Product Designer Lead

Maureen Murphy 516-***-****

ad5tuk@r.postjobfree.com

Long Beach, NY 11561

OVERVIEW

SUMMARY

Transforming businesses with dramatically improved user experiences via exceptional HCD, simplified processes, intuitive IA, and pristine data governance across all touch points in user journeys. Eager to EFFECTIVELY incorporate AI into user experiences. Seasoned, collaborative, passionate

Embrace ambiguity, tenacious, resilient

SaaS B2B B2C Service Design

Startups Mid-sized Enterprises

Staunch advocacy / empathy for user

Strategize, solution / problem solve

Lead, direct, manage, guide, mentor

Usability testing / User testing

Discovery / User Research / Personas

Audits, Flows, Information Architecture

Interaction Design: wires / prototypes

Design systems / Component libraries

WORK EXPERIENCE HIGHLIGHTS

UX Design Strategist (Lead Product Designer) Atrium Staffing > IFF 07/23 - present Led and designed all UX aspects of a revamp of separate ServiceNow platforms into a unified portal experience

● Impact: User testing proved that my initial design (shelved by client for technical reasons) was exactly what users needed.

● Provided: heuristic audits prototype UX & UI design taxonomy data standardization & governance guidance Principal UX Architect (Lead Product Designer) Birlasoft, Inc. > DTCC 05/22 - 07/23 Led client engagement to redesign, modernize, and make consistent, 100+ screens and screen variations across various legacy apps containing complex, conditional, backend logic.

● Impact: “This project would be a smoldering crater in the ground if not for you.”

● Provided: heuristic audits discovery & personas deep analyses prototype design rationale direct junior UXers UX Architect (Lead Product Designer) Pica9, Inc. / Campaign Drive 09/17 - 12/19 Initially a heuristic audit, then hired as UX Architect to redesign the platform.

● Impact: Customer raves at seeing wireframes and significantly simplified processes

● Provided: heuristic audits discovery process simplification UX & UI design IA overhaul product strategy, roadmap UX, IA, Product Designer & Content Strategist contract roles Various companies 12/02 - 5/22 A multitude of successful projects in many industries and a variety of interfaces

● Impact: Highly usable designs, simplified process flows, elated clients

● Provided: Details available upon request

Vice President, Sales Planning Westwood One 12/99 - 05/02

- 16 direct reports in 2 departments

- Maximized $300+ million in ad revenues by managing inventory and pricing, gauging demand, and negotiating orders.

- Devised strategic courses of action, crafted game plan, and built annual budget.

● Impact: Restructured departments to create a path for skills development and advancement, yet still reduced headcount.

● Impact: Salvaged $400,000 in revenue that was slated to be cancelled due to poor sales strategy of prior management.

● Impact: Reached 99% of budget despite significant operational and strategic problems in place prior to my arrival.

● Impact: Reversed company’s poor reputation by establishing stellar inventory management and operational processes. TOOLBOX

Axure

UX Pin

Figma

ProtoPie

Sketch

InVision

Adobe XD

Miro / Mural

Whimsical

Jira / Confluence

Kanban /Agile

Excel / Office Suite

EDUCATION

MBA Fordham University Graduate School of Business BS Fordham University College of Business Administration Dean’s List, Junior Year Regents Diploma Bronx High School of Science

LINKS

www.maureenmurphy.me www.maureenmurphy.me/praise www.linkedin.com/in/murphymaureen/ Maureen Murphy 516-***-****

ad5tuk@r.postjobfree.com

Long Beach, NY 11561

UNSOLIICITED

RECOMMENDAITIONS

To Whom it May Concern,

I brought Maureen on as a UX Architect in

May 2022, to manage and execute an

intensive engagement with a major financial

company.

This engagement required both a strategist

and a hands-on leader and UX Architect who

could easily switch hats and roles. The

timeline was aggressive and required

excellent communication, time management,

and customer interaction skills. Maureen has

delivered on all three.

In particular, she quickly built a great rapport

with both our immediate customer

stakeholders as well as customer SMEs. Her

ability to communicate our project and team

objectives clearly, her ability to engage with

and make these people comfortable was

critical to our project success.

Her ability to synthesize the key concepts

and convert them into clear and actionable

designs drove the project forward, especially

when customer requirements were

discovered to be less than clear and well

prioritized.

Lastly, Maureen’s work ethic is outstanding.

Her dedication to this project has been

inspiring and I am grateful to have such a

strong leader in Maureen.

Maureen has exceeded my expectations and

I would rehire her in a heartbeat.

Should you have any questions about

Maureen, feel free to reach me at (503)

267-7276.

Thank you,

Michael Pearo

CX Consulting Practice Director, Birlasoft

To whom it may concern:

Maureen is a highly skilled User Experience

Architect and a delight to have on your team.

I have had the pleasure of working with

Maureen for the past three years. During this

time she led the transformation of our

enterprise SaaS platform, optimizing the

user experience for different personas

including field users, marketing teams,

creative teams, and executives. She

designed workflows that created efficiencies

for our end-users and simplified experiences

end to end.

With years of experience and an open mind

to changing technologies, she brought

standards and best practices to our UX

design and information architecture. She has

a comprehensive process including

customer discovery, UX audits, and

wireframes in order to thoughtfully address

different challenges. That said, she is able to

be agile and work within an iterative

framework, which was critical to our

changing needs and fast paced release

cycles.

Above all else, she is a true team player with

a wonderful attitude. She is someone you

can count on to get the job done well,

collaborate with, and learn from.

Please do not hesitate to reach out with any

questions.

Best Regards,

Rachel Berman

VP Product, CampaignDrive by Pica9

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