Digital Marketing Manager

Derek T. McCoy Sr.

Phoenix, AZ 602-***-**** ad5yfv@r.postjobfree.com

https://www.linkedin.com/in/derek-t-mccoy-sr

Senior PPC Specialist/ Digital Marketing Manager

Senior Digital Marketing Strategist Senior Google Strategist Mentor/Trainer Of New Account Strategist Performance Driven Professional

Highly creative, multi-talented, and self-driven brand advocate with over 25+ years of success facilitating digital marketing strategies, influencing others to focus on ROI and coaching/developing digital marketing teams to surpass ambitious objective and accomplish their Goals.

Skilled in translating challenging subject matter into compelling digital media content for Advertising, Branding digital engagement History of success ensuring outstanding client relationships.

Passionate about developing new talent into true Professionals Certified Google Ads Strategist/ PPC Specialist.

Ability to listen to my clients with the intent to understand their Needs through active listening.

Strategically, design Digital Ad campaigns that are committed to accomplishing client Monthly/Quarterly Goals

Educating all individuals I communicate with, the value of "Begin With The End In Mind"

A U.S Navy veteran, collaborative communicator, negotiator, and presenter thrives in a fast-paced environment that requires multitasking and collaboration. Areas of expertise include…

Strategic Planning & Leadership

Effective Communication

Digital Marketing Management

Google Ads Specialist

SOE, SME, GA4 Analytics

Universal Google Analytics

Strategic Planning & Operations

Sales Planning & Administration

B2B & B2C Financial Sales

Reporting & Business Analytics

Product & Program Management

Motivational & Inspiring

NewProfessionals Training

Mentoring and Leadership

Cross-Team Collaboration

Team Building Activities

SIGNATURE ACHIEVEMENTS

PAID ADS / DIGITAL MEDIA & MARKETING SALES & OPERATIONS MANAGEMENT PERSONAL & PEOPLE SKILLS

Hitting and Surpassing my quarterly goals consecutively for 27 months

Mastering the Art of a thorough Needs Assessment, to understand the client Goals,Objectives & ROI requirements

Establishing and nurturing relationships

Develop and implement strategic business development initiatives

Accomplishing and Training the Importance of short, and long-term digital marketing strategies and how to measure the success

Facilitated the implementation of digital marketing strategies and delivered compelling product presentations that created significant value preposition and emphasized G/O Digital’s competitive advantages and superior marketing ROI.

Conceptualized and initiated aggressive internal growth plans and business development strategies that has that has that accounted for significant market share, inspiration and growth in organization’s brands.

Achieved a book of business in Mutual funds, Annuities, Life Insurance, Mortgages, Long term Care Insurance, and Managed Assets and generated over $350k in commission over a four -year period at Design Capital Planning Group, Inc.

Implemented sales strategies and achieved a persistency rate of 99.7% on all insurance products sold during a four and half year span at North Shore Financial Group – MetLife.

PROFESSIONAL EXPERIENCE

Hibu

10/2024 - Present

Digital Marketing Strategist

Develop and implement a comprehensive digital marketing strategy:

Most importantly,identifying the business' target audience, setting marketing goals, & developing a plan to achieve those goals using a variety of digital channels, such as social media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing.

Do your research on the business's competitive landscape & identify opportunities to reach its target audience & achieve its marketing goals.

Manage & optimize digital marketing campaigns: Always be tracking & analyzing campaigns performance, making adjustments to campaigns as needed, and reporting on results to the business.

Monitor website traffic & user behavior:

Data is the most valuable asset to identify areas where the website can be improved to optimize the user experience & generate more leads and sales.

Work closely with the business's sales team:

As the Digital Strategist, with 10 yrs of Google Certified experience, I simply help to align the marketing & sales teams & ensure that they are working together towards the same goals.

The strategist can help the business's marketing team to develop their digital marketing skills & stay up-to-date on the latest trends & best practices for your client. #BeginWithTheEndInMind

Help the business to develop a strong online presence:

By creating a user-friendly website, optimizing the website for search engines, and building a strong social media presence.

Help the business to generate leads(Intentionally) & new sales revenue, online:

By developing & implementing lead generation strategies, such as landing pages & email marketing campaigns.

Help the business to track & measure the results of its digital marketing efforts:

By setting up analytics tools & reporting on campaign results to the business.

Overall, I want to play a valuable role in helping small businesses in my son's community to develop & implement a successful digital marketing strategy.

TTEC/Google Agengcy

Google Strategist/ Senior Google Strategist / Pod Lead/Mentor

02/2020 – 09/2023

●Experience strategically assessing and achieving client success via sales techniques, including effective questioning, objection handling and competitive selling.

●Expertise in launching and managing paid digital advertising campaigns, particularly in Google Ads and other digital marketing platforms.

●Experience working with advertisers, agencies, and/or clients and influencing C-level stakeholders.

●Ability to manage and prioritize a portfolio in an advertising and demonstrated ability to achieve quotas to drive growth.

●Demonstrated ability to build compelling narratives and utilize storytelling as a client engagement strategy

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all.

Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow.

Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis.

You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business.

Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

When mentoring I train on ability to ask questions that are directly tied to campaign success. Needs Assessment is a major priority to assisting our Agencies to achieve their clients Goals.

Google Agency teams are trusted advisors and competitive professionals who maintain a relentless focus on customer success by bringing the best Google has to offer.

Account Strategists are responsible for driving advertising growth by educating, providing solutions and consulting with agencies directly.

GCS Agency team members are extremely proactive, data-driven, team-oriented and enthusiastic about our fast-paced environment.

NEXTIVA

Business Communication Consultant

Scottsdale,Arizona 10/19 - Feb 2020

*Nextiva outfit small to medium sized modern businesses with cloud communications.

* Through a simple approach to UCaaS that includes bringing companies a slew of communication tools and cloud applications.

*Lower monthly expenses and increase client engagement

*Design a plan that enables my clients to stay in front of their indeal customers with an automated, customizable Survey system.

*Provide a solution that is also a CRM and instruct clients on most efficient way to utlize their business data

*With the data collected, having my clients cut the amount of "wasted" marketing dollars by using the data collected from Surveys.

AFLAC INSURANCE CO.Phoenix,Arizona 07/2019-02/2020

Insurance Agent

*Developing marketing strategies and promote all types of new insurance contracts or suggest additions/changes to existing

*responsible for identifying risk management strategies

*Calling potential new clients to pitch them on one or more type of coverage from your company.

*Interviewing potential clients who have expressed interest in buying insurance in order to collect relevant data about their financial status and existing coverage.

*Explaining the ins and outs of various policies to potential new customers and existing clients.

*Analyzing the policies held by current clients and determining suggested additions or changes to their coverage.

BIZIQ, Phoenix, Arizona 07/2016 – 6/2019

Digital Marketing Manager

Manage and execute brand strategies for organization that provides digital marketing support including search engine optimization, local maps, digital directories, and social media channels development to small businesses. Develop and implement strategic operations, and business development initiatives. Utilize sound management principles to implement marketing and agile operational strategies to drive organizational effectiveness.

Streamlined processes and execute strategic business decisions using sound problem-solving strategies that has yielded significant results.

Design website and digital content for businesses and implement digital marketing campaign to assist businesses gain exposure to new clients and increase their market share.

Commended for contributing to increased sales through well-planned project scheduling and coordination strategies and efficient time/resource optimization.

Serve as a subject matter expert, reviewing staff performances, identify training needs, and facilitate ongoing training and development opportunities.

VALLEYWIDE RESTORATION, Mesa, AZ 03/2016 – 07/2016

Director of New Business Development and Marketing

Developed, implemented, and managed businesses development initiatives and strategic marketing operations for water damage restoration service company. Played a key role in evaluating and strengthening internal controls to mitigate risk exposure. Worked with other senior executives on the development and implementation of short and long-term business objectives and opportunities.

Developed a deep understanding of the organization’s business model and increased the business footprint through successful business development and marketing strategies.

Identified new business opportunities, executed sales strategies, and built strategic relationships to expand the company, diversify, and revenue growth.

Facilitated the implementation of several successful digital marketing initiatives including social media channel development and advertising and Google Plus account development.

G/O DIGITAL, Phoenix, AZ 01/2015 – 03/2016

Digital Marketing Consultant

Analyzed market trends, prospects new clients, and facilitated the sale of digital marketing services and content. Generated new accounts and business while maintaining relationship with existing clients. Collaborated with internal stakeholders to implement strategic marketing ingenuities.

Developed and implemented business development strategies; overcame brand awareness shortcomings by selling digital marketing value proposition that led to the achievement of significant sales results.

Maintained a strong knowledge of company's products, pricing plans, promotions, and operations.

Identified areas of improvement and implemented processes to streamline operations and increase revenues.

Consistently exceeded sales goals and worked as a team member to provide the highest level of service to customers.

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Additional experiences:

Director of Advisor Development Rayhons Financial Solutions, LLC., Gilbert, AZ

Inside Sales/Customer Service Remington Registry, Inc., Southampton, NY

Financial Advisor/Mentor North Shore Financial Group – MetLife, Hauppauge, NY

Owner/Financial Advisor McCoy Financial, Mt. Sinai, NY

Financial Planner/Director of Sales and Marketing Design Capital Planning Group, Inc., Smithtown, AZ

Service Member U.S. Navy

EDUCATION & CREDENTIALS

College Courses Suffolk County Community College, Selden, New York

Professional Training and Licences:

Life & Health Insurance License AZ(2019) Real Estate License (NY)

Dale Carnegie Leadership for Managers Program Healy Success Solutions Art of Asking Open-Ended Questions

Crossroads Management Training Course Dale Carnegie High Powered Presentation course

The Authentic Salesperson Course Sandler Sales System -Quick Start Program course

Google Ads Search Certified

Google Ads Display Certified

Google Ads Video/YouTube Certified Google Ads Measurement Certified

COMMUNITY & EXTRA CURRICULM ACTIVITIES

Coach multiple youth (ages 9-13) sports Teams: Football, Basketball, Lacrosse and Baseball. (09/2010- to Present)

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