E-Commerce Product Management

MATTHEW COMAN

eCOMMERCE MARKETING GROWTH STRATEGIST

*******.*****.**@*****.*** +1-614-***-**** https://matthewcoman.myportfolio.com Columbus,Ohio 43065 PROFESSIONAL EXPERIENCE

AWESOME DYNAMIC TECH SOLUTIONS (Remote) Chicago,IL Associate e-Commerce Consultant 2020-2022

RESPONSIBILITIES: Key Accounts, eCommerce Management,Reporting, Product Management, PPC Advertising Campaign Management, Market Research

— Managed 7,000+ SKUs for 35 clients on major e-commerce platforms, ensuring optimized product listings.

— Handled 15 PPC accounts with $50,000 weekly spend, maintaining an average ACOS under 18%.

— Optimized e-commerce performance on key client accounts through consistent account audits, data-driven marketing strategies, and bulk inventory updates for improved product details and search placement.

— Boosted client sales and brand consistency through Amazon Brand Registry and support cases.

— Developed a custom analytics dashboard to track and improve ACOS, enhancing PPC efficiency.

— Elevated 35 client accounts to top-tier performance through strategic SKU optimizations.

— Trained junior consultants on Amazon marketplace nuances, improving team performance. LUCID EYE STUDIOS Columbus, OH

Owner and Marketing Director 2016-2023

RESPONSIBILITIES: Product Development + Management,Marketing Strategy, Merchandising, Paid Media Advertising, Paid Search Marketing

— Managed 250+ product listings on Amazon, Etsy, Shopify, and eBay, increasing sales and brand visibility.

— Established PPC campaigns with a $1000 weekly budget, achieving an average ROI of 500%.

— Initiated strategic pop-up shops at community events, enhancing brand presence and market reach.

— Analyzed market trends to realign product strategy, significantly elevating brand visibility.

— Developed a multi-channel sales strategy, increasing market share.

— Optimized operational workflows, achieving a 35% increase in efficiency.

— Drove a 35% revenue increase through targeted customer engagement strategies. LONGEVE BRANDS Columbus, OH

Marketing Intern 2020

RESPONSIBILITIES: Ecommerce Optimization, WebsiteMaintenance, Strategic Planning, Customer Service, Marketing Analytics

— Guided Amazon marketplace strategy, boosting sales by 400% in 4 months.

— Launched and managed Amazon stores, significantly increasing weekly sales.

— Handled inventory for multiple platforms, ensuring seamless operations.

— Enhanced WordPress site for better mobile experience, improving user engagement. CLEAN FUELS OHIO Columbus, OH

Marketing and Communications Program Assistant - Intern 2019

RESPONSIBILITIES: Business-to-Business (B2B) Marketing,Email Marketing, Event marketing, Front-End Development, Marketing Communications

— Updated over 50 web pages for content accuracy and brand compliance, ensuring ADA accessibility.

— Optimized website for mobile use and performed SEO audits to improve organic traffic.

— Managed CRM data accuracy and streamlined Salesforce operations, enhancing client communication.

— Trained staff on Salesforce, improving CRM database management and communication efficiency.

— Led integration of new analytics tools, enabling data-driven decision-making with social media marketing. EDUCATION

OHIO STATE UNIVERSITY Columbus, OH

Bachelor of Science, Major in Marketing; Minor in Environment and Society 2016-2020 SKILLS + SOFTWARE PROFICIENCIES

Administrative Skills:Adobe Creative Suite (Illustrator, Photoshop), Microsoft Outlook + Office, Google Suite, Basic Accounting, Written + Oral Communication, Building Strong Relationships, Business Development Digital Marketing Skills:Competitive Analysis, Digital Campaigns, Salesforce CRM, Shopify, SEO, Marketing Strategy, Merchandising, Content Strategy, Keyword Research, Copywriting and Proofreading, Website Management E-commerce Skills:Omni-Channel Account Management, Amazon Seller Central, Amazon Vendor Central, E-commerce Consulting, E-commerce Optimization, WalMart Seller Center, Etsy, Ebay, Shopify, Wordpress, MarTech + AdTech Media Planning Skills:Advertising Campaign Planning + Management, Content Management, New Media, Social Media Marketing, Paid Media Strategy, Ad Serving, Paid Search / PPC, Amazon Advertising, Meta and Google Ads, Budgeting Data Analysis Skills:Data Analytics, Data Collection, Data Entry, Data Management, Data Visualization, A/B Testing, Reporting & Analysis, KPI Reporting, Pivot tables, UX, VLOOKUP, Report Creation Coding Skills:SQL, HTML, HTML5, CSS, Javascript

PERSONAL CHARACTERISTICS

Determined, Analytical Decision Making, Practical, Open-Minded, Solutions-Oriented, Creative, Flexible, Organized CERTIFICATIONS

AMAZON SELLER CENTRAL CERTIFICATIONS

Amazon Ads Retail Certification Amazon Ads Sponsored Certification Amazon Ads Campaign Planning Certification Amazon Ads Campaign Optimization Certification Amazon Ads Server Certification Amazon Ads Server Advanced Certification GOOGLE ADS CERTIFICATIONS

Google Ads Search Certification Google Ads Display Certification Google Ads Video Certification Google Ads Creative Certification Google Ads Apps Certification Google Ads - Measurement Grow Offline Sales Certification Google Analytics Certification Ai-Powered Shopping Ads Certification

HUBSPOT CERTIFICATIONS

Hubspot Inbound Marketing Certification Hubspot Inbound Marketing Optimization Certification Hubspot SEO Certification Hubspot Content-Driven Design Certification Hubspot Sales Management Certification Hubspot Frictionless Sales Certification Hubspot Revenue Operations Certification

OTHER CERTIFICATIONS + EDUCATION

Google Digital Marketing And Ecommerce Professional Certificate Google Project Management Professional Certificate Specialization In Graphic Design At California Institute Of The Arts Specialization In Search Engine Optimization (SEO) At The University Of California, Davis

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