Business Analyst Product Owner

AFIA TAHIR

Email: ad5xqs@r.postjobfree.com

Contact Number: 281-***-****

LinkedIn: https://www.linkedin.com/in/afiatahir

Highlights:

•10+ years as Business Analyst, 5+ years as Product Owner across Retail, Communication and Entertainment

•Worked with many prominent retail industry clients: AT&T (Retail Store), GameStop, Nike (Retail), Home Depot (Retail Store), FGL Sports Ltd Retail

•Strong technical writing/documentation experience. Created product capabilities, features, epics and user stories in JIRA, Confluence and managed content via SharePoint

•Hands on experience with Retail Point of Sale system development, Ecommerce Website development, Sterling Order management, Service Now integration, Salesforce CRM, Customer Marketing, Omni Channel Sales and Orders, Inventory management, Master Data Management, Membership Enrollments, SAP ERP Supply Chain, XML Document Delivery, Store Merchandising, Content management, e-Commerce, Shopify APIs, Mobile App development, Billing systems, Data warehouse development and Business Intelligence Reporting

•Natural Liasson between Stakeholders and IT Development teams

•Certified SAFe Product Owner and Seasoned BABOK practitioner, worked in Agile and Waterfall environments

•Deep Problem Solving, nonlinear thinking and Ideating skills with teams across all project phases of SDLC, Product Life Cycle, Data Life Cycle

•Focused on increasing customer satisfaction, reducing cost, and system deficiencies.

•Competent as self-starter, decision maker, project planner, and scrum master

Knowledge Areas and Expertise:

•System Development Life Cycle, Application Design and Solution

•Business Process Re-engineering, Requirements Elicitation

•Software and Data Integration, Data Migration, Data Mapping & Profiling

•Requirements Management, Gap Analysis

•Business Intelligence Reporting, Data Analysis

•Agile Methodologies (SAFe), Performance Optimization

Professional Experience:

Warner Bros. Discovery - Richardson, TX May 2023 – Dec 2023

Senior Product Owner

•Implemented a person to device graph solution in production that increased audience reachability as per company's 10x product goals

•Maintained the integrity of the enterprise identity graph; identified and implemented improvements to data processing pipelines and system designs in collaboration with engineering team.

•Developed a product requirements document for each initiative.

•Influenced key stakeholders and document, their business needs and how the digital advertising business works. Articulated business value, time criticality for work prioritization and timely delivery.

•Collaborated with principal architect on design flows. Enhanced business processes and resolved impediments.

•Worked with internal and external partners to source, integrate and maintain the data.

•Ensured privacy and consent compliance throughout the data product life cycle.

Perigee Direct - Dallas, TX Aug 2022 – Jan 2023

Strategic Product Owner

•Implemented a seamless business interaction experience for Customers initiating inquiry through chat bot help desk switching to a phone call.

•Worked directly with CEO to identify and propose new solutions for Omni channel and IT related challenges. Configured client Shopify website to eBay, Amazon, and Walmart via Shopify Marketplace.

•Redefined ecommerce website menu for better visibility of important features and services.

•Enhanced product metadata in Shopify (example, formula family, other category, brand attributes).

•Configured data exporting tools for extracting schedules reports related to customers, orders, and products.

•Evaluated and led implementation of a cloud inventory management system called Finale Inventory (replaces SKU Vault). Researched and prepared use cases for need of a sales/CRM tool.

•Assisted in the launch of new product projects, creation of new landing pages, email campaigns.

•Enhanced website features for smooth user experience on login, create customer account, reorder, enabled access to transaction history and apply for net 30 credit during checkout flow.

•Delivered vendor analysis report containing strengths and weaknesses of data warehousing tools.

•Launched and configured Booqable for product rentals and created new user journey and process for customer rental orders.

Cognizant (Clients: Petco, Deckers, and Nike) - Dallas, TX Apr 2021 – Aug 2022

Product Owner/Scrum Master

•@Petco: Responsible for managing JIRA WIP board and backlog for new iOS and Android Mobile App feature development and resolving production defects backlog for Auditable Accessibility feature.

•@Deckers: Responsible for working with UX/UI design team to define user journey for employee facing custom Point of Sale system and managed a backlog in JIRA

•@Nike: Managed onboarding of new clients through PEGA Order Processing tool integrated with backend SAP ERP Modules (Supply Chain Management -SCM, Transportation Management – TM, and Sales and Distribution – SD) in NIKE wholesale retail business and provided analytical reporting.

•Managed hybrid onshore/offshore development and worked with cross functional client teams to support ongoing software development and enhancements for consumer facing mobile applications.

•Introduced Agile Software development processes clients to improve development efficiency measures and KPIs for success of product value.

•Led daily scrum ceremonies, grooming calls, sprint planning and retrospectives and created JIRA Dashboards to report team productivity.

•Identified and resolved bottlenecks, blockers and impediments on production, development, and quality testing issues.

Citi Bank/Photon - Dallas, TX Dec 2020 – Mar 2021

Technical Product Owner

•Leading design initiatives with stakeholders as per business needs and working with design teams to generate wireframes.

•Creating a backlog of Jira user stories as per the wireframes and grooming them with development teams

•Testing and validating user stories against business requirements.

•Participating in roadmap and project planning with reporting manager and project managers.

•Investigating technical details and data sources, as well as performing data analysis for the available data that’s needed to display on analytics dashboards.

•Documenting product and feature details in confluence and managing content via SharePoint.

T-Mobile - Dallas, TX Jul 2020 – Jan 2021

Technical Product Analyst

•Engaged with T-Mobile stakeholders in the assessment and requirement phase of the data migration project to capture the impacts of target state features of T-Mobile consumer facing capabilities.

•Collaborated with Solution Architects to build High Level Solution diagrams of the current state and future state as per the system impacts.

•Created Features and Business User Stories for building an AWS Data Lake and setting up S3 data pipeline and reviewed them with Technical Product Managers.

•Conducted Build Kick offs for DevOps team providing them overview of the project.

•Worked with Dev Ops teams to provide technical analysis at feature and user story level and get team level of efforts, sprint commitment and test plans to meet project timelines.

•Communicated project status, risks, blockers, dependencies across management teams.

•Performed data validations and demos to business stakeholders for feature sign offs.

Toyota/Photon - Dallas, TX Mar 2020 – Jun 2020

Product Owner

•Engaged with Toyota stakeholders in the Discovery phase of the project to capture the requirements of the target state features of the TFS consumer facing products.

•Discovered the current state and creating user personas and high-level information architecture of the ecommerce website.

•Documented the current capabilities and features of the product with help of discovery meetings and interviews with stakeholders to understand their current pain points.

•Documented gaps in the current state of the product and the user reviews from survey feedback.

•Produced MVP, phase 1 and phase 2 target feature lists and roadmap for the product and presented it to the stakeholders to obtain feature priority.

•Created a backlog of user stories for each target feature and conducted backlog grooming session with stakeholders and added acceptance criteria in Gherkins format.

•Provided requirements and input to UX design team to prepare user experience mockups.

•Reviewed creatives with stakeholders and provided approved target feature list.

•Conducted backlog refinement session for providing development estimates.

•Reviewed test plans for the approved devices with QA teams and ensuring testing is performed for functional and nonfunctional requirements.

•Prepared planning session for first sprit as the project moves to implementation phase.

AT&T - Dallas, TX May 2019 – Jan 2020

Product Owner

•Defined product capabilities and features with help of other portfolio managers to deliver the best customer experience on custom point-of-sale system.

•Worked with functional analysts and solution architects to evaluate system complexities.

•Led UX teams to design UI wireframes and documented functional gaps and dependencies.

•Created and maintained the Experience backlog, reprioritized as needed.

•Led grooming and planning sessions to ensure that every team has defined scope and clear objectives and understand acceptance criteria of business user stories.

•Provided weekly updates during scrum of scrum and Ops review calls for features in progress, accomplished and upcoming.

•Planned front end development work that can be accomplished while waiting on API dependencies.

•Captured clickstream analytics data requirements as per the enterprise data definition of tagging new UI pages, links, and events so that business stakeholders can study the success of usability of the product once launched.

•Introduced an iterative approach for integration testing to avoid the risk of losing development capacity to bug fixes near code delivery date.

•Raised request for additional funding for regression testing as the code impacted several existing features.

•Conducted system demos, user acceptance testing (UAT), managed defects, obtained sign offs.

GameStop - Dallas, TX May 2016 – Jan 2019

Senior Business Intelligence Analyst/Product Owner

•Led the same day delivery (Omni channel digital solutions) integrations with radial store fulfillment buy online pick up in store, buy online return in store.

•Implemented subscription billing solution for the power up rewards membership renewals, and self-service programs and produced customer retention reports.

•Worked directly with product management, business sponsors, key business stakeholders and agile scrum teams to ensure an optimal data warehouse solution that meets the product vision and business objectives.

•Delivered Cloud Enterprise Information Management solutions consisting of retail sales transaction history, tender, tax, top selling products, inventory movement, customer purchases and activities in store, online orders and mobile app buy online pick up in store orders, click stream customer behavior and customer response to campaigns, emails, and enrollments in loyalty rewards programs.

•Participated in SAFe PI planning and conveyed overall Product Vision to scrum teams and communicated ongoing risks, scope, trade-offs, and timeline impacts to stakeholders to ensure delivery alignment.

•Translated business needs into User Stories and set priorities from Product Roadmaps to guide the work of scrum teams.

•Leveraged JIRA to record User Stories, Development Tasks, Test Scripts and Production Issues.

•Created Informatica Data Mapping documents with data elements, data flow, relationships and dependencies describing what/how/where/why data will be stored and how to access the data.

•Performed iterative data analysis and identified problems in data quality processes using Informatica Data Quality tool – IDQ.

•Continuously refined and groomed Product Backlog to best achieve goals and business value.

•Worked with UX design teams to develop Mobile App UI for Buy online Pick up in Store.

•Created functional user stories for Mobile App, product details page and check out cart features.

•Created diagrams for business processes, wrote user stories and created wireframes using prototyping software.

•Interacted with software, web, or mobile development professionals.

•Managed medium scale ecommerce website projects involving 3rd party integration and content management tools including Responsive Websites/CMS, Web applications, iOS Mobile/Tablet apps.

•Enabled users and business groups to self-serve data for analytical needs using Cognos tools.

•Conducted detailed analysis of clickstream Mobile App data to identify real or potential data quality issues including accuracy, completeness, relevance, and timeliness.

•Worked with the architecture teams to ensure data modeling and PCI and PII compliance is achieved through BI best practices and standards.

Nike, Inc. retail - Beaverton, OR Dec 2015 – May 2016

Senior Business Analyst Consultant

•Represented Business Intelligence team and facilitated focused requirements sessions with business stakeholders to understand & define Big Data business problems, business processes and emerging opportunities.

•Partnered with Analytics Directors and Data Scientists to define and document business requirements for data migration, operational and BI retail reporting.

•Worked with merchandise and store planning teams to define target tables and attributes that will carry one source of information for all Nike domestic and global stores.

•Conducted MDM activities: data gap analysis using PLSQL queries and documented business process data flow and attributes from source systems necessary to acquire Nike store Master data.

•Gathered and produced detailed requirements, ready for development user stories and acceptance criteria for epics and features.

•Created technical functional specifications listing source to target data mappings for engineering team(s) to consume.

•Participated in cross capability planning sessions, mind shares and technical reviews to inform high level solution and feature direction.

•Collaborated with the Project Manager and engineering teams to understand the delivery approach/timeline, identify gaps, risks, etc. and translated strategy into minimum marketable features.

•Utilized MySQL, Tableau and other dashboard/Visualization toolsets for data intelligence and Analysis.

•Reviewed test cases with engineering and testing teams often cross multiple internal and external teams to ensure user-stories successfully validated during demo sessions.

Home Depot ATC - Austin, TX Apr 2015 – Nov 2015

Senior Business Analyst Consultant

•Business Analyst for multiple Data Center projects, functional liaison between various teams of data center management & business departments as customers.

•Supported engineers in requirement discovery sessions by conducting problem sessions with the Customer & end users for enhancements of Service Now ticketing system.

•Documented enhancements and defects in User Stories to improve bottlenecks and fix anomalies in input data fields for building a new server using the Service Now system.

•Delivered 100% compliance and 20% process improvement in automating Windows and Linux server builds.

•Established and documented a repeatable process to deploy new Home Depot stores and distribution centers for server build teams.

•Created and monitored open change requests to deploy production servers and provided implementation plans for on time delivery.

•Assembled weekly metrics to report number of days to resolve server build requests and submitted status reports for minimizing exposure and risk to projects.

•Worked in cross functional; Facilities, Storage, and Network, Application, and Build teams to document troubleshooting run books.

•Facilitated meetings for server zone capacity and identified hardware needs based on historical forecast and participated in technical meetings to define hardware standards with vendors.

•Used Ariba procurement tool for purchasing hardware and physical servers to be facilitated in the data center.

FGL Sports Ltd Retail - Calgary, AB Jan 2014 - Oct 2014

Business Analyst Consultant

•Responsible for delivering end to end e-commerce retail website seamless shopping functionality using Adobe Experience Manager Suite.

•Gathered business and functional requirements for visual context and responsive design of various features of e-commerce retail website such as campaign management banner ads, email marketing new letter and user profile, product search and filters, product recommendations and product reviews.

•Analyzed the system as is state to determine the areas of improvement and derive the future state by evaluating the technology options.

•Worked with offshore development teams to implement content editing, authoring, and publishing workflows for content management teams.

•Defined features and planned functional scope of the website as well as mitigated risks and assumptions with Marketing business group.

•Created User Stories with website configuration requirements and process maps and designed process diagrams, data diagrams, Visio flowcharts, and business process workflows for development teams.

•Collaborated with quality assurance and solution architect teams for ensuring proper acceptance criteria and resolving problems pertaining to GUI integration solutions with backend systems.

•Worked closely with Business Intelligence team to re-align data feeds needed for Cognos data warehouse reporting from e-commerce source systems.

•Provided SQL query data analysis and corrected business logic for impacted data feeds delivered using Cognos BI.

•Obtained formal business signoff on requirements and validated requirements with key stakeholders.

•Enhanced mission critical reports such as content delivery, campaign and promotional marketing performance, warehouse packing and shipment, product inventory and pricing management, site metrics, browse and search activity analytics.

Cortex Business Solutions, Inc. - Calgary, AB Apr 2011 – Jul 2013

Senior Business Analyst Consultant

•Achieved scalable solutions working with sales and vendor management teams to migrate all clients from existing system (legacy) to new system (web based) in a scrum agile environment.

•Conducted “As Is” and “To Be” data gap analysis, business process workflow analysis, and data flow analysis using complex SQL queries.

•Documented root cause of data related issues using interviews, story boards, use cases and scenarios and translating them into detailed level User Stories for development team.

•Prepared business cases with risk and impact assessments for new system initiatives which led project stakeholders to make informed client onboarding decisions.

•Translated incoming XML data feeds and schema mappings into client’s enterprise application system.

•Documented external system interfaces, constraints, compliances, non-functional and system performance requirements for successful XML document exchange between trading partners.

•Worked with development team to discuss required technical solutions and ensure delivery on time by planning project scope, product design, and production release.

•Improved efficiency of application systems by implementing an effective change management and control system with planned and monitored change requests.

•Resolved client data and system integration issues by tracking daily issue log with quality assurance team.

•Conducted user acceptance testing (UAT) to validate requirements and communicated software changes between clients and software development team.

•Maintained a repository of requirements, system architecture, configuration, and design specifications.

•Configured SSRS reports for vendor onboarding and billing reports.

•Prepared product documentation, user guides and training materials for employees and customers to continue their daily business processes.

Vangent, Inc. - Chicago, IL Jan 2006 – Jan 2010

Business Analyst

•Delivered CTI integrated solution and feature development of a web-based application that was used by customer service representatives to enroll Medicare insurance.

•Conducted meetings and interviewed project stakeholders to improve online and call center enrollment process times for Medicare.

•Performed detailed system, data, and workflow analysis for re-engineering the business process for online enrollments, and CSR performance score cards for call handling service.

•Facilitated collaborative JAD sessions with end users in design and development of web-based application and defined business use cases for call flow and wireframes online enrollment criteria using UML 2.0 and Visio.

•Worked with developers to address various graphics user interface design issues and documented navigational and functional specifications for customer interaction with online application form.

•Delivered customized data warehouse using best practices and standard naming conventions.

•Integrated five different data sources to build new business models and subject areas.

•Delivered monthly call center answered vs calls abandoned reports, geographic call volume reports, content delivery reports, service request reports and program level reports using Oracle OBIEE.

Skills / Tools:

•Business Analysis Tools: UML, Visio, Smart Draw, Templates, Wireframes, Mockups, ITSM Service Now, Target Process, JIRA, Confluence, Project Management, Wiki Dev, SharePoint, Serena Team Track, Dimensions Requirements Management (RM), Change Management (CM) and Release Manager

•Business Intelligence Tools: SQL Server 2019 Reporting Services (SSIS, SSRS, SSAS), Oracle Business Intelligence Enterprise Edition Suite, Informatica PowerCenter 10.5, SAP Business Objects BI 4.3 SP01, Crystal Reports 2020, SAP Analytics Cloud, Tableau 2022.1, Power BI

•Web Development Tools: Adobe Experience Manager: Marketing Cloud, Analytics, Target, Campaign, Web Content Management, Digital Asset Management

•Programming Tools: JAVA, ASP. Net C#, Visual Basic, HTML, XML, SQL, Python

•Database Tools: Informatica Power Center 10.5, Teradata Vantage, Oracle Database 21.c, Oracle SQL Developer 21.4, SQL Server 2022, Apache Hadoop (Hue, Hive CLI, Impala, Beeline CLI) Amazon Redshift, Amazon S3 browser, AWS Amazon Cloud Server

•Methodologies: Big Data, Data Modeling, Data Marts and Cubes, Fact and Dimension tables, ETL, OLTP, OLAP

Training:

•Python for Data Science and AI Masterclass

•PMP – Project Management, SAP (BW) Business Data Warehouse

•SAFe Agile Product Owner (POPM), Serena Dimensions Requirements Management Tool

•Informatica PowerCenter, Oracle Business Intelligence Suite

•Adobe Experience Manager: Content Author, Ethics, Compliance and Security Awareness

•Business Analysis Webinars, Preventing Sexual Harassment for Employees

•Data Security, Privacy and Regulatory Compliance

Education / Certifications:

•BBA, Management Information Systems, Lamar University, Beaumont, TX, USA, May 2005

•Certified Adobe Experience Manager: Content Author - FGL Sports, Calgary, AB, 2014

•Certified SAFe 4 Product Owner/Product Manager - 2021

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