Social Media Human Resources

Deniz Akcelik

Digital Marketer, Toronto, ON M*P *Z1 I 437-***-**** I ad5wx9@r.postjobfree.com

PROFESSIONAL SUMMARY

Eager to leverage my expertise to foster business growth and collaborative success. Voluntary supporter as a digital marketer for the nonprofit BTF Bridge to Turkiye Fund EXPERIENCES

Manager - Istanbul Cafe, Toronto

03/2022 – 02/2024

• Led a 6-person team, fostering teamwork and collaboration –

• Managed all human resources (HR) activities

• Oversaw up to 80 000$ in monthly cash flow

• Led brand visibility through social media and website management and collaborating with digital agency

Marketing Specialist - QBN eFinans, QNB FinansBank, Istanbul 09/2015 – 06/2020

QNB eFinans is a fintech startup company with 20000 amount clients founded by QNB Finansbank, providing an e-commerce accounting and financial services system.

• Managed up to 35 000$ monthly budget for advertising campaigns and marketing strategies.

• Brand expansion via social media, website and social media account managment with +1000 followers

• Content marketing, events/conferences, and monthly sectoral digital newsletters

• Utilizing SEO optimization and A/B testing; increased email open rates by 25% and drove a 20% growth in lead generation

• Led marketing automation projects in collaboration with the IT department,and digital marketing agencies and briefed print agencies

• Directed end-to-end execution of B2B e-commerce email marketing campaigns; leveraged analytics to optimize campaign performance, resulting in a 30% increase in click-through rates and a 15% boost in conversion rates Copywriter - Star Newspaper, Istanbul

01/2014 – 07/20150

Over a year of journalistic experience at one of the biggest media companies in Turkey.

• News creation, writing and researching.

• News bulletin and news files were prepared.

PROJECTS

• Website ChatBot AI Project: Piloted Website ChatBot AI initiative, gathering and analyzing data to tailor responses; developed and tested diverse conversation paths, resulting in a 30% increase in lead generation and customer satisfaction

• Whatsapp and Facebook Chatbot AI Project: analyzing customer data to craft tailored responses; optimized alternative conversation scenarios, boosting customer engagement by 40% and conversion rates by 25%

• Portal Chatbot AI Project: Managed call center team training program to use Chatbot screen to support clients with technical issues

• CallCenter IVR Project: Created a useful easy menu for over 2000 technical inbound capacity, interactive voice response

• Website Design Project: Created relevant, fresh content and updated, and executed

• Campaign Management: Managed many campaign projects about new products and seasons to gain new clients by following regulations and marketplace updates EDUCATION

• Greystone College, Toronto —Diploma in Business Communication 01/2022 – 11/2023

• Marmara University, Istanbul — Master’s Degree in Marketing 09/2017 – 06/2018

• Aydın University, Istanbul — Bachelor’s Degree in Journalism 09/2013 - 06/2016

• Istanbul University, Istanbul — Bachelor’s Degree in Radio & Television Technology 09/2011 – 06/2013

SKILLS

• Microsoft Excel, Word, PPT, Office 365

• Adobe Photoshop, Canva

• HTML, XML (website and social

media management)

• SEO, SEM, Google Ads

• Salesforce and CRM systems

(Marketing analysis)

• Euromesse, Survermonkey,

Hubspot

• Project management, AI and AB

testing

CERTIFICATES

• Information Technology Infrastructure Library (ITIL) - at QNB Finansbank In-house - 2019

• Social Media and Internet Journalism - at Istanbul Aydın University - 2015

• Journalism Workshop at Istanbul Aydın University - 2014 LANGUAGES

• Turkish - Native Proficiency English - Full Professional Proficiency

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