Product Manager

Lifei Zhang

Los Angeles, CA 571-***-**** ad5v8c@r.postjobfree.com https://www.linkedin.com/in/lifei-zhang/ Project & Product Management Business Analytics Education

Master of Business Administration (MBA) Aug. 2022

Hult International Business School San Francisco, CA

• Specialization (Minor): Project Management

Master of Science - Business Analytics (MSBA) Jul. 2020 Hult International Business School San Francisco, CA

• Specialization (Minor): Marketing & Disruptive Innovation Bachelor of Management in Accounting (BA)

Nanjing University of Finance and Economics Nanjing, CHN Jun. 2013 University of California, Berkeley Berkeley, CA Jun. 2010 Relevant Experience

LY-USA TRAVEL, INC Los Angeles, CA Jul. 2023 – Present Product Manager

• Led end-to-end product delivery and optimization of the company's mobile app by driving product vision, strategies, and roadmaps aligned with critical business objectives.

• Strategized mobile app feature sets and release timelines based on a comprehensive analysis of target users, company goals, and market trends.

• Partnered with cross-functional teams to build 0 to 1 product at scale, crossing UI/UX design, engineering, and marketing to launch new capabilities, promote adoption, and exceed customer expectations.

• Applied strong technical knowledge across iOS, Android, and emerging technologies to set platform direction. The Blingy Technology & Entertainment, INC San Francisco, CA May. 2022 – Jun.2023 Product Manager

• Analyzed competitors, market trends, and usage metrics to inform roadmap prioritization and backlog refinement, delivering features.

• Defined and drove mobile product vision and strategy aligned with company goals, resulting in the app store rating improving from 3.5 to 4.5 stars.

• Led agile development of a top-grossing lifestyle app with over 50K MAU, managing the full product lifecycle from ideation to launch. reported product status and roadmaps to leadership to secure buy-in and alignment.

• Continuously optimize feature rollout, update strategy and backlogs based on user feedback, in corporate priorities to meet key performance metrics and quality standards, while adapting to a rapidly changing environment. Gap reason: Completing 2nd master’s from Sep. 2020 to Aug. 2022 IXL Center Cambridge, MA Jul. 2020 – Aug. 2020

Product Marketing Analyst

• Conducted in-depth market research and analysis to identify target customer segments, competitor landscapes, and industry trends; supported market expansion initiative by leveraging quantitative and qualitative analysis.

• Developed pricing models and strategies based on competitive analysis, pricing studies and financial modeling.

• Created go-to-market strategies including marketing plans, sales tools, promotional content, and campaigns to drive product launches.

Additional Experience

Tax Project Manager, District Tax Bureau of State Administration of Taxation Suzhou, CHN Nov. 2013 – Jun. 2019 Additional Information. Skills and Expertise

Languages: English (Fluent); Mandarin (Native)

Certifications: Project Management Professional (PMP)®; Certified ScrumMaster (CSM)®; Management Consulting Analyst (MCI); California Insurance License; Certified Inbound; Certificated Conversational Marketing; Dean’s List Technical skills: Jira, Confluence, Figma, PowerPoint, Word, Excel, Tableau, Python, R, SQL, Orange, SPSS Soft skills: Problem-Solving, Decision-making, Strategic Planning, Collaboration & Teamwork, Empathy, Adaptability, Time management, Organization Skills, Interpersonal Skills, Customer Loyalty, Value Generation, Innovation Consulting

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