Vice President Digital Marketing and Marketing Partnerships

Michael N. Kosmas

Denver, Colorado ***** *******.******@*****.*** 720-***-**** mobile

New Smyrna Beach, Florida 32169 www.linkedin.com/in/michael-k-6065b9b CAREER SUMMARY

Transformational servant leadership roles in luxury hospitality, globally matrixed organizational change management, luxury brand building, digital strategy and strategic alliance partnerships in Asia, Europe, the US, and Caribbean. Business Planner and C Suite Presenter for full customer journey mapping, business intelligence reporting on consumer trends and nimble action plan delivery. Expert level omnichannel marketing, full funnel lead generation, attributional media channel planning, cross departmental budgeting, contact center management, and full P&L financial stewardship. High performance team leader delivering operational excellence through transformative organizational change implementation, ERP

(enterprise resource planning), CRM and CDP system integration, hands-on performance management of personnel and cultural brand building. Entrepreneur and Co-Founder of wine bar and restaurant operation www.sonapa.com PROFESSIONAL EXPERIENCE

Vice President Digital Strategy & Alliances

Digital Media Solutions (DMS) www.digitalmediasolutions.com 2022-2024 Denver, Colorado (Remote)

DMS is a $400M public company that aggregates hundreds of D2C online and social media advertising publishers to generate new customers for clients across multiple verticals, either routing callers directly to clients and/or providing fully managed remote call center staffing personnel, managed services and SaaS platform ABM sales and marketing. Responsibilities

• Tasked to recruit, train and lead a fully remote team of 5 direct reports, 50 remote sales agents, 20 customer success agents and 10 upsell agents.

• Assess media results quantitatively and qualitatively by response rate, conversion, and cancellations.

• Represent the brand, corporate culture and performance management of all associates on the teams.

• Write the Business Plans, Create and Present PowerPoints for the C-Suite to outline the management processes, financial milestones, cost containment measures and risk mitigation strategies required for success.

• Develop the AOP (Annual Operating Plan) with monthly, quarterly, and annual sales targets

• Develop Excel Workbooks with Customer LTV Forecasts, EBITDA targets, Marketing Costs, Labor Costs, G&A, OPEX and GOP (Gross Operating Profit) targets.

Achievements

• Drove $0 Start Up to $60M in sales volume in a startup vertical with 40% Gross Margin in 6 months.

• improved GOP by 11% from start up after first 6 months of operations by identifying SWOT areas and implementing organizational, strategic & tactical improvements to rapidly increase sales and materially reducing costs. Regional Director Digital Strategy & Alliances APAC and EME 2019-2022 Marriott Vacations Worldwide (MVW) www.marriottvacationsworldwide.com Phuket, Thailand

MVW is a $4.73 Bn USD global resort developer, sales, marketing, property management and operating company that delivers highly desirable, consistently branded long term club membership products with 120 resorts around the world and 700,000 members in a diverse portfolio with iconic brands. Responsibilities

• Tasked with APAC and EME Regions Executive Leadership of Marketing, Brand & Digital Teams

• Hunt, Negotiate and Win Strategic Alliances with major Banks, Airlines, Credit Card Institutions

• Oversee omnichannel video, website, social media, email, SMS marketing and CRM system integrations.

• Generate New Member Prospect Leads and Upgrade Existing Members in matrixed Contact Centers

• Develop excel P&L, Budgeting and Financial Stewardship of matrixed sales and marketing teams Achievements

Strategic Alliance Partnership Contract Wins: Bank of China, HSBC, Singapore Airlines, Asia Miles, MasterCard Asia Pacific, MasterCard UK, Citibank Thailand, Club Marriott, Hawaiian Airlines Japan, American Express Japan, Rakuten, Co- Branded Credit Cards, Digital Real Estate Marketing Platform Partners. Page 2 of 3

Pandemic Digital Transformation and Organizational Change Leadership:

• Responded to Asian Pandemic travel restrictions and converted all onsite teams to fully remote positions.

• Achieved APAC and EME membership sales revenue targets exceeding $100M

• Significantly reduced marketing costs as a percentage of sales to 20% +/- in a historically significant market downturn.

Senior Vice President Marketing & Business Development 2015-2019 The First Group Dubai www.thefirstgroup.com

Dubai, UAE

The First Group is a high-value hospitality asset portfolio of unique lifestyle hotel brands, exciting F&B outlets and highly popular leisure venues. Hotel and hospitality asset management partner to leading global brands, including Wyndham Hotel Group, Jumeirah Hotels & Resorts, Emirates Skywards, Mont Blanc and BMW, and owner investors from more than 146 countries worldwide.

Responsibilities:

• Tasked to lead sales and marketing efforts into new regions of Asia and SE Asian markets

• Developed B2B and B2C Strategic Plan PowerPoints and led the sales and marketing team implementation for startup division of commercial real estate portfolio in Dubai to APAC Feeder Markets. Achievements

• Opened new Asian Markets to achieve $25M USD in sales revenues annually

• Established new business development alliances (primarily large banks) to promote real estate investment products B2C in multiple markets priced from $350,000 USD to $1.1M USD (average sales price $550,000 USD per unit) Vice President Marketing & Strategic Alliances 2010-2015 Anantara Hotels Resorts & Spas www.anantara.com

Bangkok, Thailand

Responsibilities:

• B2B and B2C launch leader of new business unit to expand 5-star Anantara spa, club memberships and hotel group into Greater China and SEA Markets.

• Developing Brand & Digital Strategies, Marketing Partnerships, Analytics Team and PR campaign launches.

• Negotiate and launch hundreds of B2B/B2C hotel & spa offers across 6 countries with premium banking and credit partners, including American Express Centurion Cards, HSBC, Citibank, China Union Pay, Visa International, etc.

• C-Suite Presenter for sales & marketing updates and pipeline forecasts Achievements:

• Doubled sales revenues YOY 3 years in a row from a start up

• $0 to $60M USD Per Annum in 36 months between on-site and Strategic Alliances Preview Package Channel (B2C Sales and Sales Lead Generation Programs)

Regional Director Marketing, Eastern U.S. & The Caribbean Regions 2005-2010 Starwood (Sheraton, Westin, and St Regis Resort Vacation Ownership Resorts) Orlando, Florida

Starwood Vacation Ownership operated under a Master Licensing Agreement with Starwood Hotels & Resorts International to build, brand, manage, market and sell club memberships to iconic brands including St. Regis, Westin and Sheraton in Hawaii, Florida, California, Colorado and the Caribbean before being acquired by Marriott International Responsibilities:

• Oversee multiple marketing channels and lead sources plus 12 Direct reports and 200-300 Call Center Agents Achievements

• $300M +/- USD PA in Combined Regional Club Memberships Sales Revenues

• Maintained marketing costs as percentage of sales KPI’s < 20%-24% of annual sales. Page 3 of 3

Vice President Marketing & Project Development 1995-2005 Kosmas Group International Resorts and Cape Canaveral Cruise Lines Eastern US Coast and the Caribbean

About KGI: Family owned and operated resort and cruise line company with 15 resort properties in New Orleans, Ocean City, Orlando, Key West, St. Thomas, St. Maarten

Responsibilities:

• Oversight of 1.2 million Direct Mail and Direct Response Ads Per Week to US and Canadian Markets

• Wrote feasibility studies and business plans for family owned and operated Mixed Use Resorts

• Oversaw expansion into cruise ship product to connect guests to family properties in Key West, Port Canaveral and the Grand Bahamas

• Managed 24 contact centers, sales and reservation offices in the US and Canada. Achievements

$100M in annual combined revenues, 15 Resorts, 1 Cruise Ship Computer Skills

MS Office, Excel, Canva, Lookr, Tableau, Einstein 1 Marketing AI CX Support, Service Cloud, Revenue Cloud, Marketing Cloud, Field Service, Mulesoft, Snowflake, Tealium, Service Cloud Voice, Sales Cloud, Data Cloud, Analytics, AI, Zendesk/ServiceNow & Hubspot, Marketo, Eloqua migrations Education

Master of Business Administration, Aviation & Aerospace (GPA 3.67 Cum Laude) Embry Riddle Aeronautical University

Daytona Beach, Florida

Professional Certifications

• Chief Experience Officer Digital Transformation Certification CXO Online Certification

• Project Management Institute Certification

• Ombudsman Association Certification

• The Climate Project Certification for Sustainability Presentations to Businesses and Universities Board Member

• Visit Florida Board Member

• United Way Board Member

• Atlantic Center for the Arts Board Member

Co-Founder So Napa Restaurants www.sonapa.com

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