Social Media Graphic Designer

Mattie Carnes

Linkedin.com/in/mattie-carnes 720-***-**** ad5xif@r.postjobfree.com mattiecdesign.com Accomplished Art Director, Senior Graphic Designer, and Project Manager with extensive years of success in marketing, branding, and project leadership across diverse industries in B2B and B2C.

• Graphic Design Best Practices

• Art Direction & Project Management

• Business Process Improvement

• User Interface Design

• Website Design & Maintenance

• Marketing Campaigns & Strategy

• Team Development & Leadership

• Client Engagement Management

• Social Media Management, SEO

Optimization, & A/B testing

• Photo-shoot Planning & Production

• Collaboration & Cross-Functional Projects

• Location & In-Studio Art Direction

• Creative Strategy & Execution

• Typography & Layout Design

• Identity Packages/ Branding &

Creative Standards

• Trade Show Booth and Collateral Design

Areas of Expertise

Senior Graphic Design Manager

Headwater Companies – Denver, CO

Pioneered and directed the initiative in creating and shaping the fresh aesthetic and identity for the company rebrand, encompassing the creation of a brand book, social media assets, trade-show booths and collateral,and print and digital communication. Supervised the establishment and implementation of innovative brand standards for Headwater Companies and its nine subsidiaries.

• Revamped file-saving structure, enhancing organization and accessibility while successfully migrating operations to an advanced cloud-based server.

• Improved productivity by 80% and accelerated project completion by introducing and executing an optimized design project management system.

• Directed and mentored the creative team, ensuring efficient scheduling, strategic planning, and effective art direction for various design initiatives, while maintaining brand consistency and helping designers improve their skills.

• Oversaw all creative projects from initial meetings with sales and marketing teams, through scheduling and reviewing, to final completion.

• Conducted A/B testing of paid digital ads and email campaigns to determine audience preferences, guiding design and content improvements to attract a larger audience and increase customer conversion. Freelance Art Director

REMAX, VOCO Creative and BravoEcho Boutique – Denver, CO Oversaw and directed the complete process of product photo-shoots at Voco Creative, including scheduling, planning, art direction, and image retouching using Photoshop and Lightroom. Collaborated with renowned clients like Noosa, Wickles Pickles, Little Moon Essentials, Rao’s, and Michelangelo’s Frozen Meals. Orchestrated the planning and delivery of social media and digital content while ensuring strict adherence to client brand guidelines. Led the redesign of RE/MAX collateral to meet updated brand standards. Provided graphic design services to notable clients such as Winter Park Resorts, Ford, and Clarios while at BravoEcho.

• Boosted and enhanced brand recognition by crafting and planning digitial ads and social media content.

• Revamped Winter Park Resort’s brand standards toolkit and developed in-house presentation for Ford Motors.

• Conceptualized and executed a digital campaign for the Clarios car battery launch by creating impactful web banners, digital ads, and digital billboards.

• Revitalized marketing and internal collateral to align with Remax’s new brand standards ensuring all assets followed new standards and were cohesive.

Senior Graphic Designer

RS&H Engineering – Denver, CO

Ensured adherence to brand standards across proposal, presentation, and master plan designs for both current and potential clients. Initiated branding efforts for external clients, creating logos, brochures, and diverse marketing materials, as well as overseeing presentations for sub-brand programs. Fostered and sustained strong relationships with various stakeholders, including engineering and marketing teams. Career Experience

2023 to 2024

2022 to 2023

2020 to 2022

• Established a unified file-saving structure for the design team, enhancing collaboration and ensuring alignment among team members.

• Developed and presented distinctive info-graphics and icons to effectively communicate targeted information and enhance design aesthetics in layouts.

• Played a key role in ensuring project success and proactively shaped design guidelines for new products in alignment with the overall strategy.

Senior Graphic Designer/Art Director

Atkins Nutritionals – Denver, CO

Championed the implementation of brand standards across a wide spectrum of creative assets and promotional materials. Orchestrated the conceptualization and design of advertisements, web banners, in-store signage, displays, and trade show booths. Collaborated closely with the marketing team to guarantee meticulous adherence to established brand guidelines across all collateral. Pioneered the establishment and rollout of an streamlined design-to-product process, optimizing collaboration between the creative, marketing, and sales departments.

• Reduced costs by 85% through in-house production by executing and art directing a product photo-shoot and retouching images in-house with Photoshop.

• Enhanced workflows to ensure all outgoing materials from Atkins received legal/regulatory approval before printing.

• Improved design team access by efficiently managing the file organization for current and past projects across digital and print platforms.

• Conceptualized and executed a production-ready 20’x20’ trade show booth within a three-week time-frame.

• Produced and directed a photo-shoot for the launch of several new products. Graphic Designer

The Coleman Company – Golden, CO

Led the production cycle of photo-shoots and strategically employed the resulting images across digital and print platforms such as ads, social media, websites, and catalogs. Crafted engaging banners and sales collateral for trade shows, consistently supporting sales teams. Created and curated annual product catalogs for US and Canadian sales teams. Provided art direction and managed new product photo-shoots, guaranteeing successful completion of annual sessions.

• Conceptualized, designed, and delivered creative projects and collateral of six recognizable brands with over 20 product categories.

• Delivered impeccable design support and key insights while serving as a member of the Coleman Re-Brand Project team.

• Created engaging print and web materials in collaboration with the marketing and product teams, including advertisements and email blasts.

• Developed and instituted new brand standards across all company design projects by liaising with creative team.

• Strategically coordinated and executed photo-shoots for National Parks and Own the Weekend marketing initiatives. 2017 to 2020

2013 to 2017

Additional Experience

Art Director – National Jewish Health, Denver, CO Graphic Designer – Lodo’s Bar and Grill, Denver, CO Awards and Honors

HOW In-House Design Awards Merit Winner, 2016 Successful Coleman Re-Brand Project Education

Bachelor of Fine Arts in Graphic Design and Printmaking - 2009 Colorado State University Web Design/Communications Diploma - 2013 The Art Institute of Colorado InDesign Photoshop Illustrator Lightroom After Effects WordPress Square Space Wix Shopify MailChimp Microsoft Office Suite Figma Creatopy Asana Monday.com InVision Skills

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