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Marketing Manager North America

Location:
Parlin, NJ
Posted:
July 11, 2024

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Resume:

SWETA G PATEL

MARKETING PROFESSIONAL

CONTACT

201-***-****

*************@*****.***

** ****** **

Sayreville, NJ 08872

EDUCATION

Master's Degree

DeVry College of New York

****-****

Master of Business Administration

in Management with a

concentration in Marketing

Bachelor's Degree

Rutgers University

2012-2016

B.S. Exercise Science and Sport

Studies, Applied Kinesiology

Option with a Minor in Psychology

and Public Health

REFERENCES

Timothy Armstrong

443-***-****

Frank Dinoia

201-***-****

Karen Cimino

732-***-****

OBJECTIVE

A highly motivated and results-driven marketing

professional seeking a position where I can utilize my expertise in developing and executing successful

marketing strategies, building and managing cross- functional teams and driving growth.

WORK EXPERIENCE

Marketing Manager

Retarus (North America) Inc 2022 - Current

Experience in marketing and brand management, with a proven track record of developing and executing

successful marketing campaigns that drive growth and increase brand awareness.

Collaborated with cross-functional teams to streamline reporting processes and improve data accuracy,

resulting in a 25% reduction in report preparation time. Proven ability to analyze market trends and consumer behavior to develop and implement effective marketing strategies.

Monitor and analyze market trends and competitor

activities to identify gaps in current processes

Help close a $75,000 MRR through consistent and

active engagement with the members involved and

sharing collateral that is relevant and engaging

Successfully organized one of the biggest healthcare tradeshow in America for 3 years - from booth concept, design to implementation (83 hot leads and 7 closed opportunities that lead to over $400,000 in revenue) Managed over 5 tradeshows in a fiscal year that brought in a combined 700 leads/contacts

Analyzed and reported on the effectiveness of email marketing campaigns, resulting in a 20% increase in open rates and a 15% increase in click-through rates. Implemented data tools to create engaging and

informative dashboards that facilitated data-driven decision-making and improved communication across

the organization especially in the sales team

SWETA G PATEL

MARKETING PROFESSIONAL

CONTACT

201-***-****

*************@*****.***

11 Mochen Ct

Sayreville, NJ 08872

SKILLS

Leadership experience

Communication skills

Collaboration talent

Problem-solving abilities

Creativity

Research

Analytical and critical

thinking

Click Dimensions

Microsoft Dynamics

HubSpot

Canva

Adobe Suite

A/B testing campaigns

Email marketing Social

media management

WORK EXPERIENCE

Sales Operations International Manager

Retarus (North America) Inc 2020 - 2022

Provide market research, sales and support functions to Marketing & Sales Strategy team

Prepare email campaign, white papers and use

cases, results of over 20% response rate. Improved previous process by 50%

Managed contracts, proposals, collateral, and other critical customer documentation for 10 sales people Gather market data and analyze actionable information about the customer resulting in improving open rates from various marketing campaigns by tracking data

Channel Sales Manager

Retarus (North America) Inc 2018 - 2020

Develop and execute channel sales strategies to

drive revenue growth and increase market share.

Identify potential channel partners, evaluate their capabilities, and establish strong relationships with them.

Train and motivate channel partners on product

knowledge, sales techniques, and the company's

value proposition.

Track and report on key performance metrics, such

as sales revenue, channel partner performance, and market share.

Provide regular updates and communication to the

executive team on channel sales performance and

market trends.

Telemarketing

Retarus (North America) Inc 2017 - 2018

Proven track record of achieving sales targets and building successful existing customer relationships. Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.

Experience managing contracts and establishing new relationships with existing customers



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