Digital Marketing Data Science

Shambhavi Singh

240-***-****● *******@***.*** ● linkedind ● 3 Year STEM OPT Eligible

education

University of Maryland, Robert H. Smith School of Business College Park, MD

Master of Marketing Analytics, Business Statistics(STEM), GPA 3.6 December 2024

Relevant Coursework- Statitstical Programming using R, Market Research

Methods and Analytics, Data Science for Customer analysis, CRM Analytics

University of Delhi New Delhi,India

Bachelor of Commerce (Honors), GPA 3.9 July 2022

project experience

Action Learning Project in Collaboration with Epsilon,Publicis Group (Capstone)

Partnered with Epsilon to analyze digital marketing for three pharmaceutical brands using Google Analytics, Excel, Python, and R. Conducted statistical analyses, including correlation, t-tests, and regression models. Provided strategic recommendations to optimize user engagement and improve conversion rates.

Global Expansion via Regional Segmentation : Data-Driven Strategy for US Food Retailer

Directed a data-driven analysis for a US food retailer (similar to Whole Foods) to develop an international expansion strategy in Europe. Leveraged mixture cluster models and statistical analysis to identify regional segments, optimize market entry, and recommend strategic positioning for efficient rollout.

Eye-Tracking Mastery: Elevating L'Oreal's Print Ads through Statistical Precision

Utilized Poisson regression and Binary Logit models to analyze eye-tracking data for L'Oreal's print ads. Evaluated the impact of design factors on attention and memory, providing actionable insights for optimizing surface size, placement, and brand recall strategies.

work experience

McWin Tech New Delhi, India

Marketing Intern May' 23 - July '23

Spearheaded the design and implementation of surveys to gather valuable insights from 20+ prospective clients, leveraging both primary and secondary research methodologies.

Leveraged advanced Excel functions and statistical techniques to analyze survey data, extracting actionable insights

Generated Excel reports and visualizations to communicate data insights, drove marketing plans and brand identity development, and crafted effective email campaigns.

Youth India Foundation New Delhi, India

Content Writing Intern Feb'23 - April'23

Collaborated with cross-functional teams in weekly brainstorming sessions to generate engaging content ideas, resulting in a 20% increase in social media engagement over three months.

Curated 30 content pieces monthly on Instagram and Twitter, fostering daily follower engagement

Led collaborative efforts with marketing and design teams to optimize articles through effective SEO implementation, yielding increase in website traffic.

Additional information

Computer Skills: R Studio, Python, SAS, SQL, MS Excel (Advance), MS Powerpoint,Tableau, Power BI, SAS, Glimmix

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