Serena Tieu
CONTACT
https://serenatieu.design/
**********.******@*****.***
EDUCATION
University of California, Davis
SEPT . 2017 - DEC. 2021
B.A. in Design
B.A. in Communications
SKILLS
Branding, Campaigning &
Marketing
Social Media
Print Production
Video Editing & Motion Graphics
Web Design (Mockup Creation,
Template Website Design, and
HTML5/CSS)
Stock Photography
Packaging Design
UI/UX Design
Business Analysis
SEO Marketing
TOOLS
Adobe Creative Suite
(Illustrator, Photoshop,
InDesign, XD, Acrobat,
Dreamweaver)
Keynote & Prezi
VSCode, Brackets, Github
Wix, Squarespace, Godaddy,
Wordpress, Tumblr
Microsoft Word, Excel,
Powerpoint
Google Drive, Docs, Slides,
Sheets, Drawing, Forms
Berkshire Hathaway HomeServices CA Properties
Graphic Designer & Marketing Coordinator
PASADENA, CA MAY 2022 - AUG. 2022
Mass produced over 40 assets of print collateral, which printed over 50,000 copies, in a fast-paced environment using InDesign and Illustrator Enhance the visual quality of the advertisements using Photoshop Reformatted page layouts for floorplans and listing presentation pages using Illustrator and Photoshop; printed and bound listing presentations Led 1-on-1 self-branding workshops to 20 new clients to brainstorm and transform their personality and goals into marketable content (slogans, images, informational text, and marketing products)
Assisted in the design and management of personalized websites for 5 real estate agents
Cross Cultural Center
Graphic Design Coordinator
DAVIS, CA SEP. 2019 - DEC. 2019
EXPERIENCE
AWARDS
Dec. 2017, Dec. 2018,
Mar. 2019, and Jun. 2019
Winner at Little Bang!
Collaborated with supervisors and other coordinators on new, biweekly projects (including advertisements, logos, and merchandise) to assist them in advertising their cultural events
Created 10 graphic assets on Illustrator and Photoshop Graphics and the Computer
Teaching Tutor
DAVIS, CA APR. 2019 - JUN. 2019
Organized lessons, provided program tutorials on Illustrator & Photoshop, and wrote guides on symbolism to 18-24 undergraduates Led small group critiques, which promoted student engagement among peers and inspired students to seriously consider graphic design as a career path Wavy Designs by Serena
Freelance Graphic Designer
DAVIS, CA & LOS ANGELES, CA SEP. 2017 - PRESENT
Designed campaigns and calculated budgets for nonprofit campaigns Uniquely designed 15 resumes for students and professionals Created 10 posters, advertisements, and brand identities for entrepreneurs Designed the branding, menus, documents, and packaging in health (SecurB), beauty (Nail Envy and Astro Beauty), and home goods (Rooster Retail) d
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CxORE LLC
Graphic Design & Marketing Intern
DAVIS, CA JUN. 2019 - AUG. 2019
Curated stock photography to create banner images for the company's LinkedIn and Facebook pages using Photoshop
Drafted 10 original icon ideas to update their website Designed 10 advertisements on Photoshop and PowerPoint for the company's initial launch with paid advertisements on Facebook and Instagram Optimized over 40 sets of client data in Excel to analyze and brainstorm targeted marketing strategies