Kenneth P. Long
**** ********* **. 972-***-****
Carrollton, Texas 75006 ad5txu@r.postjobfree.com
SALES OPERATIONS
Sales… Sales Support… Marketing…
Management… Client Services
Knowledgeable business operations professional with experience in diverse industries in the areas of sales, management and operations. Resourceful problem solver consistently viewed as a productive team player in fast paced and challenging environments. Outstanding verbal and communication skills. Proven strengths in sales operations, sales support, marketing, management and client services.
●Organizational skills include leadership and decision-making, planning, setting priorities and meeting deadlines. An efficient multi-tasker.
●Proficient computer skills including Google G Suite, MS Office, Salesforce.com, Kantata, Adbooker, Workday.
PROFESSIONAL EXPERIENCE
Medium Giant/DallasNews Corporation - Dallas, Texas 2013 - 2024
Campaign Manager
Responsible for supporting over $10 million in revenue for the National Retail Sales and Preprint Teams for The Dallas Morning News, DallasNews.com, Medium Giant, Briefing and Al Dia. Primary responsibilities include serving as a communication link between the National Retail Sales and Preprint desks, customer and advertising support departments. Third party ad trafficking for client publications. Providing the highest level of service for our clients in a positive, professional, courteous manner.
●Relay advertising guidelines, correction procedures, deadlines and company policies to internal and external customers in a professional manner.
●Relay information to Sales Executives and other pertinent departments regarding customer requests, activity and problems in a timely and professional manner.
●Enter preprint, ROP and digital insertion orders into The Dallas Morning News systems accurately, ensuring that all orders run and invoice correctly.
●Ensure proper placement of digital assets and optimization of campaigns.
The Wall Street Journal/Dow Jones & Company - Irving, Texas 2009 - 2013
Sales Coordinator
Responsible for supporting the global sales team for U.S., Asia and Europe print and digital campaigns for The Wall Street Journal, Barron’s, SmartMoney, OWN, WSJ. Magazine and WSJ. Money Magazine. Supporting over $30 million in advertising sales and managing the full sales process including acting as a liaison between advertisers and agencies to reserve inventory, verify insertion dates, rates and contracts and secure creative material.
Kenneth P. Long -Page 2-
●Initiate and maintain communication between advertisers and internal departments.
●Prepare forecasting, analysis and budget reports for management.
●Assist with research for proposals and special projects.
●Continuously monitor campaigns and gauge delivery success.
Alpema Corporation - Irving, Texas 2003 - 2009
Sales Manager
Oversee sales and marketing for all aftermarket accounts in the United States and Canada, directing an inside sales team and manufacturer’s representative network. Direct customer account responsibility.
●Set prices and reorder points on all product lines.
●Communicate sales and marketing information to inside and outside sales personnel.
●Negotiate ocean freight, common carrier and freight broker contracts and pricing.
●Successfully introduced new products to existing customer base, maintaining or exceeding required profit margins.
EARLY CAREER SUMMARY
Marketing Distribution Center, Inc./ MDC of Houston, Inc. - Dallas, Texas
President/Owner
Began professional career with a manufacturer’s representative firm as a marketing service specialist and promoted to President of their 60,000 square foot distribution and logistics division. Involved in all the necessary details of a business enterprise. Managed a staff of 25 employees in multiple locations and later purchased the company.
●Successfully opened a 25,000 square foot branch facility in Houston, Texas.
●Processed and delivered over 800 orders per day and over $20 million in annual shipments for twenty-two automotive aftermarket suppliers.
●Full profit and loss accountability.
EDUCATION
Western Michigan University, Kalamazoo, Michigan
Bachelor of Business Administration
Major: Management
Minor: Marketing