Graphic Designer Social Media
Resume:
CAREER PROFILE
KEVIN CRISWELL
Creative Director and Graphic Specialist ad5xy3@r.postjobfree.com https://www.linkedin.com/in/kevin-criswell-00267939 Portfolio - https://www.behance.net/kevincriswell
Creative Director, marketing and graphic design specialist with over 20+ years of experience creating marketing, social media, web and infographic content that communicates a clear and compelling message to corporate leaders and customers. I have provided graphic expertise and marketing content to some of the leading industries and Fortune 500 companies. Along with providing marketing support and collaborating with teams to meet and exceed goals, I am eager to take on new challenges and provide ideas to help innovate and enhance content, to further communication with team
members and clients, to provide the best visual solution, and meet specific objectives while staying within brand standards and on message.
SKILLS
•Graphic Design • Multimedia Design • Creative and Art Direction • Adobe Creative Suite • Email and Web Graphics • Print Collateral • Traditional Media • Prepress • Logo Design • Digital Printing • Offset Printing • Wide Format Printing • Marketing
•Corporate Branding • Social Media Design • Web Design • Wordpress • Video • Photography • Project Management • Attention to Detail • Multitasker • Collaboration • Organized • File Management • Team Management
WORK EXPERIENCE
AutoTec • 2022-2024
Marketing Department Marketing and Communications Creative Director
•Assisted in the creative and marketing the AutoCheck Auctions and Red Mountain Technologies products which grew overall combined profit from $16-20M dollars in two years.
•Worked with senior management to develop and execute an overall marketing strategy for all AutoTec companies and key stakeholders.
•Effectively communicated company news, updates and subscription notices with all AutoTec customers, stakeholders and industry partners through Email (Salesforce Exact Target), instant text message (AWS, Twilio) and social media.
•Oversaw and contributed to all creative applications and media for the company including branding, web, print, video, social media and trade booth collateral through creative direction and design with our outside marketing vendors.
Kemper Property and Casualty Company Inc. • 2006-2022
Creative Services - Marketing Department Senior Graphic Designer
• Created the Classic Collector program visual campaign which grew Written Premium to $17.1M with a Combined Loss Ratio of 82% and an Average Gross Profit of $3M/yr.
•Created the Commercial Auto and Read Conmigo program visual campaigns which helped grow Written Premium from
$35M to $741M.
• Designed digital and print marketing and advertising collateral materials for agents, brokers and company departments Adobe Creative Suite such as ads, brochures, magazines, posters, postcards, POS, kiosk and expo signage, identity packages, program guides, instructional manuals, company and departmental newsletters, children’s books, web graphics and email marketing campaigns, email communications, and other requested materials.
•Coordinated and managed printing and distribution of marketing materials to agents and brokers with in-house print dept.
The Cullman Times • 2006
Composing and Advertising Design Department Composing and Advertising Design Manager
•Manage and oversaw Composing and Art Department staff, department functions, production and production schedules.
•Worked closely with editorial, business office, circulation and executive office staff to meet and publish a daily newspaper that reached subscribers in a three county area.
Bruno’s Supermarkets Incorporated • 2002-2006
Advertising and Marketing Department Advertising Production Manager
•Organized a weekly production schedule that controlled three brands simultaneously and met deadlines consistently.
•Managed and oversaw advertising strategy, production and print budgets between vendors and in-house departments.
• Directed and organized content for weekly advertising print circulars, print inserts, newspaper retail advertisements, and advertising POS signage.
•Reserve ad space and communicated direction for advertisements with newspapers and advertising agencies.
The Alabama Baptist • 2001-2002
Editorial Department Graphic/Editorial Designer
• Generated design and layout and helped improve the overall design of graphic pieces for the newspaper including advertising, promotions and special section graphics which aided in placement of annual award competitions including the 2003 Wilmer C. Fields Award Competition for honorable mention for best Newspaper, Newsletter, Tabloid: Series or Package by the Baptist Communicators Association. of all editorial pages, advertising, and promotional materials.
•Scheduled and administered all photo shoots and communicated with printers and clients.
•Preflight all outsourced editorial pages, photographs and incoming documents.
•Helped to manage all production of editorial, advertising, and promotional materials and lead all research and development of graphic software and hardware.
Digital Prepress and Printing Services Incorporated • 1999-2000
Prepress Department Prepress/Production Assistant
•Performed prepress and printing services of client media files using Adobe Creative Suite and other graphic software.
• Other responsibilities included negative film output, print output, proofing documents through pressmatch, overlays, contacts, and bluelines.
•Trapping, correcting, film and proof output of print-ready files.
Southern Progress - Southern Living Magazine • 1999
Promotions Department - Southern Living Magazine Graphic Designer
•Responsibilities included design and layout of all retail advertisements, presentations for clients and in-house departments using Adobe Creative Suite and QuarkXpress.
The Birmingham News • 1995-1999
Creative Services and Classified Department Graphic Designer
•Responsibilities included design and layout of all retail and classified advertisements, paste-up, mock-up and mounting of advertisements, presentations for clients and in-house departments.
•Helped advance the mission and productivity of the in-house advertising department and the Creative Services department, which resulted in increase ad sales and an increase in the sale of total ad retail/classified inches.
EDUCATION
•The University of Alabama at Birmingham, Birmingham, Alabama
- Bachelor of Art Studio and Art History with a concentration in the field of Graphic Design
CLUBS AND ORGANIZATIONS
•Communications & Membership Director, American Institute of Graphic Artists - Birmingham Chapter (AIGA)
•Marketing and Communication Director of the North Jefferson Regional Library and Arts Foundation
•Society of News Design
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