Hr Assistant Digital Marketing

SeungYeon Katie Suh

201-***-**** ********@*****.*** Mahwah, NJ seungyeoneee.weebly.com https://www.linkedin.com/in/seungyeonksuh/ Dedicated to upholding integrity, accountability, and a positive work culture, I integrate these values into my professional endeavors. My focus is on fostering effective communication and implementing learning and development opportunities in corporate and educational settings. EXPERIENCE

HR Assistant, SENSATIONNEL Hair Zone, Inc., Moonachie, NJ Mar 2023–May 2024

● Identify, assess, and mitigate various risks related to human capital and employment practices, ranging from compliance management to policy development, and implementation through lean and agile practices

● Manage end-to-end recruitment processes, optimizing efficiency with a 95% decrease in cost-to-hire and a 30% decrease in time-to-fill

● Facilitate New Employee Orientation for all levels of employees, ensuring a successful and effective onboarding process

● Review and verify payroll data, achieving a 99% accuracy rate and promptly resolving any discrepancies

● Serve as a representative for 90+ employees in areas of employment, including benefits, compensation, employee development, and employee relations

Email Optimization Specialist, ExamSoft (acquired by Turnitin, LLC in 2020), Remote Feb 2022–Oct 2022

● Integrated sales data into marketing strategy by identifying distinct market segments and crafting customer journey maps, resulting in a 15% surge in sales leads

● Optimized email strategy through management of ongoing implementation and rigorous A/B testing, culminating in a 30% increase in email open rate and a 4% increase in email reply rate

● Fostered collaboration with inside sales representatives to establish a closed-loop feedback process, delivering valuable insights into the efficacy of email campaign processes and significantly enhancing overall campaign performance Digital Marketing Operations Associate, HRCap, Inc., Ridgefield Park, NJ Oct 2021–Feb 2022

● Led research on workforce trends, discerning market nuances and crafting impactful narratives for the company's blog, which resulted in a notable 20% surge in blog traffic and a 10% increase in newsletter subscriptions

● Formulated and executed strategic marketing initiatives, spearheading lead generation efforts and enhancing brand visibility, culminating in a 10% increase in engagement on the company's LinkedIn platform ACTIVITIES

Graduate Course Assistant, Teachers College Columbia University Sep 2021–Feb 2022

● Facilitated engaging in-person and online discussions for 100 graduate-level students, resulting in a 30% increase in participation and a 10% boost in overall satisfaction, while collaborating on course planning and activities with the professor to enhance student engagement and course satisfaction

Executive Board Member, Columbia University Korean Graduate Student Association Jan 2021–May 2021

● Orchestrated end-to-end planning and execution of virtual social events, strategically conceptualizing and implementing initiatives, as well as seamlessly collaborating with other graduate student organizations, resulting in a 55% surge in event participation and the recruitment of 300 new members

SKILLS

Instructional Design, Learning Theory, Strategic Communications, Culture Change, Employee Engagement, Strategic Planning, Talent Acquisition, Onboarding, Compliance, Benefits Administration, Training and Development, Employee Learning and Development, Adult Learning Theory, Storyboarding, Organizational Learning, Needs Assessment, Content Development, Team Building, Performance Management, Organizational Development, Project Management, Agile Methodologies, Operations, Content Management, Sales Ops, Creativity and Innovation

Technical: LMS (Canvas, Moodle, Articulate 360, Kahoot), Whiteboard Software (Miro, Jamboard, Padlet, Lucidchart), Project Management Software (Asana, ClickUp), Communication Platform (Slack), CMS (Wordpress, Weebly, Wix), Graphic Design Tool (Canva), CRM Software

(Hubspot), HRIS (UKG, formerly Kronos), Sales Engagement Platform (Outreach.io) Languages: English (Native), Korean (Native)

EDUCATION

Master of Arts, Teachers College Columbia University, New York, NY Program: Communication Media and Learning Technology Designs, Part Time, Expected 2024 Bachelor of Arts, New York University, New York, NY Program: Education Studies, Spring 2020

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