Project Management Data

Jeane Baltzersen, mba

207-***-**** ***********@***.***

Summary

Motivated and collaborative Marketing Research, Analytical and Data professional with in-depth experience in marketing research, business intelligence and marketing analytic who contributes insightful analysis and meaningful recommendations that guide business decisions and strategies. Known for skillful project management with focus on on-going communication, attention to details, milestones and meeting project goals on time and on budget. Significant event planning and execution experience. Develops structure and tools to maximize efficiency and improve analytical information to the business.

Areas of Expertise

Market Research Data Entry/Management Account/Data Management

Project Management Competitive Intelligence Business/Data Analytics

Software Programs

Microsoft Office Suite – proficient in Excel

Statistical analysis programs (Minitab, SPSS)

Marketing automation programs (Formstack, Infosys)

Data management platforms (CID, Convention Data Services (CDS), Cognos,, Access, Salesforce)

Professional Experience

Delhaize America Scarborough, ME Contractor/Projects

Worked as a contractor for the pharmacy and grocery marketing departments. Assisted the pharmacy department verifying data in their database as part of their annual audit in July. Added new products and removed those that were recalled or obsolete. The grocery project was specific to the Hannaford-To-Go brand. Added new products and verified the product was assigned to the proper shelf. The projects gave me great insight into the complexity of the Hannaford business. Plus I got to learn new custom databases.

Diversified Communications Portland, ME 2013 – 2019

Data Analyst Market Research Analyst – Digital Marketing, Technology & Data Team

Market Analysis

Provided database and analytic support for multiple exhibitor and digital marketing programs including 8 digital newsletters and 20+ trade shows and conferences annually

Partnered with marketing and sales teams to identify the strategic exhibitor prospecting, marketing and communication throughout the sales and marketing cycle

Utilized Salesforce, Cognos, SQL and CDS to query and segment customer data and streamline marketing campaigns

Research

Consulted with internal event teams to develop and execute research plans and provide strategic insight and actionable recommendations from event data (30+ custom surveys)

Wrote and presented 20 + research result reports annually which included insights and recommendations to management

Hewlett Packard Company Fort Collins, CO 2000-2012

Market Research Analyst VI Market Intelligence/Enterprise Business Group (7 years)

Managed primary research and conducted secondary research projects from proposal creation through final presentation to management

Created competitor profiles and analysis reports for Tier I and II HP competitors consisting of eight standing reports monthly and additional requests by sales and marketing teams

Coordinated and facilitated two monthly teleconferences with industry analysts which had 20-30 participants

Created sales templates such as business competitors, performance comparisons and ROI calculators

Facilitated Pan-HP Competitive Intelligence Council. Managed budget and contracts for HP’s syndicated research vendors

Hewlett Packard Company Fort Collins, CO 2000-2012

Software Marketing Program Manager – Live & Virtual Event Planning/Logistics (5 years)

Coordinated and executed HP Software group road shows and virtual trade shows handling 5/year nationwide

HP software competitive intelligence. Individual and bundled applications.

Executed quarterly HP Software Information Management’s worldwide marketing plan and budget

Created program collateral with internal teams and external agencies to meet marketing objectives.

Marketing collateral included lead generation material, advertising, media buying, website content, primary research, webinars and product demonstrations

Hach Company Loveland, CO 1995 -2000

Marketing Communications Manager/Database Manager

Accountable for plan management for 4 strategic business units which included strategic planning, promotional implementations, branding and messaging

Managed internal advertising/marketing agency of 10 creative staff and database department of 3

Collaborated closely with external agencies and internal customers to ensure marketing activities were completed on time and within budget

Followed Tier 1 competitors and reported competitor new products, price changes, financial earnings and demographics

Community Involvement

Center for Grieving Children Gala – participated in onsite registration for nearly 700 supporters

Volunteered at Preble Street Soup Kitchen, Portland Trails, Maine Wildlife Park – community service

Diversified Employee Activity Committee

Created and co-managed 3 team building half day corporate scavenger hunt events in Portland for 100 employees

Active participant on the ‘fun’ committee for 5 years

Education Training

SQL Boot Camp – General Assembly Boston, MA - 2017

Data- Driven Marketing Certificate Program - Cornell University, Ithaca, NY - 2016

Masters of Business Administration - Colorado State University Fort Collins, CO

Bachelor of Science – Business Administration - Husson University, Portland ME

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