Social Media Digital Marketing

Kylie Eng

SOCIAL MEDIA MANAGER STORYTELLER PROJECT MANAGER

727-***-**** ad5w3i@r.postjobfree.com Orlando, Florida Linkedin.com/Kylie-eng

PROFILE SUMMARY

With three and a half years of experience in Digital Marketing, I thrive on developing and executing successful content creation strategies to craft compelling narratives. My passion lies in constantly coming up with new ways to impact the digital marketing realm.

SKILLS

PROFESSIONAL SKILLS Digital Marketing Data Analysis Copywriting Detail Orientated Team Leadership Strategic Planning Brand Partnership A/B Testing Project Management

TECHNICAL SKILLS Later.com Sprout Social Google Suite Airtable Adobe Express Canva MS Office HootSuite

WORK EXPERIENCE

Social Media Management & Digital Marketing Intern EDMIdentity 08/2023 - Present

●Responsible for creating authentic content that is personal but professional to the target audience, that not only tells a story but keeps the viewer engaged from start to finish.

●Direct and arrange brand partnerships including Freedom Rave Wear, IHeartRaves, and Soulstones to optimize engagement and advertising.

●Utilizing tools such as AirTable and Later.com to create a content schedule and strategy that lead to a 15% growth in social media shares.

●Responsible for all copywriting in captions and email newsletters, having to not only facilitate information but always accurately being the voice of the brand.

Digital Project Manager Primal Productions Management 08/2022 - 11/2023

●Directed and managed a team of 10 content creators, fostering a collaborative workspace driven by common goals.

●Played a pivotal role in developing digital marketing campaigns, effectively increasing followers by 1,300+ by driving brand awareness.

●Consistently drafting a monthly content calendar on Later.com with campaigns laid out, which artists we had on deck, and what posts needed to be pushed.

●Ran A/B testing for various campaigns to create an idea of what type of content the brand should be focusing on, by pulling data from the period of time the ads were live.

Social Media Manager Collective Festival Management 01/2021 - Present

●Responsible for pulling and analyzing data from platforms such as Instagram and TikTok to gain better insight on what audience we are hitting and what content we need to be gravitating towards to reach a wider audience.

●Working directly with executives to accurately represent who the brand is, by generating content that directly reflects that, resulting in growth of followers by over 10,000.

●Maintained a strong social media and brand presence across platforms such as Facebook, Twitter, and Instagram by posting engaging content and responding to feedback in an informative manner.

●Using tools such as Sprout Social and Adobe Express to plan, create, and execute social media campaigns with results of 18% increase of engagement and shares.

EDUCATION

B.S. Hospitality Management University of Central Florida Grad. 2024

B.A. Creative Writing University of Central Florida Grad. 2024

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