Digital Marketing Project Management

BEVERLY J. MALONE

https://www.linkedin.com/in/beverlysmithmalone/

**************@*****.*** 440-***-****

Natural leader with deep expertise across a wide range of industries and particular expertise in digital marketing technology, personalization, strategic planning, and data analytics. Adept at using storytelling to liaise between Marketing and IT business units. Project management dynamo able to manage in an agile environment and shephard change management resulting in deliverables that are on-time and under budget. Unusually creative and relentlessly well-read yet relatable enough to inspire and motivate every team.

AREAS OF EXPERTISE

Leadership Marketing Program Management Project Management Change Management Strategic Planning Process Improvement Relationship Builder Systems Thinker Agile Methodology Budget Management & Modeling CRM Digital Marketing Salesforce Marketing Cloud JIRA

PROFESSIONAL EXPERIENCE

Backyard Breasties, www.backyardbreasties.org Camarillo, CA February 2024-present

COO and Co-founder

Oversee day-to-day administrative and operational functions of the non-profit resulting in filling a gap in the available supports for people in treatment.

●Create marketing strategy and manage software integration and implementation.

●Collaborate with community organizations to support breast cancer patients with at home plant services.

●Design content and event calendars and material.

●Coordinate fund and donation accounting and reporting.

Medtronic Diabetes, Northridge, CA September 2021 – November 2022

Sr. Product Program Manager & SFMC Product Owner

Identified and removed roadblocks and risks to stakeholders including digital platform adoption, utilization and HIPAA/GDPR compliance including One Trust and Salesforce Marketing Cloud (SFMC) in engagements exceeding $1 million in contracts.

●Negotiated and facilitated difficult discussions between C-suite level and cross-functional team members to prioritize investments and illustrate the Return on Insights (ROI) of digital transformation initiatives.

●Harmonized external communications intake across 24 teams and multiple platforms, identified appropriate KPIs and created a financial model to illustrate promotional versus non promotional campaigns.

●Right-sized consultant engagements, resulting in a 25% decrease in total vendor spend for the Eloqua to SFMC migration.

●Partnered with product managers, agile managers and leadership to enhance the day-to-day development for a new omni-channel orchestration solution.

●Managed agile sprints to prioritize and deploy campaigns, optimized intake processes using JIRA, educated cross-functional teams, aligned the SFMC roadmap with the SF.com roadmap and drove an increase in speed to market from 23 to 14 days as the product owner for SFMC in a federally regulated environment.

Go Strategies, LLC. Shaker Hts., OH June, 2014 – September, 2021

Principal Consultant and Founder

Client engagement services and highlights / www.gostrategiesgroup.com

Illustrate roadblocks and risks to stakeholders/clients including budget allocation models and digital platform adoption and utilization particularly in Healthcare, Social Determinants of Health, Disability Services, Travel and Tourism.

●Analyzed the scope of complex projects, coordinating up to 30 teams in different locations, setting milestones that accounted for large scale differentials to ensure all teams were properly resourced.

●Proactively worked with client architecture teams to ensure that solutions being developed now will continue to be able to be extended and improved into the future.

●Provided guidance and clarity to client teams, ensuring specified acceptance criteria have been met and that features and user stories meet the definition of done.

●Created custom program reports, analyses, dashboards, checklists, and project implementation plans.

●Designed digital marketing and communications strategies and plans for apps, web, email, social, and learning platforms including MailChimp, Constant Contact, Salesforce, Oasis, Joomla, HTML, Google Analytics.

The University of Maryland, Department of Transportation, College Park, MD June 2009 – January 2014

Assistant Director for Marketing Strategy, Demand Management and Special Projects

Co-managed $22 million in annual spend, building competencies and re-engineering initiatives resulting in data-driven decision making to support P&L and zero emissions goals.

●Managed all IT/Marketing cross-functional project management including mapping apps, route apps, website knowledge bases, electric vehicle charging station apps and bicycle parking management, department intranets and operations portals.

●Delivered transformational digital products including development and commercialization, working with cross-functional partners to develop marketing tools, competitive positioning, and promotional programs increasing customer accessibility by 300% and generating validated data for new product development.

●Analyzed financial and operational feasibility of transportation projects, collaboration with facilities management, operating expenses, projected income, and permanent financing sources.

●Managed a team of 12 in graphics, analytics, communications, media relations and marketing.

Premier Inc, Charlotte, NC June, 2008 – August 2008

MBA Intern - Operations Analyst

Developed a marketing plan for a new healthcare software product launch projected to generate more than $10 million in revenue, now known as QUEST®.

●Collaboratively developed a comparative analysis model for healthcare group purchasing field agents.

●Designed a qualitative research process to support a restructuring proposal for the group purchasing sourcing department to increase productivity and employee satisfaction metrics.

SELECTED CERTIFICATIONS

Quality Technician, Data Analytics, Lean Six Sigma Yellow Belt, Google Analytics, Statistical Modeling

EDUCATION

Master of Business Administration in Operations and Supply Chain

Indiana University, Kelley School of Business

Bachelor of Administration in Spanish

Ohio Wesleyan University

Beverly Malone **************@*****.*** Page 2

Contact this candidate