Social Media Digital Marketing

● Hannah E. Boles

*** ******** ***, ********, ** 19061 610-***-**** ad5xre@r.postjobfree.com

Education

Widener University Chester, PA

Bachelor of Science in Business Administration Graduate May 2021 Major: Finance Minor: Accounting

Brief

Driven Digital Marketing Specialist with 1.5 years of experience in crafting and implementing comprehensive online marketing strategies. Proficient in leveraging content marketing, and social media to drive audience engagement and conversion. Seeking to leverage my expertise in a forward-thinking company to contribute to innovative digital campaigns, enhance brand visibility, and support overall business growth. Skills/ Certifications

Computer: Word, Excel, PowerPoint, Photoshop, Capcut, Lightroom, Chat GPT, Jasper, Waze Certification, Digital: Digital Marketing Strategy, Content Management, Email Marketing, Hubspot, Social Media Marketing, User engagement/ Brand visibility. CRM : ( Club OS, Gymsales, Remarkety, VFP, Hubspot), Ad Managers: ( Facebook, Tiktok, Linkedin, Twitter, Pinterest). Waze Ad Certificate, Google Ads Certificate, Facebook ads Certificate, Experience

Freelance Photographer/Videographer Philadelphia, PA May 2019 - Present

● Proficient in DSLR and mirrorless camera systems ( Sony A7rii)

● Advanced knowledge of photography techniques, including lighting, composition, and post-processing

● Skilled in using Adobe Creative Suite (Photoshop, Lightroom, etc.) for editing and retouching

● Strong understanding of color theory and visual aesthetics

● Excellent communication and interpersonal skills

● Ability to adapt to different shooting conditions and environments

● Experience in managing photography projects from concept to completion

● Familiarity with various photography genres, including portrait, landscape, event, product, food, and fashion photography Sneeze It Fairfield, NJ

Digital Strategist April 2022 – August 2023

● Managed content calendar and directed content production, including email newsletters, social media posts, and video scripts

● Managed clients on a monthly basis on facebook ads manager, running campaigns and optimizing accounts on a weekly basis; optimizing by 10% each quarter

● Stayed up-to-date with the latest industry trends, tools, and technologies to ensure the ongoing effectiveness of digital strategies, by completing Ads World

● Created and implemented effective organic content strategies that led to a 50% growth in social media followers and user engagement

● Developed and executed integrated digital marketing campaigns that effectively broadend brand visibility and user engagement across multiple digital platforms, contributing to an average increase in website traffic

● Utilized data analytics tools such as Hubspot to track digital campaign performance, user engagement, and ROI, aiding in the continuous refinement of digital strategies Star One Entertainment Philadelphia, PA

Lead Brand Ambassador June 2021 to March 2022

● Lead in Major Activations for Skyy, Deep Eddy’s, Cognac, and 1800, Teremana and more

● Increased the brand visibility through in person sampling of fifteen different liquor companies

● Took the analytics and gave an in depth analysis of the event Bancroft Construction Wilmington, DE

Financial Assistant related to co-op program January 2020 to August 2020

● Completed accounts payable and receivable information

● Aided in producing improvements for future financial predictions for projects by building dashboards in Power BI

● Completed change orders through Procore, Textura and Sage

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Leadership and Activities at Widener University

Widener Leadership Certificate from the Oskin Leadership Institute April 2019

● Completed 18 specialized seminars on various aspects of leadership

● Developed a Personal Leadership philosophy: Be Fearless, Persevere, Prove them Wrong Apogee Scholar September 2017 to May 2021

● Assisted with the creation of “courage day”, which is a day of doing good deeds and stepping outside of one’s comfort zone to do something challenging

● Assisted in improving public speaking skills, spoke on live television and introduced leadership award recipients at the Constitution Center in Philadelphia References available upon request

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