Sales Representative Executive

Janith Fernando

Sales Senior Executive

**** ********* ******** *********** ** L4Y 3K9

Email :- ad5y4q@r.postjobfree.com

Phone Number: +1-647-***-****

Summary of Qualification

An MBA holder in Marketing from Bedfordshire University, UK, with extensive sales experience of 6 Years at Nestle Lanka & distribution, progressing from Distributor Sales Representative Retail to Senior Sector Sales Executive of Nestle, managing three regions and key accounts including relationships with leading supermarket chains such as John Keells and Laugfs Supermarkets in Sri Lanka. Prior to sales, accrued six years of IT system support expertise, demonstrating a robust blend of strategic marketing insight, sales acumen, and technical proficiency poised to excel in diverse business landscapes. Core competencies

Project and time management

Team leadership and target achievement

Innovation and renovation

Go granular in data analysis

Market insight and customer understanding

IT Systems Support and sales tracking and analysing

Out of the box thinking

Problem-Solving developing innovative solutions

Adaptability and Resilience

Technical Proficiencies

Project Management Tools: organizing sales initiatives, tracking tasks, and managing project timelines

Warehouse and sales management: Team empowering and driving team for achieving sales targets and KPIs

Customer relationship: understand and gather customer insights and build customer relationships

Information systems: data analytical experience and knowledge of MS Office package and other Microsoft software (Power BI)

Trade promotions and activations planning: design and execute the brand activations while managing operation and merchandising teams.

Upsell and cross-sell: sell categories and all lines while creating brand awareness of all SKUs, ensuring correct products sell in the correct channel.

Manage budgets: pre-plan and confirm budget utilization of categories for promotions and get the maximum out of budgets spent for promotions, track down and monitor closely for the results, and make necessary changes.

Work Experience

Senior Sales Executive Retail & Key Accounts Nestle (2022 May – 2024 May)

Managed most popular and preferred supermarket chains in Sri Lanka, John Keells and Laugfs supermarket chains.

Managed operations of sales and marketing with sales and merchandising team to ensure world class visibility freshness availability and accessibility.

Planned and execution brand activations to grab all the market potential in special times.

Forecast product demand and manage supply for minimize market returns.

Managed credit of customers and debit from the company.

Make year plans for categories and channels for ensure budget split smoothness and monitor results closely.

Sector sales Executive Nestle (2021 May – 2022 May)

Experience in Retail market, working across country and with all communities to understand unique preferences and buying patterns.

Introduces virtual daily operation review dashboards to the sales team to connect and collaborate in pandemic lockdown times.

Initiated new 360’ marketing campaigns to overcome challenges of pandemic and economic crisis in local market.

Market insights shared with brands and categories to develop new SKUs and marketing methods to address changing and challenging F&B market.

Introduced new cost cutting methods by demarcating and coupling sales and delivery routes in fuel crisis and lockdown period to maximize profitability of stakeholders. Distributor Sales Representative Ganidu enterprices distributor for Nestle (2018 Dec – 2021 May)

100% target hit rate in the time of work as a sales Rep even in lockdown periods

doubled distributor partner ROI and year sales Growth

tested and part of a pilot run of sales automation project in field with IT as a sales person of nestle

faced many obstacles in pandemic and found innovative ways to deliver and make sure customers get services and availability.

IT System Administrator Weerasinghe International Outsourcing for Nestle(2012 May - 2018 Dec)

Resolve issues of Nestle sales and inventory system and troubleshoot software and hardware issues.

Project member of introducing sales automation hand held devices and mobile app for the nestle Lanka sales team

Training system operators and lead the team for meet deadlines

Assure data accuracy in system and web console

Designing and checking new features and reports to the system and user requirements gathering

Maintain Sales force discipline and perform audit tasks Education

Master in business administration 2022 (University of Bedfordshire, UK)

Diploma In computer hardware engineering and networking 2008 (Turnkey IT Training)

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