Salt Lake Spring Semester

Abigail Cramer

**** ****** *** **** **** City, UT 84106 267-***-****

*********@*****.*** – linkedin.com/in/abigailcramer0718

EDUCATION AND CERTIFICATIONS

University of Pennsylvania, Wharton School of Business Philadelphia, PA

Certification of Advanced Digital Marketing and Growth Strategies July 2024

University of Utah, David Eccles School of Business Salt Lake City, UT

Bachelor of Science, Marketing, 3.446 GPA May 2023

Honors

Business Scholars – program for high achieving students to explore all areas of business through coursework, team projects, and local, national, and global company visits.

Dean’s List – A student who earned a GPA of 3.5 or higher and took a minimum of 12 credits during one semester term. Received award spring semester 2020, spring semester 2021, fall semester 2021, spring semester 2022, fall semester 2022, and spring semester 2023.

Athletic Director’s Honor Roll – A student athlete who earned a GPA of 3.0 or higher and took a minimum of 12 credits during one semester term. Received award spring semester 2021.

PROFESSIONAL EXPERIENCE

Channel Op Salt Lake City, UT

Brand Manager December 2023-Present

Spearheaded a dynamic team overseeing a portfolio of 7-10 clients, cultivating relationships and driving monthly revenues exceeding $250,000, with an impressive average yearly growth of 25%.

Formulated and implemented dynamic marketing strategies to elevate clients' product listings, optimize store pages, refine advertising campaigns, and streamline inventory management, resulting in heightened brand visibility and increased sales performance.

Leveraged data analysis to generate insightful recommendations for clients, consistently achieving an exceptional in-stock rate of over 90% and delivering an impressive average ROAS of 4+

Delivered comprehensive weekly and monthly reports to clients, ensuring complete transparency regarding sales performance and account updates, thereby aligning seamlessly with clients' objectives and expectations.

Junior Brand Manager July 2023-December 2023

Assisted in managing a diverse portfolio comprising 6-10 clients on Amazon Seller Central, consistently driving an impressive average YoY growth of 20%.

Collaborated seamlessly within a dynamic team to optimize client satisfaction, employing innovative marketing strategies, impactful advertising campaigns, and refreshed creatives to exceed expectations.

Utilized advanced search engine optimization (SEO) techniques to strategically optimize product listings on Amazon, resulting in improved search rankings, enhanced product visibility, increased sales, and improved brand discoverability for customers.

INTERCOLLEGIATE ATHLETICS

University of Utah, Division I Beach Volleyball 2020 –2021

Successfully balanced 12 hours per week dedicated to practice and conditioning alongside a full course load, actively participating in tournaments nationwide. Cultivated invaluable leadership, teamwork, and time management skills through rigorous academic and athletic commitments.

INTERESTS AND SKILLS

Interests: Skiing, Football, and Volleyball

Skills: Microsoft Office, Amazon Seller Central, SEO, E-commerce, Marketing Strategy Development, Helium10

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