Social Media Digital Marketing

NIKHITA AGARWAL

Dallas, TX *******.*******@********.*** +1-945-***-**** https://www.linkedin.com/in/nikhita-agarwal-92920841/ EDUCATION

The University of Texas at Dallas May 2024

MBA & MS Marketing; Cum Laude GPA 3.75

Scholarship recipient for excellence in MBA & MS Marketing Jaypee Institute of Information Technology, Declared Deemed to be University June 2014 Bachelor of Technology, Concentration in Bioengineering GPA 3.6 TECHNICAL SKILLS

• Microsoft

Office

• Google

Suite

• Google

Analytics

• Adobe

Analytics

• Social Media

Analytics

• Google

Ads

• SEO (Search

Engine

Optimization)

• PPC (Pay-Per-

Click)

• A/B Testing • MOZ SEO • Shopify • HubSpot • WordPress • Canva • Camtasia • Asana PROFESSIONAL EXPERIENCE

UTD Office of Information Technology, Texas, U.S.A Digital Marketing, Summer Intern May 2023- August 2023

• Developed and executed digital marketing campaigns using Google Analytics, resulting in a 20% increase in website traffic and a 15% boost in user engagement.

• Created and managed social media content across Facebook, Instagram (via Meta Business Suite), Twitter, and LinkedIn, growing the follower base by 30%.

• Analyzed campaign performance data with MS Excel, presenting actionable insights to senior management that led to a 10% improvement in conversion rates.

• Designed and implemented email marketing campaigns with Mailchimp, achieving an average open rate of 25% and a click-through rate of 5%.

M/S Spike Controls, Haryana, India

Management Consultant July 2019 – October 2021

• Analyzed large datasets using MS Excel, improving decision-making accuracy by 20% and achieving $20k in cost savings.

• Managed multiple projects with Asana, ensuring 100% on-time delivery and budget compliance for more than 8 projects, resulting in $50k in additional revenue.

• Developed strategic plans achieving 30% business growth, maintaining 90% client retention, securing $75k in contract renewals. CMS Info Systems, Delhi, India

Management Trainee January 2018 – July 2019

• Optimized cash management processes, driving a 30% reduction in processing errors and a 20% increase in operational efficiency.

• Collaborated with cross-functional teams to develop cost-saving initiatives, resulting in a 15% decrease in operational expenses.

• Crafted comprehensive analytical dashboards using MS Excel, presenting critical KPIs and operational data to senior leadership. Infosys Limited, Hyderabad, India

Senior Software Engineer June 2014 – January 2018

• Developed web pages and managed databases, improving website responsiveness by 20% and reducing page load times by 15%.

• Conducted thorough testing and debugging, achieving a 95% bug-fix rate, and ensuring high-quality deliverables. CERTIFICATIONS

• HubSpot CMS for Marketers Certification December 2023

• HubSpot Marketing Software Certification November 2023

• Google Ads Search Certification October 2023

• Google Analytics Individual Qualification Certification May 2023 ACHIEVEMENTS

• Second position in the Annual Sustainability Business Case Competition at The University of Texas, Dallas April 2023

• Fourth position in the Nokia Case Competition at The University of Texas, Dallas November 2022 LEADERSHIP & ORGANIZATIONS

Marketing Leadership Council- Vice President, Events August 2023- May 2024

• Organized high-impact events with meticulous planning, maximizing career development opportunities for marketing students. Dean’s Council- University Representative January 2023- May 2024

• Collaborated with student representatives, faculty, and administrators to address issues and drive impactful university-wide changes. Institute for Operational Research and Management Science (INFORMS)- President September 2022- May 2024

• Led a 35-member team and organized impactful university-wide events, enhancing networking among members and industry leaders.

• Revamped the organizational structure to improve operational efficiency and enhance event execution efficiency.

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