Social Media Digital Marketing

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Tarig Mansour

Doha, Qatar • +974-********

ad5wc2@r.postjobfree.com • linkedin.com/in/tarig-mansour Marketing Professional

Dedicated and innovative marketing professional with extensive experience developing and executing strategic marketing plans and campaigns while establishing new growth opportunities, improving brand awareness, and increasing revenue. Proficient in Google Ads, Google Analytics, Google Search Console, Google Optimize, Yoast SEO, WordPress, SAP Marketing Cloud, Microsoft Teams and projects, SharePoint, WordPress, Shopify, and MailChimp, HubSpot, Canva, HotJar. Demonstrated success in Marketing, Strategic Planning and Execution, Customer Experience & Campaign management, Brand Management, Marketing Research, Web/Mobile Development, Social Media Marketing, Content Marketing and Video Production, Influencer Programs, Analytics and Performance, Events Program Management, Stakeholder Management, and Media Coverage.

— Areas of Expertise —

Marketing

Strategic Planning and Execution

Branding

Campaign Management

Marketing Research

Digital

Community Management (Web & SM)

Content Creation, UI & CX

Online Advertising

Analytics and Performance

PR & Communications

Events Programs Management

Online & Offline Media

Stakeholder Engagement

Media Coverage/Monitoring

— Career Accomplishments —

Spearheaded the successful integration of Cleaver Tab, optimizing digital ecosystem and streamlining processes within Aura Group and Assets Group. Played a key role in achieving a 15% increase in customer engagement through targeted SMS and Email campaigns, Led strategic and data-driven approach to marketing initiatives for Al Maha app. Developed customized media solutions across programmatic and social media platforms, to grow Haweya & Dar Al Sharq subsidiarie's portfolio to drive successful digital media/marketing campaigns, build strong relationships. Established the Marketing department at Start-up Hub where I helped incubated startups\entrepreneurs by providing a complete set of services and tools to get their new businesses up and running. Established the Digital function at one of Oman’s leading FMCG group of companies, in order to support multiple brands and businesses unite at the group. Led digital marketing activities for a diverse portfolio of brands including (FMCG, F&B, Retail & Real Estate) Enhanced business growth by implementing strategic initiatives & innovations to meet brand objectives. Grew brand awareness for Delicio in major markets such as KSA, UAE, Qatar, Oman, Kuwait, Bahrain, and Jordan. Work Experience

Power International Holding- PIH Group IT Department Doha, Qatar CX Analyst 09/2023 – Present

In my capacity as a Customer Experience Analyst, I played a pivotal role in the Digital Initiative Department, driving the development and promotion of various digital products within our portfolio. My focus spanned internal promotions to sister companies' clients and external marketing to corporations and entities. Key responsibilities included crafting and executing product promotion strategies, managing of Al Maha App admin portal for executing proportions, events and push notifications campaigns, optimal user experiences, executing targeted SMS and Email campaigns on SAP Marketing Cloud, Tarig Mohamed Page 2

facilitating Sales Force migration to SAP for Mall of Qatar, overseeing digital marketing campaign resources, and acting as a (SPOC) for resourcing software and platforms.

Key Accomplishments:

Formulated and executed product promotion strategies, contributing to increased brand visibility and revenue streams for digital apps and software, such as Power FM, Power Pulse, Elegancia Healthcare.

Elevated the Al Maha App user experience by implementing updates and improvements based on feedback and data analysis, resulting in enhanced customer satisfaction.

Executed targeted SMS and Email campaigns, analyzing metrics to refine strategies for optimal customer engagement for different internal clients such as Aura Group, Assets Group and Elegancia Healthcare.

Led the Sales Force migration to SAP, ensuring a seamless transition and system integration for Mall of Qatar.

Efficiently managed digital marketing campaign resources, overseeing planning, execution, and analysis for effective marketing strategies for Al Maha App and the Booking web Portal.

Acted as a(SPOC) for resourcing various software and platforms, facilitating the integration of Cleaver Tab, Aqlut, and Open Loyalty into our digital ecosystem to be utilized by Aura Group to enhance customer engagement and Loyalty.

Fostered collaboration and partnerships across teams, enhancing overall efficiency and productivity in the Digital Initiative Department.

Plaza Hollandi Doha, Qatar

Digital Marketing Manager 05/2023 – 9/2023

Led digital transformation at Plaza Hollandi, orchestrating impactful campaigns and initiatives. Spearheaded the development of E-commerce portals in Qatar and Dubai, elevating the brand's online presence. Crafted and executed lead magnet and email marketing strategies, driving engagement. Key Accomplishments:

Pioneered the development of Plaza Hollandi's E-commerce portals in Qatar and Dubai, driving significant growth in online sales.

Crafted and executed highly successful lead magnet, paid ads, email marketing campaigns, resulting in increased customer engagement and brand loyalty.

Innovated a cost-effective, in-house system for photography and videography, elevating content quality and visual appeal.

Led and managed a dynamic team of digital content specialists and photography/videography experts, fostering collaboration and achieving collective success.

Orchestrated strategic planning and seamless execution of digital campaigns and initiatives, leaving a lasting impact on Plaza Hollandi's digital landscape.

Dar Alsharq Group, Haweyah Media Marketing Agency. Doha, Qatar Digital Media and Advertising Manager 11/2021 – 04/2022 Key Accomplishments:

As an expert in digital Media/Marketing strategies, I am proud to have developed customized media solutions across programmatic and social media platforms. I ensured that each solution was tailored to their unique needs and objectives.

I actively sought out new partnerships and monitored market opportunities to grow Haweya & Dar Al Sharq subsidiarie's portfolio. This included pitching to potential clients and staying up-to-date on industry trends and advancements.

I also developed campaign-management tools such as creative briefs, proposal templates, and innovative mockups. These tools helped to streamline the campaign development process and ensured that each project was executed efficiently and effectively.

Incubate Qatar

Head of Marketing & Communication 06/2021 – 11/2021 Key Accomplishments:

Developed multi-channel marketing plans and campaigns for "Incubate Qatar" and other clients' incubatees.

Led the market launch of five Qatari startups by identifying opportunities, researching new products, collaborating with teams, and creating effective campaigns.

Enhanced product understanding and increased sales through expertise in writing catalogs, company profiles, and brochures.

Conducted customer/market research and demographic profiling to capitalize on unmet Qatari market needs.

Produced a media kit for the launch of "Incubate Qatar," showcasing key marketing analytics and demographics for presentations.

Demonstrated strength in cost-effective marketing management and vendor negotiations, consistently staying under budget by an average of 15-25%.

Badr Investment Group Muscat, Oman

Group Digital Marketing & Communication Manager 11/2018 – 3/2020 Managed Delicio brand's digital presence and led marketing for Badr Investment's real estate, F&B, retail, and FMCG sectors. Oversaw digital asset development, agency selection, and day-to-day management, focusing on brand enhancement, benefit communication, customer planning, acquisition, and journey design. Key Accomplishments:

Executed successful lead campaigns and acquisitions through diverse digital marketing channels.

Led the planning and integration of Zoho CRM for Ice Cream Mama and ATTF.

Developed and produced branded campaigns and creative artworks for various communication needs.

Launched three new websites: The Links Mall & Residential, Tiles & Terrazzo, and Ice Cream Mama.

Achieved over a 200% increase in web leads for development and residential projects.

Collaborated closely with Dominos' Pizza on marketing strategy implementation across social media and digital channels.

AATCO Food Industries Muscat, Oman

Digital Marketing Manager – Delicio 5/2015 –11/2018 Planned and implemented annual digital brand marketing plans. Served as Product Manager for Android and iOS mobile app. Spearheaded successful digital campaigns through web, mobile, e-mail, and social media as well as display advertising. Built and maintained strong business relationships with various digital agencies. Key Accomplishments:

Established online community of 500K+ users across multiple social media networks including Facebook, Instagram, YouTube, and Twitter. Drove the development of www.delicioworld.om website, consisting of 12,000 visitors per month.

Lead strategic initiatives to achieve brand objectives and improve brand benefit awareness through digital media, resulting in a minimum of 22% YOY.

Successfully promoted Delico’s presence in major consumer food festivals including Taste of Dubai, Taste of Abu Dhabi, and Taste of Kuwait while reaching 15,000+ people per event.

Conceived and directed a highly efficient system for production of high-quality video content and publication. Tarig Mohamed Page 4

Eyecomms Enterprise Muscat, Oman

Digital Marketing Executive 3/2014 – 3/2015

Monitored conversion rates, enhanced websites, and executed digital marketing campaigns using paid search, SEO, and PPC. Managed social media strategies for all clients and handled digital marketing planning and budget control. Key Accomplishments:

Enhanced brand awareness by executing strategies, increased website visits by managing digital campaigns for Oman Oil Marketing Company (OOMCO).

Ensured company/client remained at the forefront of developments by monitoring new technologies and evaluating customer research, market conditions, and competitor data. Hala FM Radio Station Khartoum, Sudan

Online Marketing and Branding Executive 9/2013 – 2/2014 Developed social media profiles on Twitter and Facebook. Developed and executed marketing initiatives and activities for Hala FM Radio Station. These initiatives include campaigns (print, web, social media and broadcast), events, corporate responsibility programs and sponsorships.

Key Accomplishments:

Increased website traffic in a short time frame and gained 50,000+ Facebook followers.

Optimized campaigns by soliciting customer feedback and following up on responses. German Sudanese Industrial Complex for Stationary Packaging, Printing and Plastics Khartoum, Sudan Marketing Executive 11/2007 – 12/2009

Supported company’s marketing efforts through development of new product marketing opportunities. Key Accomplishments:

Played a key role in growth of client accounts by collaborating with Channel and Direct Sales Managers to generate new client business development opportunities.

Education & Credentials

Bachelor of Business Administration (Hons) in Marketing with Multimedia Multimedia University – Malaysia - 2013

Higher Diploma of Information Technology

University of Science Technology – Sudan - 2006

Professional Development/Certifications

Google Ads Display Advanced Google Analytics Ads Display Incom Marketing Certificate HubSpot Content Marketing Certification

Sample of Digital Portfolio

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