Social Media Brand Strategy

NICOLE BARTUCH

New York, NY 713-***-**** ad5vw2@r.postjobfree.com linkedin.com/in/nicolealexabartuch/ EDUCATION

FORDHAM UNIVERSITY, GABELLI SCHOOL OF BUSINESS New York, NY MS, Marketing Intelligence GPA 3.8 2021-2022

• Relevant Coursework: Data-Driven Marketing, Marketing Analytics, Marketing Technology and Innovation, Consumer Insights

BOSTON UNIVERSITY, COLLEGE OF COMMUNICATION Boston, MA BS, Communication with a concentration in Advertising 2017-2021

• Minor: Business Administration

EXPERIENCE

H4B CHELSEA, HAVAS HEALTH AND YOU New York, NY

Strategic Brand Planner February 2023- February 2024

• Developed brand strategy for a launch brand, including campaign development, data messaging, activation programs, and global brand planning

• Conducted social listening audits to mine insights and give actionable recommendations

• Assisted in developing creative briefings for multiple brands

• Led brainstorming workshops to advance strategic concepts

• Worked on multiple new business pitches

• Collaborated with account executives, creative directors, and project managers to create effective strategy TAKE ME OUT New York, NY

Brand Manager Nov 2021- Jan 2022

• Managed brand deals for social media influencer by maintaining relationships with sponsors and bringing in new brand partnerships

• Sourced relevant content creators to pitch for new deals, and sourced brands for creators to work with

• Managed social media account, branding details, pricing and negotiations, and events HAVAS HEALTH AND YOU New York, NY

Intern June 2020-Aug 2020

• Learned from senior leadership at multiple agency branches to engage in discussions about creative and strategic aspects of steering a healthcare advertising agency

• Designed and developed agency concept for innovative healthcare advertising and presented final project to CEO PROJECTS

VEOZAH, H4B CHELSEA

• Worked on launching breakthrough, first-in-class women’s health pharmaceutical brand

• Involved in all areas of healthcare provider side of launch, including brand planning, targeted messaging strategy, brand activations, and awareness campaigns

• Developed strategy plan from before launch through years after launch, including planning to blunt future competitors and adjustments given post-launch market response

• Conducted many rounds of primary market research and used the findings to create a point of view to inform our client of relevant insights and address specific barriers

• Collaborated with consumer agencies to align on overall brand strategy SKILLS

• Strategic Planning

• Project Management

• Social Media: Social Listening, Content Creation, Copywriting, Analytics

• Brand Strategy

• Marketing Analytics

• Excel for Analyzing Marketing Campaigns and Evaluating Performance Data

• Data Visualization

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