Digital Marketing Manager
Resume:
Eric Saffold
Richardson, TX *****
ad5tuc@r.postjobfree.com
Experienced Director of Marketing and Team Management with over 25 years of experience in generating brand recognition and growth for clients. Skilled in increasing market share by utilizing innovative marketing plans utilizing various mediums. Expert at building relationships and managing client reputation.Highly proficient manager comfortable with utilizing technology to execute client goals.
Authorized to work in the US for any employer
Work Experience
Global Digital Marketing Manager
Genpact - Richardson, TX
June 2022 to March 2024
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights by optimizing spend performances based on the insights.
• Promoting brands to international markets, while strategically adjusting their messaging and content to each target audience.
• Identifying new market opportunities and increasing brand awareness, managing all digital marketing and SEO-related activities, like link building, content strategy and keyword usage.
• Managed administrative duties (e.g., emails or team meetings), content creation, strategic planning, and real-time data analysis.
• Highly proficient in project management that involves skills of leading in directing internal and external teams to manage projects and deliverables
• Utilize skills in video marketing, SEO and SEM, content management, data and analytics, design thinking and planning, social media, email marketing, and text savvy.
• Oversaw strategic development involving researching markets and planning to expand and to markets that involved adjusting existing messaging, public relationships and other efforts for locals in each market.
Certified Financial Analysis
Debt Blue - Richardson, TX
June 2021 to April 2022
• Consumer debt specialists help individuals who are interested in pursuing debt settlement as an alternative to bankruptcy. Debt settlement is the process of negotiating with creditors to reduce overall debts in exchange for a lump-sum payment.
• Review documentation detailing your clients’ financial histories to assess their current situations from a debt perspective Offer advice and education on personal debt-relief strategies, such as implementing better budgeting tools, exploring the possibility of debt consolidation, or seeking bankruptcy protections
• Work to develop customized debt management plans that will allow clients to ultimately put themselves in a position to qualify for our other financial services
• Create outlook reports based on your clients’ financial documentation that provide savings calculations, expense estimates, and other concrete data to help support your debt management proposals
• Advise clients on the wise use of credit, whether that be helping them curtail their credit purchases or to consolidate all of their consumer credit into a single account
• Assist clients with personal and commercial budgeting, creating spending plans and savings strategies to help them meet their financial goals
• Coordinate with creditors to help negotiate lower monthly payment amounts that better fit into your clients’ budget
• Represent with banks, credit unions, and other financial institutions as they work to better manage their consumer loans
Digital Marketing Director
ES Marketing and Consulting - Memphis, TN
January 2018 to June 2021
A digital marketing firm that offers marketing expertise in digital services including website development and providing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services.
• Develops and delivers marketing policies, practices and strategies to attract customers for clients.
• Creates web presence to promote products and services via websites.
• Develops marketing plans to enhance brand recognition utilizing statics, analysis of markets, and identification of best practices to optimize digital marketing.
• Manages digital marketing and content.
• Researches and identifies new sales opportunities.
• Manages employees and directs projects for clients.
• Develops Content Marketing plans for clients to identify and reach targeted audiences with cost- efficient methods.
• Develops Conversational Strategy utilizing blogs, email communication, and social media.
• Develops social media plans and Backlink strategies.
• Responsible for discovering prospective clients utilizing years of relationship building within the metropolitan area
• Cultivates client relationships
• Creates and delivers presentations
• Provides public relations and reputation management consulting for clients
• Contracts negotiation
Director of Digital Business Development
Caissa Public Strategy - Memphis, TN
June 2017 to December 2017
Created public relations strategies for clients utilizing a variety of digital formats to improve reputation and increase brand awareness.
• Utilized digital platforms to create a strategy to increase brand awareness and execute a marketing plan
• Located prospective clients and established relationships
• Directed use of Search Engine Optimization (SEO)
• Directed use of Search Engine Marketing (SEM)
Director of Marketing
The Transformation Doctor - Memphis, TN
August 2015 to August 2017
Directed all marketing efforts and event planning of the organization including negotiating relationships with secondary clients to promote various products.
• Created digital and social media strategy to generate leads and general public information Strategized and negotiated all media plans for outside marketing campaigns
• Planned and executed Health and Wellness Fairs to generate public awareness
• Negotiated contracts with secondary clients to promote their products at trade shows and other events
• Managed and trained sales team on execution of industry knowledge
• Created and managed special events to promote organization and secondary clients
• Created promotional videos
• Managed marketing budget
• Created Functional Strategies developing budgets, policies, procedures to support functional infrastructure
• Managed marketing plans to enhance influence of online products and services
• Oversaw all digital marketing content and exploration of sales channels and distribution
• Managed Content Marketing for cost effective sources of website traffic and lead generation Marketing, Senior Account Manager
Memphis Publishing Company - Memphis, TN
March 2010 to July 2015
Marketing manager for the sales team of a publishing company. Responsible for managing the sales team in addition to locating and cultivating relationships with new clients. Executed creative branding opportunities B2B. Managed and executed opportunities for team building.
• Created and implemented marketing presentations
• Located and cultivated new business relationships utilizing a multimedia platforms
• Developed and maintained ongoing relationships with clients on all levels including major gifts, annualized giving, special campaigns, corporate giving and in-kind giving
• President of The Team Builder Leadership Committee and was responsible for creating opportunities for team building events
Senior Account Sales Manager
WREG-TV CBS - Memphis, TN
January 2003 to January 2010
Sold advertising opportunities for the Memphis metropolitan market to local and national businesses and organizations.
• Generated over $1.8 million in new business
• Created television commercials for clients from concept to delivery including storyboarding, scriptwriting, talent selection, and development of media strategy
• Managed relationships with established clients
• Negotiated contracts with local and national agencies
• Identified new clients and developed relationships including initiating first meetings, presenting advertising packages, and securing contracts within the tree-state area
• Managed special projects
• Created proposals for prospective clients
• Public speaking and presentation delivery
• Contract negotiation
• Digital Marketing
• Developing brand awareness
• Sales team training and development
Education
B.A. in Marketing
University of Memphis - Memphis, TN
September 1990 to December 1994
Skills
• Client prospecting
• Relationship development
• Marketing strategizing
• Budgeting and forecasting
• Reputation Management
• Public relations
• Search Engine Optimization (SEO)
• SEM
• Digital Marketing
• Media Planning
• Management Consulting
• Content Marketing
• WordPress
• Google Analytics
• Proposal Writing
• Email Marketing
• Branding
• Blogging
• Content Management
• Analytics
• PPC Campaign Management
• Contract Negotiation
• Google AdWords
• Content Creation
• Marketing Automation
• Business Analysis
• Events Management
• Content Development
• Social Media Management
• E-Commerce
• Copywriting
• Business Development
• B2B Sales
• Computer Networking
• Web Development
• Web Design
• Adobe Creative Suite
• User Interface (UI)
• Microsoft Excel
• Performance marketing
• Marketing
• Multichannel marketing
• Pricing
• Time management
• Public speaking
• Salesforce
• Sales
• Microsoft Office
• Customer support
• Account management
• Project management
• CRM software
• Microsoft Outlook
• Communication skills
• Internet of things
• Analysis skills
• Inside sales
• Customer service
• Negotiation
• Mobile applications
• Team management
• Management
• Product management
• Manufacturing
• Assembly
• English
• Leadership
• Organizational skills
• Sales
• B2B sales
• Direct sales
• Inside sales
• Account management
• Cold calling
• Sales management
• CRM software
• Email marketing
• Branding
• Customer service
• E-commerce
• Product management
• Presentation skills
• Relationship management
• Team management
• Telemarketing
• Territory management
• Negotiation
• Salesforce
• Marketing
• Outside sales
• Product demos
• Hand tools
• Customer support
• Windows
• Database management
• Analysis skills
Certifications and Licenses
Google Ads Certification
SAP Consultant
SHRM Senior Certified Professional
Driver's License06773570
July 2019 to July 2027
Assessments
Sales skills — Proficient
July 2021
Influencing and negotiating with customers
Full results: Proficient
Sales fit — Proficient
September 2021
Measures the traits that are important for success in sales positions Full results: Proficient
Work style: Reliability — Proficient
February 2022
Tendency to be reliable, dependable, and act with integrity at work Full results: Proficient
Outside sales — Completed
March 2022
Understanding and responding appropriately in sales scenarios, and performing common sales calculations
Full results: Completed
Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field.
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