Social Media Digital Marketing

Sarah Mei A. Guillarte

Mandaluyong City, Philippines ad5zee@r.postjobfree.com (63-917******* in/sarah-mei-arellano-guillarte SUMMARY

Vibrant and proactive individual proficient in streamlining marketing approach both for traditional and digital marketing, developing product lines in F&B industry as a certified chef, and improving business operations to assist business owners. Seeking a marketing executive position with a progressive organization to utilize countless years of professional experience in advancing business operations. EXPERIENCE

Strategic Insight Manager

Transcosmos Asia Philippines Mar 2024 – Present, Pasig City, PH

• Insight Generation: Lead the team in collecting and analyzing customer data to generate actionable insights through mainly digital channels.

• Strategic Planning: Use customer insights to propose and suggest strategic planning and decision-making for existing and potential clients.

• Content Creation: Create and curate high-quality, engaging content for various digital media platforms including social media platforms.

• Stakeholder Communication: Communicate insights and recommendations to stakeholders, including higher position of clients PICs, to influence business decisions through providing regular and ad hoc reports.

• Process Improvement: Continually refine and improve processes for data collection, analysis, and insight generation.

• Team Leadership: Manage a team of analysts, providing guidance, setting goals, and ensuring the team’s work aligns with the company’s strategic objectives.

Digital Marketing Strategist

Transcosmos Asia Philippines Jul 2022 – Feb 2024, Pasig City, PH

• Provide relevant and timely information on marketing initiatives suitable for various industries alongside the recommendation on what social media platforms are best utilized for digital campaigns.

• Research and provide recommendations on social media platforms, analytics tools, and social media schedulers should be utilized by the company.

• Plan out month-long social media calendar every month, detailing specific types of content to be published, captions, and post schedules.

• Create and maintain a consistent brand voice across all social media platforms.

• Monitor activities and comments on all social media platforms.

• Oversee the business development, marketing strategies, and implementation of an E-commerce project (Shopee & Lazada).

• Perform Weekly and Monthly Assessment Summary Report that includes Key Findings, Issues, Concerns, and Recommendations for the following month E-Commerce Campaigns and activities. Freelance Digital Marketing Strategist

PRU LIFE UK – Lazurite District and Branch / Peridot Jan 2022 – Apr 2023, Makati City, PH

• Analyzes the overall branch performance to determine Brand, Product, and Retail Strategies.

• Develops strategies to make the brand more relevant to global digital market trend.

• Reviews overall product profile and how it will align with the brand personality.

• Conducts market analysis of the demographics of the target and existing consumers of the brand.

• Develops local marketing campaigns to attract potential recruits for the branch. Digital Marketing Strategist

Virtual Talent Abroad Sep 2021 – Dec 2021, New York, USA

• Analyzes the overall company performance to determine Brand, Product, and Retail Strategies.

• Develops strategies to make the brand more relevant to global digital market trend.

• Reviews overall product profile and how it will align with the brand personality.

• Conducts market analysis of the demographics of the target and existing consumers of the brand.

• Develops local marketing campaigns based on market trends and competitor performance which aims to give 10% growth in sales.

Marketing Manager

R&B Milk Tea Jul 2021 – Sep 2021, Parañaque, PH

• Facilitated several social media communications about promos that helped increase sales by 10%.

• Collaborated with several influencers to increase brand awareness through likes by 20%.

• Improved the overall taste profile of the products, which reduced the number of bad comments received on social media from 10 to 2 perday.

• Partnered with advertising agencies to improve the website and social media content reach by 50%.

• Developed marketing campaigns based on market trends and competitor performance which gave a 10% increase to sales.

Marketing Manager

I – Kitchen (KUYA J Restaurants) Feb 2021 – Jul 2021, Manila, PH

• Established the sales and food cost matrix of the brand used for promos which improved the overall profitability by 52%.

• Re-branded the pricing schedule of the brand to maintain a 10% incremental on retail sales.

• Re-targeted the menu offerings of the brand, which highlighted the opportunity of products with low sales & high profitability, thus adding 18% more sales.

• Developed a product line that targeted price points within the current market trend, which contributed 17% to overall sales.

• Developed pricing schedules to maintain a 10% increment on retail price. Marketing Manager

I – Foods Nov 2020 – Feb 2021, Pasig City, PH

• Established the overall marketing plan for a premium Japanese import product which delivered 1M sales to the company.

• Developed and innovated a seasonal Filipino dessert staple for the Holidays which added 15% to overall sales.

• Updated the menu offerings of the Filipino - Spanish buffet concept to highlight more low cost with high profitability, which increased bookings and sales by 15% and lowered raw materials inventory by 10%.

• Strengthened the delivery channel of multiple brands by creating multiple platforms and bundles to be offered in delivery, adding 10% sales to the company.

• Developed market forecasts based on market trends and monitors sales results to achieve 10% vs forecast Customer & Product Marketing Manager

The Real American Doughnut Company Inc. (KRISPY KREME PHILS.) May 2018 – Apr 2019, Makati City, PH

• Developed products locally that gained international recognition, which gave 5M sales during the period.

• Developed B2B partnerships with leading retail brands for a merchandise product line which gave 1M additional sales.

• Spearheaded the rebranding of the company's product development concepts which increased brand equity vs competitor products by 4%.

• Partnered with reputable advertising agencies to facilitate social media awareness and website content of marketing events, which gave an increase of 5% on brand love.

• Monitored the production of content, promotional materials, print, and digital advertisements to maintain a 1% cost vs overall sales results.

Multi-Unit Manager

The Real American Doughnut Company Inc. (KRISPY KREME PHILS.) Oct 2016 – April 2018, Makati City, PH

• Managed the overall sales of the stores in the assigned business region, achieving sales with a 5% increase year on year.

• Monitors and conducts verbal presentations regarding the overall development and welfare of the team within the area maintaining attrition to 5%.

• Delivered opportunities for business expansion on remote locations which added 1M sales month on month.

• Managed the overall profitability of stores in the assigned business region, achieving 5% improvement year on year.

• Partnered and coordinated with sales teams to achieve b2b sales of 1M month on month. Area Business Unit Manager

International Family Food Services Inc. (SHAKEY’S PHILS.) Jun 2014 – Feb 2016, Parañaque City, PH

• Managed the overall sales & profitability of franchised and company-owned stores, maintaining a yearly positive performance of 10%.

• Managed the overall profitability of the company-owned stores within the assigned locations, delivering a 5% increase year on year.

• Managed the overall people program, recruitment, and people development of the stores within the assigned locations, maintaining brand love at 35%.

• Partnered and coordinated with sales teams for big events which delivered 2M results per event.

• Conducted verbal presentations monthly with the COO about the business status of the 10 stores handled. EDUCATION & CERTIFICATION

Hotel, Restaurant and Institution Management

De La Salle - College of St. Benilde • Taft, City of Manila • 2006 • 3.4 GPA Virtual Assistant Social Media Marketing Certified Freelance Academy – December 6 - 10, 2021

Passed - Marketing and Analytics Aptitude Exam

Testdome – December 22, 2021

Marketing Analytics Foundation

Coursera & Meta– January 2, 2022

Foundations of Digital Marketing and E-Commerce

Coursera & Google – August 11, 2022

Attract and Engage Customers with Digital Marketing Coursera & Google – December 13, 2022

SKILLS

Soft Skills: Advanced knowledge in marketing, brand marketing, and business operations Soft Skills: Expert in people management and people development. Soft Skills: Expert in product development and brand marketing campaign development. Soft Skills: E-Commerce and Social Media Management and Performance Assessment and Analysis, Social Listening Analytics, SEO, Website Audit, Social Listening Analysis, E- Commerce Analysis and Assessment, Content Creation Hard Skills: Microsoft Office, Google Suite, Google Analytics 4 (GA4), Google My Business, Google Search Console, Shopify, Google Ads, Facebook Ads, Facebook Business Manager, Google Workspace, Klaviyo, Asana, Trello, Monday.com, Refersion, Simplify 360, Sprinklr, ahref, SEMrush, WIX, Canva, and Wordpress

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