Dynamic leader capable of driving significant financial growth.

KATIE S. SEDLAK

ad5unc@r.postjobfree.com 561-***-**** Boca Raton, FL linkedin.com/in/katie-sedlak

SUMMARY Dynamic leader capable of driving significant financial growth and brand awareness through proven marketing strategies. Trendsetting and creative producer from ideation and execution to final program summaries.

SKILLS

Digital Marketing

Contract Negotiations

Relationship Management

P&L Management & Budgets

Content Marketing

A/B Testing & Data Analysis

Staff Development

Enhanced Customer Experience

Skilled multi-tasker

Excellent Written & Verbal Communications

PROFESSIONAL EXPERIENCE

Independent Contractor, Boca Raton, FL 2024-Present

Develop multi-channel digital marketing strategies to include brand management, product placement planning, and detailed data analyses meeting e-commerce sales goals through partnerships.

Created a custom course of study on how to implement and manage affiliate marketing programs.

Head of Affiliate Marketing, Purebred Marketing, Sarasota, FL 2023

Utilized ShareASale recommending remedial solutions amid various media channels improving sales.

Researched and optimized performance metrics increasing portfolio by $750K annually.

Senior Affiliate Manager, Vibrant Performance, New York, NY 2022-2023

Led a 9-member media buying team to develop advertising strategies with a $10M annual budget.

Increased annual portfolio by $500K (+200% over KPIs), and explored new verticals including coupon, loyalty and reward campaign programs in financial and tech industries.

Spearheaded the reversal of fraudulent transactions saving a client $120K annually.

Affiliate Account Manager, PartnerCentric, New York, NY 2021-2022

●Eliminated complex tracking issues through high-level troubleshooting, integration, and data transfer issues with advertisers and multi-marketing management platforms.

●Optimized partner opportunities, positive conversions, customer acquisition, as well as recognized fraudulent traffic through Commission Junction and Pepperjam to better serve clients.

Product Manager, ADT, Boca Raton, FL 2019-2021

●Expanded marketing program of medical alert awareness via affiliate publication partners by 57% YOY.

●Initiated online purchasing campaigns for direct-to-consumer sales eliminating purchasing agents saving time and money.

●Directed creation and schedule of direct mail campaigns using postcards, newsletters, and brochures.

Print-on-Demand Category Manager, Office Depot, Boca Raton, FL 2014-2019

●Analyzed external expenses for product manufacturing and determined to bring the majority of all print into proprietary corporate-owned printing facilities, increasing profit margins by 95%.

Director of Retail, Broken Sound Golf Pro Shop, Boca Raton, FL 2011-2014

Merchandise Sales Manager, Golfsmith, Boca Raton, FL 2011

Visual Brand Merchandiser, Nike, Beaverton, OR 2006-2010

COMPUTER SKILLS Microsoft Office, Salesforce, HubSpot, Impact, Commission Junction, ShareASale, PepperJam, Avantlink, Partnerize, Asana, Jira, Trello

EDUCATION Bachelor of Science in Fashion Merchandising, Florida State University, Tallahassee, FL

Bachelor of Science in Finance, Florida State University, Tallahassee, FL

MBA, Florida Atlantic University, Boca Raton, FL

SaaS, Tableau, Executive Management, Project Management, Social Media, Copywriting, Legal research, legal writing, web content writing, data analysis, business development, SEO copywriting, advertising, content development, event planning, business strategy, content marketing, e-commerce, ecomm, marketing, sales, human resources, office administration, copy editing, market research, crisis management, public relations, customer satisfaction, account management, Microsoft office, Microsoft Excel, Leadership, Organizational development, customer service, team leadership, team building, team management, interviewing, business relationship management, organizational leadership, start-ups management, new business set-up, web content optimization, strategic data analysis, project team management, ownership, small business management, driven, speech writing, brand manager, development, strategy development, brand programming, planning, merchandising

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