MH
MICHAEL HOFFMAN
mhoff**@gmail.com 618-***-**** Godfrey, IL 62035
Accomplished User Experience Architect with more than 25 years experience specializing in creating exceptional digital experiences that seamlessly align human desires with business goals. Adept at crafting and refining diverse application interactions for optimal performance and successful outcomes. Strategic Direction
Solution Discovery
User Research and Collaboration
User Experience Testing
UX Design
Wireframing and Prototype Design
Information Architecture
Usability and Accessibility
Team Building and Development
Process Improvement
Strategy Implementation
WCAG Complience
Figma, Sketch, Abobe Creative Suite
Agile, SaFe, JIRA, Trello
Centene Corporation St Louis, MO
Senior Architect - User Experience
05/2014 - 10/2023
Drove the digital experience and visual direction for Centene's Web and mobile based applications and other touch points within the end user's journey. Assisted with managing Centene's digital portfolio to ensure funding was directed to valued end-user solutions
Created customer journey maps, wireframes, and prototypes to illustrate user flow through the product or service.
Analyzed qualitative and quantitative data from surveys, interviews, focus groups, analytics tools, usability studies to determine user experience improvements.
Assisted in developing strategies for improving the overall customer experience across multiple channels.
Developed and documented style guidelines for website content. Conferred with management and development teams to prioritize needs, resolve conflicts and develop solutions.
Centene Corporation St Louis, MO
Director - Interactive & Creative Services
03/2006 - 05/2014
Managed designing and developing websites, social media accounts, and other digital platforms. Supervised development of individually branded health plan websites using best practices for usability, accessibility, compliance, and design standards. Supervised creation of print marketing materials and collateral.
Collaborated with internal stakeholders to define project objectives and timelines.
Managed a team of designers, copy writers and account representatives. Presented creative proposals at executive meetings for approval or revisions.
Lead brainstorming sessions to generate ideas for upcoming marketing initiatives.
Summary
Skills
Experience
Collaborated with internal teams such as IT, member engagement and provider relations teams to develop integrated solutions for digital marketing efforts.
Allsup Inc. Belleville, IL
Creative Director
01/1996 - 03/2006
Designed and maintained public and secure websites. Supervised creation of print materials for services and marketing campaigns. Developed and implemented innovative strategies to increase brand awareness. Created original concepts, art direction, and designs for multimedia projects. Evaluated new technologies and techniques to improve workflow efficiency. Reviewed work from junior designers for accuracy and adherence to brand guidelines.
Met with department heads to translate goals from concept to completion. Southern Illinois University Carbondale Carbondale, IL Bachelor of Science in Communications
05/1987
Education and Training