Continuous Improvement Project Management

DAN COPELAND CSM, MBA, SAFe

Phoenixville, PA 610-***-**** ************@*****.***

linkedin.com/in/copelandmktg

SUMMARY

F10 Continuous Improvement Leader with ability to envision and implement metrics-based, high-impact organizational and customer innovations, including selling platform integration, management KPI Dashboards and salesforce automation projects. Outstanding organizer of teams at all levels, driving new initiatives that align teams to key metrics, reduce costs and time, and drive sales growth.

PROFESSIONAL EXPERIENCE

CVS Health CareFree Insurance Division, Sr Martech Manager April 2019 – Present

Conceived and designed the Ops Dashboard, bringing NPS accountability to Client Services, Contracting, Finance, Marketing.

Led implementation of the Sunfire third party enrollment platform for sales agents, leading to 50%+ YOY growth in enrollments from 2021 to present.

Designed and directed Rapid Access, a salesforce automation centered on an on-demand training to enrollment access workflow, reducing time to access the selling platform from 2 days to 3 hours for 4k active agents, and supporting the sales growth noted above.

Led financial and operations analysis leading to vendor cost reduction by $130k/year.

SR MARKETING CONSULTANT 2015 - April 2019

Merck, Program Manager

Directed deployment of $30M Merck Global Marketing Productization program under budget. Coordinated the work of 20 + multinational teams in delivery of standard digital sales and marketing products- Salesforce Marketing Automation, Digital Content Creation, Veeva CRM, Events, EDetail, DAM, MerckConnect HCP Portal, Tagging and Analytics, Data Warehouse, Analytics Portals.

Mercedes-Benz USA, Sr Program Manager

Delivered Mercedes-Benz USA Retail of the Future digital infrastructure and brand standards under budget and timelines. Scope includes on-boarding third party vendor, store assessments for deployment of high-speed internet standards at all US 370+ dealerships.

Glaxo Smith Kline Program Manager, Digital Marketing

Directed implementation of SharePoint portfolio dashboard covering over 200 US multichannel pharma and vaccines marketing projects, attaining a A-rating for reporting. Budget in excess of $60M. Exceeded Breo brand team schedule and satisfaction goals for the Breo product line, with project management turnaround of GSK’s Top 6 revenue producing product. Channels included GSKSource HCP Portal, Consumer Websites, Email, E-Details, Mobile Apps, Social, mobile apps, TV, print.4

Armstrong Flooring International, Digital Marketing Project Manager

Directed commercial website redesign project and SaaS vendor selection project, blending PMO governance with new agile processes. Reduced time to market of website redesign by 4 weeks via parallel agile work between Siteworx dev team with AFI resources.

Pfizer, Mobility Project Manager

Led offshore teams (India) and agency in delivery of first mover advantage for the SPIRE clinical trial subject screening app, increasing efficiencies for clinical trial administrators in over 35 countries. Delivered next generation HCP surgical videos app for SurgiSeal, under budget and within timeline.

EDUCATION

M.B.A., Temple University, Marketing

B.A., Temple University, Liberal Arts, Cum Laude Honors

SKILLS

Organizational Design and Change Management Leadership

Project Management

Product Ownership

Systems and UX Design

Technology and Program Design

CERTIFICATIONS AND TRAINING

Certification: Aetna Business Excellence: Yellow Belt Lean/Six Sigma

Certified Content and Inbound Marketing, HubSpot Academy

Certified Product Manager, Pragmatic Marketing Certified, Pragmatic Marketing

Certified Scrum Master, Scrum Alliance

Certified SAFe, Scaling Agile, Inc.

Google UX Design Certificate, Google

Salesforce Administrator Certification Course, Udemy

Tableau Fundamental Training

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