Marketing Manager Real Estate

AmarSingh

Marketing Specialist (No Sponsorship Required)

*****.*******@*****.*** +1-617-***-**** www.linkedin.com/in/amar-singh-97b69815 Boston, MA PROFESSIONAL SUMMARY

Dynamic and result driven marketing professional with a proven track record of developing and executing successful go to market strategies across digital and traditional channels for diverse categories such as real estate, tv & radio, fashion & fashion accessories and consumer durable products. EXPERIENCE

Marketing Manager (Department Head) - VKG Group Jan 2023 - Mar 2024

Implement comprehensive B2C marketing strategies in ATL, BTL and Digital

Contributed to the sale of 60 units worth $17.85M out of which 20% from direct marketing and 80% from channel sales, company revenue rose to 50%

Lead and manage the marketing team, providing direction and support to achieve company targets

Oversee the marketing budget and estimation monthly, quarterly and yearly

Ensured financial records are up-to-date, managed media relations, press releases and corporate Communications

Marketing Manager - Chandak Group Jan 2018 - Dec 2020

Planned and executed the launch of the residential and commercial projects worth $57.8M

Handled a diverse range of portfolio .i.e from affordable to luxury housing

Coordinating with the agencies, vendors and internal team for the execution of the marketing campaigns

Organized continuous channel partners meet and events to accomplish 90% of the revenue target from B2B category

Brand Head - Another Idea Jan 2016 - Jan 2018

Address client concerns, provide strategic guidance, and ensure client satisfaction

Lead brainstorming sessions and collaborate with creative teams to conceptualize innovative ideas

Define and refine the client's brand positioning and create a value proposition

Provide strategic direction and oversight to creative teams for campaign execution Account Supervisor - Scarecrow MnC Saatchi Jan 2015 - Jan 2016

Launched Colors Infinity English GEC in Pan India

Launched show promos, simulcasted with USA (OINB, Black Mirror, Flash etc)

Executed weekly and monthly radio campaigns, city and national level Marketing Executive - Sollatek India Technologies Nov 2010 - Dec 2013

Launched the brand in India in all the mediums .i.e. ATL, BTL and Digital

Direct reporting to the CEO, implementing companies vision in marketing campaigns

Providing support to the sales team of different locations in multiple language Associate - Bank of America Aug 2009 - Oct 2010

Verified documents under retail home loans and global fulfillment

Continuously reviewed the process to identify areas of improvement to streamline operations

Coordinated with the off-shore teams

PROJECTS

Marketing Manager - Ceear Realty Jan 2021 - Dec 2023

Campaign planning and execution of the residential projects in Mumbai and Bangalore

Contributed 50% of the revenue from direct marketing Sr. Account Executive - Makani Creatives Jan 2014 - Dec 2015

Campaign execution including production/ shoots for print and tv campaigns

Planned and executed monthly, quarterly and festival based campaigns

Ensured timely delivery of marketing collateral and media releases EDUCATION

Master's Degree - Advertising, Marketing and Sales Management Mar 2012 - Apr 2013 KC College of Management Studies, Mumbai

Bachelor of Commerce (B.Comm.) Mar 2004 - Apr 2009 Mumbai University, Mumbai

HONORS & AWARDS

Credai Mchi Golden Pillar Award for Themed Project of the Year 2023 Economic Times Global Real Estate Congress Award for Best Brand Positioning 2019 Golden Mikes for best effective ad campaign (Radio City, 91.1 FM) 2016 TECHNICAL SKILLS

Marketing Tools - Salesforce, Enricher, Wix

Marketing Concepts - B2B, B2C, Digital (Ads, Social Media, Email, SEO), Corporate Communication and PR Tools and Frameworks - MS Office, Google (Word, PowerPoint, Excel) Soft Skills - Presentation, Cross Functional Collaboration and Strategy, Analysis and New launches VOLUNTEER

Market Research American Marketing Association Jun 2024 - Present Community Connector Down Under School of Yoga Jun 2024 - Present

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