Social Media/ Account Manager/ media buyer

Victor Williams

***********@*****.*********.*** 616-***-**** Grand Rapids, MI

SUMMARY Seasoned Business Professional with 8 years of experience in creating and implementing effective pitch decks, social media strategies, managing influencer and customer partnerships, and analyzing market and customer trends. Proven track record in raising significant funds through promotional strategies and ad placements and Sales in a B2B format. Proficient in using CRM and other digital tools to optimize business operations and increase brand exposure. Seeking an Business Development Manager Role

WORK EXPERIENCE Nolan Transportation Group

Fedex Freight Operations Account Manager Feb 2022 - Present

• Oversees operations and maintains daily communication in the logistics sector for FedEx Freight.

• Boosts revenue and volume significantly by selling our services and acquiring new business leading the FedEx Freight account to generate over 1 million dollars in revenue month over month

• Create SOP as well as business optimization processes while identifying and implementing process improvements in collaboration with cross-functional teams for enhanced efficiency and cost reduction.

• Cultivates and maintains relationships with key accounts to ensure customer loyalty and satisfaction, alongside acquiring new long-term business and addressing day-to-day ADHOC requests.

• Create Sales Pitches and Dedicated Lane request to acquire new business. FME Account Coordinator Oct 2021 - Feb 2022

• Managed daily operational aspects of FME business, demonstrating a proficient understanding and application of CRM and Transportation tools.

• Identified and executed process improvement initiatives in collaboration with internal teams, enhancing operational efficiency and effectiveness.

• Successfully resolved customer service issues pertaining to FME accounts and coordinated with carriers for prompt nationwide freight delivery. Bread Winner Music Group & Atates (The Love Movement Inc)

Grand Rapids, MI

Account Manager/ Media Planner 2015 - 2020

• Orchestrated and oversaw social media and advertising initiatives, ensuring brand consistency and effective communication.

• Devised and implemented media plans for advertising campaigns, contributing to enhanced brand exposure and revenue growth.

• Secured over $500,000 in corporate sponsorship for nonprofit through strategic relationship development and effective pitch decks, bolstering event support and overall funding.

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Grand Stand Pictures Grand Rapids, MI

Social Media Manager

• Initiated and organically grew engagement across multiple social media platforms such as Facebook, Instagram, and YouTube.

• Produced, edited, and curated film and graphic media content specifically for social media platforms.

• Designed and executed social media strategies, significantly boosting brand awareness and user engagement.

• Successfully raised over $10,000 through a well-planned promotional strategy and effective ad placement on Indiegogo.

• Managed collaborations with influencers to amplify brand visibility and reach.

• Fostered productive partnerships with influencers and industry professionals, creating promotional opportunities and enhancing brand engagement.

• Utilized social media analytics to inform data-driven recommendations, optimizing content strategy and improving audience engagement.

• Identified and capitalized on emerging social media trends to enhance brand visibility and user engagement.

• Developed and executed effective social media advertising campaigns, significantly driving website traffic and conversions.

EDUCATION Davenport University

Bachelor of Business Administration, Management

Grand Rapids, MI

CERTIFICATIONS Google Digital Marketing & E-commerce Professional Course, Google Career Certificates

FEB, 2029 - APR, 2023

SKILLS Social Media Management and Ad Management • Graphic Design • Microsoft Office Suite (Excel, Word, Powerpoint Etc.) • Public Speaking and Presentations • Social Media

• Team Oriented • Communication • Data Analysis • Negotiation • Leadership • Problem Solver • Flexible • Critical Thinker • Market Analysis • Business Development • Operations Management • SOP creation • Sales • Sales Pitch • Pitch Deck creation • New business acquisition • Excellent Communication Skills • Creativity • Google Analytics

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