Business Development Public Relations

ELIZABETH JASPER

**** **** ******, **. *

San Francisco, CA 94121

Phone: 415-***-****

email: ad5tvp@r.postjobfree.com

CAREER SUMMARY

−Successfully started the marketing and business development departments for one national and two California law firms raising their profiles on both a national and local level; also started the marketing programs for several local retail operations

−Exceptional writing and communications skills; can effectively write for and about a wide range of industries for both business and consumer markets, including ghost writing legal articles for clients and trade publications; wrote all content for newly redesigned web site that redefined the firm’s legal identity

−Public relations includes placement on NBC national news for a health care provider, print and broadcast coverage, including cover stories in San Jose Mercury News and San Francisco Chronicle

−Worked closely with Boards of Directors to develop and implement long term and short term strategic marketing and public relations programs increasing firm revenue year over year

MARKETING AND COMMUNICATIONS ACCOMPLISHMENTS

−Did pro bono marketing work for the San Francisco General Hospital Foundation, including interviewing physicians to develop marketing materials for their specialty practices

−Secured coverage on NBC national news for a health care provider

−Developed a speakers’ bureau for the health care practice that raised the profile of the firm among non-clients resulting in additional revenue for the practice group

−Excellent strategic marketing and public relations skills for both small and large organizations in business-to-business and business-to-consumer markets

−Can successfully collaborate across different management groups and departments to achieve common goals, including human resources, finance and technology

−My marketing efforts increased firm revenue

−Leadership in project management from inception to completion

−Excellent public speaking abilities

−Working knowledge of MS Word, MS Excel, ACT

PROFESSIONAL EXPERIENCE

LEGAL MARKETING CONSULTANT (January 2019-)

Marketing consultant for California law firm developing strategic plans for various practice groups, including association involvement, speaking opportunities and client communications; launched a new practice group

ERICKSEN ARBUTHNOT San Francisco, CA (March 2012 – September 2018)

Director of Marketing and Business Development

Marketing and public relations services for seven-office California law firm

Launching the marketing department, including developing practice group and office strategic plans

Meet with partners in key practices to develop and implement business plans

Business Development

Implement and execute marketing activities to increase branding and recognition programs

Maintaining constant contact with our business partners through on-site visits, presentations, internal intranet/newsletter, email blasts, and employee appreciation events

Develop new customer development strategies to increase client penetration

Work with practice group leaders to assess business development ("BD") needs related to overall strategic plan implementation. Develop practice plans

Initiate and implement ideas to improve the department’s BD services and the firm’s business development efforts

Develop and maintain meaningful metrics that focus BD behavior, improve the efficiency of the firm’s business development efforts

Work with other BD team members to ensure that sales materials, pitches and proposals highlight the attributes of the firm and its key practices

Develop strategies and content for (and drive forward) targeted events, sponsorship involvement, speaking engagements and thought leadership

Collaborate with Recruiting and Practice Development teams to create and implement lateral integration plans and ensure successful onboarding of lateral partners, including integration of their clients into the firm

−Redevelopment of firm web site, including design collaboration and preparing content for the entire site

−Developed strategic plans for each office, including identifying charitable organizations and events to sponsor to raise firm profile in targeted markets and solicit public relations opportunities

−Tracked legal developments and ghost wrote alerts to keep clients apprised of changes in the law

−Ghost wrote legal articles for trade publications

−Event management:

Identified and secured speaking engagements at trade and business associations and organizations and managed client development programs, panels, receptions, dinners, and other events for a number of different practice groups

Managed budgeting and tracking associated costs, created and mailed invitations

Developed seminar materials and handouts

Worked and attended events and coordinated with external venues and vendors

Ensured participant follow-up and outreach.

Developed speakers’ bureaus for various practice groups

−Maintain/update firm website and LinkedIn presence

−Overhaul, update and maintain firm customer relationship management (CRM) program, i.e. client mailing list

AMBLARD LEATHER ATELIER San Francisco, CA (November 2011 – February 2012)

Director of Marketing and Public Relations

Marketing, communications and public relations to launch new business, a school that teaches the craft of leather working

Developed and managed creation of web site, www.amblardleatheratelier.com, including writing all web content and produced collateral materials

Developed and executed strategic public relations plan garnering cover story in the Sunday Style Section of the San Francisco Chronicle

MARKETING CONSULTANT San Francisco, CA

Littler Mendelson (May, 2011 – September 2011, San Francisco, CA)

−Wrote and copy-edited content for newly-developed website for 800+ attorney law firm; also provided additional copy-writing and copy-editing services as required, including brochures, ads, and newsletters

Celebrating Grace Designs (March, 2011 – May, 2011, Emeryville, CA)

−Wrote and developed all copy for web site for start-up direct sales women's clothing company, including two video scripts; also wrote all copy for a variety of collateral and sales materials

APRIL IN PARIS, San Francisco, CA (2010-2011)

Director, Marketing and Communications

Marketing, communications, public relations and event planning for luxury leather goods boutique in San Francisco. Branding activities for new line of custom logo fabric bags. Secured cover story on the Robb Report, the global luxury resource

MARKETING CONSULTANT San Francisco, CA (2007-2010; 2003-2005; 1996-2002)

Strategic marketing and public relations for a wide variety of clients, including needs assessments based on clients' goals, resources, target markets and budgets, strategic plan development and execution.

Strategic plans included, but were not limited to, third party expert commentary and bylined article placements in appropriate trade and business publications, speaker placements at appropriate trade and business seminars, development of collateral materials, proposals, standardized client communications and press releases as required, tombstone and display advertising, and development of client-sponsored seminars and other meetings.

Secured story on NBC national news for health care practitioner

−Developed pitch for story, wrote press release and developed targeted media list;

−Prepared client for appearance utilizing mock interview format

Results:

−Business increased by 200%

−Visits to client web site increased by 1,000%

Secured front page story for local art gallery resulting in 100% increase in exhibit attendance from new geographic market

Successfully launched two internet websites utilizing strategic public relations plans securing placements in the New York Times Online, Newsbytes, Los Angeles Times, Contra Costa Times, Los Angeles and San Francisco Daily Journal and other online and print publications resulting in 100%+ increase in daily page hits

Successfully used public relations to increase annual program attendance at women’s cycling clinic by 400%

ROWBOTHAM & CO. San Francisco, CA (2005-2006)

Director of Marketing and Administration

−Marketing activities included identifying publishing opportunities to position professional staff as third party expert spokespeople; wrote new business proposals and bi-monthly client newsletter; oversaw print and broadcast advertising programs; developed and managed all client programs

−Event management included identifying speaking opportunities to position staff as third party expert spokespeople

−Managed lateral and new hire recruiting for professional and administrative staff, including on-campus recruiting, career fairs and negotiations with executive search firms

−Managed all human resources activities, including mentoring, performance reviews, training, and revisions to employee handbook to ensure compliance with all state and federal laws

−Oversaw move from 6,000 square foot office to 13,000 square foot office, including construction management at new site, furniture configuration, management of $200,000 budget and consultations and negotiations with architects and other vendors

STEINHART FALCONER, LLP San Francisco, CA (May 2002-October 2003)

Marketing Director

−Responsible for all marketing, public relations and communication activities for 40 attorney firm, including developing marketing and public relations policies, procedures and infrastructure.

−Event management included:

Developing and hosting client education events

Developing and hosting 100th anniversary 800-person anniversary party and staff recognition event

−Oversaw all client and employee activities acknowledging firm’s various employee recognition activities and all public relations efforts

COOLEY GODWARD, LLP Palo Alto, CA (May 1995 - June 1996)

Marketing Director

−Responsible for all marketing, public relations and communication activities for 275-attorney firm with four California and two Colorado offices. Supervised staff of four.

−Developed and managed budgets as large as $1 million resulting in annual savings of as much as 10%

−Identified and implemented program sponsorship opportunities and participation resulting in firm’s largest IPO representation of companies and underwriters

−Oversaw trade and association events to promote firm’s business and IPO practices

−Created and edited standard and custom pitch materials, responses to RFPs and proposals

SEYFARTH SHAW Chicago, IL (1990 - 1995)

Marketing Director

Launched marketing department for 350-attorney law firm with five offices:

−Strategies included hiring outside public relations counsel to increase firm’s awareness in current and new markets;

−Oversaw firm’s annual employment conference for more than 250 attendees, as well as other client events for different practice groups

−Introduced desktop publishing procedures to reduce graphic design budget by 75%;

−Developed and implemented firm-wide database capturing attorneys’ experience and skills for use in staffing engagements and identifying appropriate attorneys for new business development activities;

−Utilized strategic public relations to increase attendance at firm sponsored events by as much as 50% and to attract media to events resulting in stories about the firm and its capabilities;

−Redeveloped all collateral materials, including letterhead, business cards, newsletters, proposal materials and client newsletters to create one brand identity; and

−Organized individual attorney marketing efforts to leverage marketing efficacy for entire practice groups.

PRO BONO

San Francisco General Hospital Foundation, Donor Communications for several health care practices

Bay Area Women's Cycling, Director of Marketing and Public Relations

Artists Guild of San Francisco, former board member

EDUCATION

Loyola University of Chicago

B.A., Business Administration, Marketing

Contact this candidate