Digital Marketing Social Media
Resume:
HANSIKA SAMARANAYAKE
Digital Marketing Manager
+1-929-***-**** ad5v3j@r.postjobfree.com Staten Island, NY 10302 PROFESSIONAL SUMMARY
Dynamic and results-driven Digital Marketing Manager with over 11+ years of experience in driving digital marketing strategies to achieve unprecedented success in revenue growth and brand visibility. Proven track record of transforming underperforming teams into industry leaders, leveraging expertise in market analysis, customer relationship management, and digital marketing channels.
SKILLS
Digital Marketing Strategy Market Analysis Customer Relationship Management Strategic Planning Social Media Marketing SEO/SEM Content Marketing Email Marketing Data Analysis Leadership Project Management Team Building
EXPERIENCE
GENERAL MANAGER MARKETING, Colombo
RAKITHA Music Productions (pvt) Ltd., October 2019-Present Orchestrated award-winning digital marketing campaigns resulting in 1M+ streams and $500,000 in additional sales revenue
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Successfully led a $500,000 virtual concert campaign, achieving a remarkable 75% increase in social media engagement
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• Implemented innovative cost-saving initiatives, boosting team morale and optimizing marketing budget allocation. BUSINESS DEVELOPMENT MANAGER, Colombo
Uniro Paints (Pvt) Ltd., March 2017-October 2019
• Drove a 60% growth in B2B sales through strategic digital marketing partnerships Secured a monumental $2.5 million contract with a leading automotive manufacturer through targeted online marketing efforts
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• Generated $3 million in additional annual sales revenue through cutting-edge digital marketing strategies. SALES AND MARKETING EXECUTIVE, Colombo
Hayleys Advantis Limited, July 2014-March 2017
Achieved a 40% growth in qualified sales leads, increasing from 500 to 700 leads, and a 25% increase in client acquisition through data-driven digital marketing campaigns
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Spearheaded a successful rebranding initiative, resulting in a 20% increase in brand recognition and a 15% growth in sales revenue, equating to an additional $500,000 in revenue.
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CUSTOMER SERVICE AND SALES EXECUTIVE, Colombo
HAP Telecommunication Services (Pvt) Ltd., January 2013-July 2014 Elevated customer satisfaction by 20% and surpassed sales targets by 30% through the implementation of effective digital customer service strategies
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• Executed a highly successful 25% upselling program, driving incremental sales revenue. EDUCATION
SOME COLLEGE (NO DEGREE) IN CREDENTIAL OF LEADERSHIP, IMPACT, AND MANAGEMENT, Cambridge, MA
Harvard Business School, Expected graduation November 2025 MBA IN BUSINESS ADMINISTRATION IN BUSINESS ADMINISTRATION, London BML College, January 2021
CERTIFICATIONS
Cert Prep: PMI Agile Certified Practitioner (PMI-ACP), 2022, Project Management Institute
• Content marketing, Digital Marketing and Frictionless selling, Inbound Marketing E-mail Marketing
Certification, 2024, Hubspot Academy
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• Google Ads certification, 2021, Google
LANGUAGES
English
Bilingual
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VOLUNTEER EXPERIENCE
VOLUNTEER, Colombo, Western
SOS Children's Village Sri Lanka, June 2018-January 2020 Coordinated global programs, forged strategic partnerships, shaped policies, and advocated for child rights, making a substantial positive global impact.
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AWARDS
Rookie of the Year Award Winner, 2020, Rakitha Music Productions (Pvt) Ltd., Received the "Rookie of the Year" award, showcasing exceptional performance and rapid success in the first year of sales. Demonstrated the ability to consistently exceed targets, adapt swiftly, and excel in a competitive environment.
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Sales Leadership Award Winner, 2018, Uniro Paints (Pvt) Ltd, Proud recipient of the "Sales Leadership Award" for outstanding leadership skills and contributions to the success of the sales team. Proven ability to guide teams to exceed targets, achieve sales goals, foster client relationships, and drive results. Commitment to leadership excellence in sales is reaffirmed through this recognition
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BML College London MBA in Business Administration 01/2021 *Batch top achiever* "Top-ranked MBA graduate, recognized for exceptional academic performance, leadership, and strategic prowess within their batch. Sets a standard of excellence, inspires peers, and embodies the qualities of future business leadership."
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https://www.linkedin.com/in/hansi-samaranayake-rakithamusic
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