Marketing and HR Software Social Media Project Management

Blake Cole, MBA

Dallas, TX ***** 972-***-**** ad5wyd@r.postjobfree.com LinkedIn

PROFESSIONAL SUMMARY

Agile, influential, and analytical leader with a track record of delivering exceptional results and driving operational excellence across multiple industries. 10+ years of experience in formulating and executing strategies that enhance efficiency, reduce costs, and improve overall business performance. Proficient in leading cross-functional teams, streamlining processes, and implementing innovative solutions to overcome complex operational challenges and achieve sustainable growth.

Areas of Expertise

Project Management Strategic Planning Training & Development Application Testing Implementations Compliance Continuous Improvement Cross-functional Collaborations Risk Management Quality Assurance SaaS Technical Coordination

EMPLOYMENT HISTORY

City of Dallas via Cornerstone Recruiting Dallas, TX 2023 – Present

Asset Manager

●Leads the monitoring of new housing construction projects from inception to completion, ensuring strict compliance with contractors, federal laws, inspection requirements, and labor standards

●Coordinates closely with the City Attorney's office to address and redirect projects lacking compliance, demonstrating decisive leadership by setting clear deadlines for achieving compliance and to facilitate processes

●Collaborates cross-functionally with various departments, including federal funding programs, legal affairs, and the City Attorney's office, to orchestrate seamless compliance processes

●Remains current on city and federal funding sources, while strategically managing schedules for monitoring, training, and communication essential for achieving compliance

●Organizes and conducts ongoing training sessions and development presentations for current and prospective developers

●Ensures alignment with compliance requirements to maintain good standing with local and federal funding entities

Greatfull Growth Dallas, TX 2023 – Present

Contract Consultant

●Delivers consultation services to a performance-based management consulting firm catering to diverse clients from publishing to healthcare industries

●Partners closely with key stakeholders to analyze project performance and deliver recommendations based on best practices; Implements recommended solutions including project management, change management, and training

●Contributes expertise to large-scale enterprise software implementation projects, ensuring smooth integration and optimal functionality; Provides support in administration, accounting, billing procedures, and project oversight

●Manages vendor relationships by overseeing procurement processes and ensuring efficient vendor management practices

Elliptical Infinity, LLC Dallas, TX 2018 – Present

Manager, Social Media (Contract)

●Spearheads and influences the strategic direction of social media initiatives to increase brand engagement and build a strong online community within the interior design vertical market

●Oversees content creation, publishing, and community management to achieve consistent content quality

●Effectively communicates and collaborates with clients and PR agencies to align marketing strategies with business objectives and ensure consistent messaging and branding across various platforms

●Cultivates strategic partnerships and leverages emerging platforms to expand the brand's digital footprint, promote new products and lines, and drive new business

●Institutes analytics and reporting practices to track key performance indicators, enable data-driven decision-making, and continually refine social media campaigns for optimal impact and ROI

Paycom Grapevine, TX 2022 – 2023

Software Implementation Specialist

●Managed a diverse client portfolio by overseeing relationships with small and large clients that collectively contributed to an annualized revenue of $2.5M

●Improved the daily software experience for clients by conducting best practice Zoom calls, providing effective training sessions, and offering additional add-on sales to streamline their individual work experiences

●Implemented innovative solutions to address client challenges and improve their overall experience, leading to increased satisfaction and long-term partnership

●Facilitated payroll processing, various tax filings, and year-end filings to ensure data accuracy; Implemented and monitored business controls to safeguard client information and enhance their bottom line

●Orchestrated internal best practices meetings to equip team members with industry insights, address geographical client challenges, and ensure alignment with client profiles, business rules, and organizational standards

●Provided strategic thought leadership to C-Suite client leaders by offering valuable insights and recommendations to drive informed decision-making and enhance their business strategies

City Vet Dallas,TX 2007 – 2022

Assistant Manager, Practice Operations 2019 – 2022

●Continuously monitored payroll levels, profit margins, sales figures, and P&L statements to ensure financial health and operational excellence

●Implemented best practices for administrative efficiency, staff satisfaction, and delivering exceptional client service, resulting in improved overall practice performance and fostering a culture of exceptional patient care

●Partnered with Practice Management to create and maintain weekly scheduling that optimized human capital resource allocation while effectively managing payroll costs

●Streamlined client and patient appointment scheduling, treatments, and surgeries to ensure efficient daily operations

●Led the effort to revamp the practice's retail space by expanding product categories, introducing new food options, and updating fixtures to enhance the overall client experience

●Nurtured and sustained vendor and supplier relationships to guarantee a consistent and ample inventory of non-prescription retail products and supplies at highly competitive prices

●Oversaw and coordinated the inventory count process by ensuring the accuracy of cycle counts to achieve precise financial reporting and drive financial transparency within the organization

●Managed revenue collection processes by assuming lead responsibilities for Accounts Receivable within the profit center; Achieved a significant milestone by recovering over 50% ($60K) of outstanding balances within 2 quarters

Manager, Operations 2007 – 2019

●Continuously assessed and adjusted stock inventory levels in alignment with weekly sales data to meet customer demand and maintain optimal product availability

●Implemented strategies to scale the business to facilitate increased retail expansion for improved operational efficiency; Successfully liquidated $500K worth of merchandise through strategic relationships in a span of 2 weeks

●Collaborated with product representatives and distributor associates to refine product offerings and drive sustainable sales growth by leveraging their insights to enhance inventory and meet evolving market demands

●Skillfully negotiated purchasing agreements and forged strong partnerships with sales representatives, contributing to improved profit margins and bolstering financial bottom line

●Conducted regular weekly and quarterly inventory counts to pinpoint trends in goods sold and improve the precision of financial reporting to guide business strategies

Dermacare Dallas, TX 2006 – 2007

Marketing & Media Consultant

●Oversaw the planning and management of all marketing and media collateral for distribution including local print, direct mail, and direct city magazine campaigns to ensure effective targeting

●Maintained transparency with stakeholders by providing status updates related to projects and associated cost structures

●Developed quarterly and annual marketing vehicle cost and ROI reports for corporate stakeholders; Gleans insights to assess the performance of various marketing channels for translation into tactical and strategic plans

Avvantica Consulting Dallas, TX 2006

Consultant

●Drove the successful conversion of information systems and spearheaded a re-design and implementation of the workflow distribution processes to ensure the delivery of a more agile and responsive system that supports evolving business needs

●Ensured data integrity was maintained throughout the information system conversion process by implementing validation and verification protocols

●Designed, delivered, and implemented training programs for 1400+ end users and 35 client subsidiary sites tailored to the support system conversion and facilitated a smooth transition, while effectively managing change across the organization

●Partnered with project managers to test various information system elements and enhancements with the software vendor to ensure quality assurance prior to release

Sonus Dallas, TX 2004 – 2006

Account Planner

●Managed a team of 6 professionals and budgets of up to $250K to ensure effective resource allocation and improve operational synergy to execute key projects

●Conducted market research to evaluate current market awareness and devised data-driven strategies for enhancement

●Executed a multifaceted approach for the hospital system RFQ planning process; Employed strategies to enhance the competitive positioning and led the name change and identity planning to ensure a cohesive brand presence

●Successfully integrated a new franchise group into the regional market area by initiating a creative concept process, managing regional, city, and local broadcast media campaigns, and developing business plans for new accounts

EDUCATION

Oklahoma State University

Master of Business Administration: Marketing Strategy

Bachelor of Science: Business Administration

TECHNICAL SKILLS

Microsoft Office Suite, Google Suite, Indeed, Exponent HR, EZYVet, Canva, Adobe, Municipal Archives, Multipal Medical Software, Procurement Planning, Social Media, Accounting Software, Payroll Software (Paycom, ADP)

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