Social Media Sales Development

JORDAN HIGHSMITH

Brand Partnerships + Sales Development

845-***-**** ad5uza@r.postjobfree.com https://www.linkedin.com/in/jordan-highsmith/ Brooklyn Summary

Experienced media strategist known for driving notable achievements in business development, digital media utilization, and brand management. Overseeing numerous collaborations, resulting in heightened interaction across diverse social media channels and unprecedented customer conversion rates. Demonstrates a creative and problem-solving approach, with established affiliations within the luxury sector. Experience

Conde Nast New York

Manager, Brand Partnerships + Sales Development 07/2022 - Present Manage full sales cycle, including brainstorming prospects, pitching and persuading clients, managing client follow-up, and managing the client's campaign based on their KPIs

Develop content marketing strategies that tap into consumer, cultural and business insights and activate across channels and drive measurable top of funnel results

Exceed yearly sales goal by 50% through sponsorship collaborations with varying brand partners Analyze and communicate campaign metrics to make recommendations maximizing ROI for clients and ensure future collaborations Identifying new opportunities to grow social media presence through celebrity endorsements and increasing engagement by 194% and net new followers by 144% through monthly sweepstakes partnerships Govern a budget of $10M+, including ownership of the P&L, while simultaneously partnering with brands that best represent the Conde Nast subscriber

Procure products and partnerships for the e-commerce business exceeding revenue goals of $2.5M+ by EOY Gallery Media Group New York

Manager, Brand Partnerships 03/2021 - 07/2022

Increased sales by 78% within 6 months, converting the pipeline of perspectives into clients, fostering and growing relationships with key brands

Own the entire sales process from conducting daily cold calls to negotiating terms that led to contract signatures Qualified prospects and navigated deals by efficiently gathering market and client information to maximize revenue potential Demonstrate the ability to work independently by identifying and evaluating new partnership opportunities, driving incremental growth Collaborated with marketing and content teams by participating in brainstorming meetings, aligning copy with positioning and value proportion

Pitched media activations to potential brand partners, with a focus on the value of the PureWow consumer Monitor, analyze and measure the effectiveness of brand marketing initiatives to develop insights and make recommendations for future iterations

Giftbasket.com New York

Senior Buying Consultant 08/2019 - 03/2021

Methodically ensured all project financials were accurately tracked by managing the budget, completing accurate documentation while staying under budget by at least 15%

Restructured the site's customer-facing navigation through collaboration with the COO to optimize business processes Held the responsibility for selecting the most exciting new brands and designers in the department by making choices from home, beauty, and home

Developed new pipelines of products to accommodate corporate gifting partnerships to allow for personalization and customization for each client

Managed the intake of goods and tracked inventory to ensure our forecasting was accurate Lord and Taylor New York

Merchandise Planner 10/2018 - 08/2019

Drove continuous process improvements through ongoing identification and resolution of photography planning challenges and opportunities with internal and external partners

Enhanced productivity by using a constant show of initiative to anticipate business needs and respond accordingly Actively generated and distributed weekly, monthly, and seasonal reports using SAS in partnership with merchandise planning Managed remote team based overseas to ensure proper cataloging of new purchase orders Allocated product across 75 brick and mortar stores to reflect the needs of each demographic and location

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Experience

Fab.com New York

Buyer 06/2017 - 08/2018

Spearheaded social media content curation and creation by conceptualizing video and photo posts, increasing follower engagement Cultivated working relationships with vendors through effective contract negotiations, forecasting trends for seasonal sales and special events Analyzed and edited product selection for home, art, and tech departments, boosting productivity Championed the management and merchandising of e-commerce site through multitasking while overseeing SKU creation and backend coordinating

Negotiated contracts, ensuring the terms and conditions were representative of the needs of the business. Consultant New York

Fashion Associate 04/2012 - 08/2017

Supported business growth by working with top fashion industry editors and stylists, successfully executing public appearances, photo, and video shoots domestically and internationally

Applied meticulous attention to detail to assist with clothing and accessory selection, performing extensive market research and attending weekly appointments

Headlined personal styling for celebrities and models by working with internationally renowned luxury clientele such as Vogue, Calvin Klein, Louis Vuitton, Marie Claire and Glamour

Strategically arranged all incoming and outgoing samples of photoshoots both foreign and domestically using strong organizational skills to ensure high levels of efficiency

Partnered with luxury brands such as Interview Magazine, W Magazine, Calvin Klein, Louis Vuitton, Vogue International. Education

CUNY Hunter College

Communications 2012 - 2013

Skills

Media Sales E-Mail Marketing Contract Negotiations Digital Marketing Sales Development Financial Forecasting Social Media Marketing Strategic Planning

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