Strategic Planning Marketing Campaigns

ANDREAS BERNHARD

www.linkedin.com/in/bernhard-andreas 505-***-**** ad5xq7@r.postjobfree.com Professional Summary

Seasoned Sales Professional with extensive experience in employee management, strategic planning, identifying competitors, managing client pipelines, reviewing KPI's, creating marketing campaigns, and promoting company products. Substantial experience in hiring/training team members, providing recommendations that drive business decisions, monitoring prices, managing key accounts, setting team priorities, and forecasting market trends. Continually exceeds expectations by building strong relationships and works well with people at all levels of the organization including stakeholders, staff, and clients. Skills

• Key Account & Relationship Management

• Strategic Planning & Price Monitoring

• Recruiting, Interviewing, & Hiring Associates

• Analyzing Sales Data & Creating Marketing Campaigns

• Employee & Performance Management

• Reviewing KPIs & Forecasting Market Trends

• Managing Client Pipelines & Overcoming Objections

• Providing Recommendations that Drive Decisions

• Building Accounts & Promoting Company Products

• Increasing Results & Identifying Competitors

• Setting Priorities & Assigning Team Tasks

• Proficient in Microsoft Office Suite

Professional Experience

Personal Banker 04/2022 to Current

PNC Bank – Albuquerque, NM

• Managing sales/service activities for various locations and proactively seeking new customers through prospecting.

• Conducting financial analysis of clients' current financial position to identify investment objectives/cross-sell products.

• Strategically generating new business by effectively interacting and negotiating with new and existing customers.

• Administering bank operations, achieving goals, and training employees on branch operations and sales strategies.

• Efficiently preparing month-end reports for executives and helping to identify and resolve any problems that occur.

• Supporting customers with banking needs and complex service transactions, putting needs at the center of transactions.

• Exceeding goals and expectations, conducting skills assessments, performance management, and employee coaching. Sales Professional – Corley's Lincoln & Volvo 03/2022 to 04/2022 Key Account Manager, International Sales 01/2020 to 12/2021 Category Manager, Mobile Phone & Smart Home International Sales Hama GmbH & Co. KG – Monheim, Germany

• Efficiently co-managed Smart Home product line rollouts in Europe/UAE and lowered product return quotas by 4%.

• Used consumer and marketplace data/trends to support developing a deeper understanding of customer demographics.

• Collected data to learn more about consumer behavior and kept accurate records pertaining to inventory/account notes.

• Partnered with business officials to develop initiatives to appropriately drive customer growth and increase sales metrics.

• Maintained updated knowledge of company products, identified industry trends, and acted as a client advocate.

• Improved customer satisfaction through expert resolution of conflict, issues, and concerns to increase rapport and sales. Senior Category Manager, National Sales 01/2015 to 12/2020 Hama GmbH & Co. KG – Germany

• Successfully negotiated sole-supplier status for Brown Goods accessories with Europe's largest electronic retail chain.

• Optimized portfolio from 18,000 products to12,000 and simultaneously increased sales volume/revenue by over 5%.

• Conducted research efforts to identify new marketing strategies, business opportunities, and competitor's performance.

• Identified new opportunities within the region to cultivate new leads, resulting in an increase in new customer metrics.

• Leveraged customer and marketplace data to support defining short-term and long-term innovation strategies and tasks.

• Identified innovation and renovation opportunities and lead initiatives in support of the brand's customer proposition.

• Used consumer and marketplace data/trends to support developing a deeper understanding of customer demographics.

• Nurtured, built, and cultivated various business to business partnerships to generate new opportunities for the company. Account Manager / Category Manager Electronic Retail Stores - Hama GmbH & Co. KG 07/2010 to 12/2014 District Manager, Rhineland-Palatine/Saarland - Hama GmbH & Co. KG 06/2009 to 06/2010 Product Manager Marketing & Sales, TV, Home Theatre, Audio Accessories - Hama GmbH & Co. KG 08/2008 to 05/2009 Deputy Managing Director / Director of Sales 01/2000 to 07/2008 Media Markt Pirmasens – Pirmasens, Germany

• Increased revenue by 15% in assigned territory by implemented strategic sales strategies and improvement measures.

• Managed the opening of 5 new store locations, 3 international and 2 national, including employee training operations.

• Ensured visual guidelines were consistent across all touchpoints and worked with designers to optimize all goals.

• Lowered personnel costs through resource/process optimization by developing cross-departmental training programs.

• Collaborated with senior management on monthly/quarterly and annual objectives to ensure quotas were achieved.

• Strategically organized team member schedules, managed the entire supply chain, and negotiated vendor contracts.

• Successfully increased sales volume/revenue year over year and strategically met sales quotas and financial goals. Project Manager, Media Markt International Expansion - Netherlands, Poland 1998 to 1999 Department Manager – Computer, Mobile Phone, Brown Goods 05/1997 to 12/1999 Military Service, Radar & Radio Technician – 8 years in the German Air Force 01/1988 to 12/1995 Education

Management School, Media Markt – Degree in Business Management 1998 to 2000 Siemens-Nixdorf, Apprenticeship, Application Developer Networks – 01/1996 to 04/1997 CDI, Apprenticeship, Software Developer – 1992

Bosch, Apprenticeship, Automotive Electrician – 08/1982 to 07/1985 Certifications

• Leadership Certificate

• Team Management

• Employee Management

• Performance Management

• Change Management

• Forecast / Budget Techniques

• Vendor Negotiations

• Auditor – Retail Industries (Final-

• education-exam)

Community Involvement

• Assistant Golf Coach – 2 years

• Licensed Soccer Coach – 6 years

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