Social Media Marketing Manager

Julia Pines

Content Designer and Marketing Manager

juliarosepines.com **************@*****.*** 301-***-**** Experience

The Borden Group, Content Coordinator

Feburary 2024-April 2024

• Managed executive’s LinkedIn pages, crafting engaging posts and optimizing profiles to enhance online presence and thought leadership.

• Created comprehensive brand guidelines to ensure consistent messaging and visual identity across all marketing materials and platforms.

• Compiled and analyzed data reports to track content performance, audience engagement, and campaign

effectiveness, providing insights for future strategy development.

Contentware, Marketing Designer

December 2022-January 2024

• Designed and maintained the company’s website on WordPress, ensuring a user-friendly interface and visually appealing layout that aligned with brand standards and messaging.

• Supported outbound direct email marketing campaigns by creating visually engaging email templates, graphics, and layouts that boosted open rates and click-through rates.

• Managed the company’s social media platforms,

curating and scheduling content, engaging with followers, and analyzing performance metrics to optimize social media strategy.

Medevoke, Digital Designer (Freelance)

August 2021-December 2022

• Designed patient-facing documentation guide for a clinical trial in Figma, ensuring clear communication of medical information and adherence to regulatory standards.

• Created custom icons for the UI library to maintain consistency and enhance user experience across digital platforms and applications.

• Collaborated with multiple teams, including healthcare professionals, content writers, and project managers, to translate complex medical concepts into visually engaging and accessible digital assets.

Education

Pratt Institute

Associate’s Degree in Illustration

University of Pittsurgh

Bachelor of Arts in Media and

Professional Communications

Google Professional Cerficiate

UX Design

Skills & Competencies

Proficient in Adobe Suite including Photoshop,

Illustrator, InDesign, XD, After Effects, and Media Encoder. Highly skilled in Figma, InVision, Sketch, and Canva. Experienced in web design using

platforms such as Squarespace, Wix, and

WordPress. Knowledgeable in UX principles,

sketching, storyboarding, and user research.

Advanced in design thinking, illustration

(including vector, concept, and sequential),

CMS management (HubSpot, MailChimp),

copywriting, creative writing, and video

creation and editing.

HIPCITYVEG, Graphic Design and

Social Media Intern

December 2020-June 2021

• Created engaging content for Instagram,

including illustrations and GIFs, to enhance

brand visibility and audience engagement

on social media platforms.

• Designed signage for brick-and-mortar

locations, ensuring cohesive branding and

effective communication of promotions,

events, and brand messaging to customers.

• Assisted in developing social media

strategies and content calendars to align

with marketing initiatives and target

audience preferences

Experience Continued

Contact this candidate