Marketing Manager Email
Resume:
KRYSTLE ALAMBRA
EMAIL MARKETING MANAGER LONG BEACH, CALIFORNIA 949-***-****
DETAILS
Long Beach
California
*******.*******@*****.***
LINKS
SKILLS
Email Marketing
CRM Marketing
Affiliate Marketing
Project Management
Fast Learner
Ability to Multitask
Ability to Work Under Pressure
Ability to Work in a Team
Excellent Attention to Detail
PROFILE
Seasoned Email Marketing Manager offering 6 years of related experience with a results-driven approach and dedication to achieve KPI results. Capable of leading routine operations and special projects for new and established clients. Achievements include developing, revamping and strengthening campaigns to drive revenue growth. EMPLOYMENT HISTORY
CRM Manager at Visible by Verizon, Irvine, CA/ Remote October 2022 — October 2023
• Lead acquisition efforts and developed marketing campaigns to increase brand awareness.
• Supported the CRM team by operating the martech stack (Salesforce Marketing Cloud + Swrve) to deliver automated and ad hoc CRM campaigns across channels
(email, push/in-app, text message).
• Built new content assets and kept the existing ones updated & consistent.
• Partnered with the Brand team to traffic content development for new campaigns, and partnered with Legal to ensure compliance and catalog approvals.
• Developed and executed against an ongoing A/B testing calendar – content, timing, frequency.
• Maintained robust reporting/performance dashboards, identifying trends or concerns for ongoing campaigns and running ad hoc analyses. CRM Associate Manager at LiveNation Entertainment, Los Angeles, CA/ Remote November 2021 — August 2022
• Oversaw the end-to-end execution of daily email and push marketing campaigns for Ticketmaster, including audience segmentation, audience builds, A/B testing, quality assurance, and deployment in Salesforce Marketing Cloud (SFMC)
• Managed the email request intake process, including reviewing and scheduling approved campaigns
• Worked closely with product and development teams to troubleshoot issues and find feasible solutions for unique issues and stakeholder requests
• Assisted with the creation and analysis of monthly and ad-hoc reports, providing key insights to optimize the performance of future campaigns
• Updated and distributed marketing documentation decks to TM/Live Nation business stakeholders
• Became the subject matter expert on our CRM execution and reporting platforms
(Salesforce, SFMC, DOMO, Google Analytics)
Email Production Manager at Cost Plus World Market, Alameda, CA September 2020 — January 2021
• Oversaw the day-to-day management of the production of email campaigns from start to end including creative trafficking, implementation, deployment, optimization, monitoring, reporting and analysis.
• Owned the email marketing calendar execution, testing and operational details, ensuring accuracy in all aspects of the job.
• Managed promotional campaign targeting operations.
• Managed the creative development process including gathering all inputs, brief writing, partnering with the Creative team on process, giving feedback, and proofing.
• Managed loyalty and other programs, working cross-functionally
• Leveraged email best practices and testing results to improve the impact of email campaigns.
• Managed email reporting and kept dashboards up to date verifying the accuracy of all data prior to distribution
• QA'd emails and verified email audience counts
Email Marketing Manager, Associate at Rakuten Rewards, San Francisco 2017 — 2020
• Managed the development of email marketing messages from initial concept and briefing through asset delivery
• Optimized segmentation strategies for marketing emails with the ultimate goal of improving customer retention
• Analyzed campaigns using Tableau and other analytics tools to monitor key metrics and KPIs that impact customer retention and overall email program performance
• Regularly reported on all aspects of email performance, tracking progress towards channel goals and sharing key insights with various cross-functional audiences
• Developed and executed A/B testing plans to optimize for revenue, engagement, and retention from both marketing and triggered campaigns
• Collaborated with cross-functional teams (Retention Marketing, Account Management, Social Media, etc.) and acted as a subject matter expert for email to support other teams’ needs and shared goals
• Expanded our lead generation efforts and developed strategies to drive email sign-ups across multiple touch points
• Conducted regular competitive research and shared findings on other brands’ email messaging strategies and opt-in tactics
Account Manager, Email at Rakuten Rewards, San Francisco 2016 — 2017
• Provided account management and project management across our retail and brand client accounts and focused on executing daily paid campaigns
• Client facing communication regarding retailer content and product feed optimization, managing project timelines and priorities
• Partnered with Account Executives to provide materials for proposals/available submissions, including media recommendations, screenshots, research, competitive data, and advise on what is technically feasible to execute
• Onboarding new retailers and improving the integration of existing retailers and clients
• Ensure resolutions within clients Service Level Agreement and internally escalate high priority issues as needed
Email Marketing QA Specialist at Rakuten Rewards, San Francisco June 2015 — June 2016
• QA'd campaigns for functionality, rendering, tracking, and customer experience
• Built email lists and targeting based on database criteria or lists upload.
• Worked cross-functionally with Account Managers, Developers, and Creative teams to manage and execute email campaigns.
• Oversaw email production process and creation of every email, ensuring flawless execution
• Conducted analysis of results and developed A/B testing plans to continuously improve email performance
• Managed special email requests for clients and coordinated timeline and deliverables
• Defined and managed a best-in-class email marketing strategy
• Assessed competitive landscape by examining email strategies of key competitors and the overall industry to understand emerging trends EDUCATION
Saddleback Valley College, Mission Viejo
Capistrano Valley High School, Mission Viejo, CA
REFERENCES
References available upon request
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