Business Development Social Media

NED SANDS

*** ******** ****, *** ****, CA, *****

cell: 310-***-****; email: ad5xxl@r.postjobfree.com

SALES AND MARKETING EXECUTIVE:

●Advertising ●Sales ●Consulting ●Business Development ●Video ●Digital Marketing ●Integrated Marketing ●Startups ●Profit Improvement ●New Products ●Sales Training ●Team Leadership SUMMARY:

15+ years of experience managing sales teams, developing sales strategy, prospecting, and fostering accounts via consultative selling for entertainment-related ventures.

• 3-5 years of experience working in the social media influencer space.

• Senior-level contacts within the marketing organizations of major brands – ideally related to strategic, entertainment and influencer marketing initiatives – as well as with the agencies that service these brands.

• Sales driven, have an advertising AND content background, experience in social content and influencer content.

• Strategic sales leader and brand integration visionary to drive both brand-direct and advertising media agencies (working on behalf of brands) focusing on Influencer integration.

• Demonstrated history developing and maintaining relationships with multiple divisions and company leaders to ensure appropriate communications and a coordinated approach to maximizing successes with clients.

• Experienced sales professional with the ability to attain and exceed revenue goals in this extremely competitive and high-growth space, while building relationships with major global brands.

• Expert in building top producing national advertising business with key clients that include online ventures.

• Repeatedly exceeded revenue quota, created sustainable profit avenues and market share increases to successfully position, differentiate brands in competitive markets.

• Built, trained, motivated sales teams to stellar performance. Implemented strategic o partnerships to increase profitability.

CAREER HIGHLIGHTS:

• Developed $123M in new business from Sony, Head, K Swiss, Rockstar Energy Drinks and Disney.

• Increased network ad sales 54% generating 56M in revenue over a three-year period. NED SANDS

140 Symphony Lane, Oak Park, CA, 91377

cell: 310-***-****; email: ad5xxl@r.postjobfree.com

• Implemented strategies that increased revenue 20% for Bravo, Viacom, and NBC.

• Led Western Region in ad sales, exceeding budget goals for three consecutive years.

• Generated sales transactions in excess of $57M in an 18-month time span. PROFESSIONAL EXPERINCE:

VidDrop Los Angeles, CA

Chief Revenue Officer February 2019 – Present

VidDrop is a work from home SAAS platform that enhances any remote workers efficiency and well- being. VidDrop makes remote work more collaborative, productive, engaging, and fun. Wrapify Los Angeles, CA

West Coast Sales and Management September 2018 – February 2019 Wrapify is a performance driven ad tech platform for brands powered by OOH and the gig-economy. Adorable AI Los Angeles, CA

Senior Vice President, Head of Sales February 2018 – September 2018 Adorable AI is a startup AdTech company that creates fully AI experience on mobile delivering pure engagement.

ZAM Networks / Tencent Los Angeles, CA

Head of Sales July 2017 – February 2018

Responsible for leading and growing all aspects of Direct Global sales for ZAM Networks. ZAM is the largest collection of online gaming sites featuring Wowhead, Looking, Hearthhead, Overking, Destiny DB, TF2, Outpost, AOV Stats, Hotslogs news, reviews, video, and more.

• Overall responsibility for meeting and exceeding annual revenue targets for New Client Development focusing on developing relationships directly with major brands.

• Delivered on annual sales revenue target for New Client Development.

• Responsible for New Client target development, attribution of those targets to specific client focused strategies, and allocation of sales targets to individual team members, including a personal sales target.

• Responsible for monthly, quarterly, and annual revenue reporting and forecasting to executive leadership, with an emphasis on realistic projections, over-performance, and managing appropriate expectations.

• Prioritization of sales resources and efforts against highest-potential client development efforts.

Social Reality Los Angeles, CA

Director of Programmatic Sales January 2016 – January 2017 Social Reality Ad Exchange (SRAX) has unique technology and tools that unlock data and insights for publicly traded companies. Through our premier investor intelligence and communications platform, Sequire, companies can track their investors behaviors and trends and use those insights to engage current and potential investors across marketing channels. NED SANDS

140 Symphony Lane, Oak Park, CA, 91377

cell: 310-***-****; email: ad5xxl@r.postjobfree.com

Rakuten Inc. (Viki.com) Los Angeles, CA

Vice President, USA Advertising Sales July 2014 – July 2016 Managed all U.S. sales efforts for Viki.com. Viki.com is a leading digital global entertainment video site under the umbrella of Rakuten, the third largest e-commerce company in the world. Responsibilities included hiring, training, revenue attainment and operations.

• Led a team of initiative-taking salespeople within digital video division.

• My team sales goal was twenty-eight million in 2015. Selling at the highest levels within the national ad agencies and client direct.

• Managed and sold video pre-roll, mid roll, display, and mobile ads for Viki.com. From 2014 to 2015, 169% year over year revenue growth to date.

Triad Entertainment Inc. Los Angeles, CA

Senior Vice President 2010 – 2014

Created sales strategies to increase profitability for startups and established companies. A contract- based consulting role that included building sales teams, monetizing and creating ad platforms. Management and individual contributor roles at the following companies:

• TSN Advertising- built ad sales team for OOH truck advertising startup. Hired staff of four, in one quarter, closed 32% over projected revenue goal.

• IGA Worldwide – Digital in-game video advertising to national advertisers. Increased revenue 113%.

• Mydamnchannel.com – Digital national advertising sales for celebrity-based branded entertainment.

• Tennis Channel National sponsorship and TV ad sales for the leading tennis cable channel. o Increased revenue by 27% in Q1 and Q2.

• Stratus Media Group Built sales team, National sponsorship sales live event entertainment company.

Live Nation Entertainment Hollywood, CA

Regional V.P. Sponsorship Sales Western Region 2011 – 2012 Managed sponsorship sales, digital and new business development for Western region.

• Oversaw budgets for all Live Nation Western Region venues, including House of Blues, Verizon Wireless, Gibson Amphitheater, Palladium, Wiltern and Sleep Train.

• Managed a team of twenty, including sales directors and staff. Ensured fiscal budgeting of twenty million.

Premiere Radio Networks Encino, CA

Director of Entertainment and Auto Sales 2008 – 2010 Sold national advertising to both clients directly and ad agencies in all categories. Categories included entertainment, automotive, retail, financial, video game, pharmaceuticals, and sports.

• Created 1.6 million in new business revenue from non-endemic clients like Goldline, Fiji Tourism, Honda, and Jenny Craig in 2009.

NED SANDS

140 Symphony Lane, Oak Park, CA, 91377

cell: 310-***-****; email: ad5xxl@r.postjobfree.com

• Premiere is the #1 National Network Radio Programming and Sales organizations in the country. Premiere had over seventy network radio programs, which included Ryan Seacrest, AT40, Dr. Laura, Rush Limbaugh, Glenn Beck, and Jim Rome. PathConnect.com Beverly Hills, CA

Senior Vice President Sales and Marketing 2007 – 2008 Established Digital advertising structure and processes to build web presence for several early-stage social networking sites; FragMob.com, SkiSpace.com, MTDN.com and parent organization, PathConnect.com.

• Reported to CEO and managed a staff of five direct reports. Worked closely with agencies, products, and brands to build awareness of online properties for targeted advertising programs.

• Created custom cross-platform campaigns to exceed campaign goals. Viacom/MTV Networks Santa Monica, CA

V.P. Western Regional Cable Ad Sales 2003 – 2007

Increased West Coast revenue by an average of 18% Year over Year, (2004 through 2007). Managed fourteen direct reports. West Coast team generated fifty-six million dollars in ad revenue.

• Established brand loyalty among client specific market categories such as entertainment, automotive, packaged goods, new media brands and financial services. Supervised development of over 15% of new advertising business for the Nick at Nite and TV Land brands.

• Created and implemented Digital sales strategies and tactics for online sales for Nick.com, TVLand.com, and NickatNite.com that increased revenue to 11M (20% of annual revenue) for these online properties.

• Maintained and developed relationships at leading media companies to increase online revenue.

• Clients included Disney, DreamWorks, Paramount Pictures/ Home Video, Kia Motors, Ubisoft, o EA Sports, Target Stores, and Lions Gate Films.

• Agency relationships included Razor Fish, Initiative Interactive, RPA, Ocean Media, Revolution Media, and others.

NBC/Bravo/IFC Santa Monica, CA

Vice President Western Regional Cable Ad Sales 1999 – 2003 Established the Western regional office of Bravo, including hiring and supervision of office staff, account executives, planners, and assistants; managed all ad sales functions, marketing initiatives, programming, and sales personnel; total staff was ten, including 4 A/E s, two planners and administrative support.

• Office was recognized as the top regional office for exceeding budget goals for three consecutive years. Increased new advertising revenue in the Western region by over 25% each year from 4M to over 20M.

• Developed digital advertising business for BravoTV.com, created innovative product placement programs and branded online marketing packages for Project Runway and Queer Eye for the Straight Guy programming series.

NED SANDS

140 Symphony Lane, Oak Park, CA, 91377

cell: 310-***-****; email: ad5xxl@r.postjobfree.com

EDUCATION:

Bachelor of Arts Degree in Communications

California State University, Northridge

Marketing Trends Management Program

Harvard Business School

COMMUNITY ACTIVITIES:

City of Hope, Make a Wish Foundation, Westlake High School Football Boosters

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