Marketing Manager Project Management

NICOLE HISLE

Austin, TX

512-***-**** ad5tcx@r.postjobfree.com

Marketing Communication and Public Relation Professional with 16+ years of broad-based, international experience and proven success in cultivating strategic partnerships to understand business needs, develop innovative and market competitive campaigns for prominent brands, nonprofits and Fortune 500 organizations that promote consumer loyalty, awareness, and increase bottom-line profitability.

Communications Marketing Public Relations Data Analysis

Advertising Business Development Media Affairs Organization Branding Visual Communication

Professional Experience

DIRECTOR OR COMMUNICATIONS PUBLIC RELATIONS

183 North Mobility Project 2021 – Current (contract)

Dedicated and results-driven marketing professional with a proven track record in developing and executing comprehensive marketing strategies.

COMMUNICATION STRATEGIES:

Listen, acknowledge, and respond promptly to public questions and issues

oAchieved through the establishment of a phone hotline and email

Work with the Design-Build Contractor team, Great Hills Constructors

oAchieved through tactics including regular coordination and update meetings with Great Hills Constructors

Develop and/or maintain relationships

oAchieved through tactics such as assisting with elected official notifications and project tours for key stakeholders

Engage the community early and often

oAchieved through tactics including design updates and timely lane closure/construction activity notifications

Develop and communicate a unified message with creative wrriten content

oAchieved through the creation of quality and informative collateral material

Present information in a manner that overcomes potential language, economic or cultural barriers

oAchieved through inclusive stakeholder meetings and presentations, neighborhood/community events, phone hotline and marketing collateral.

Maintain proactive, two-way communication and information flow during construction and address concerns, criticisms, and misinformation

oAchieved through tactics such as consistent social media updates, activities to mitigate impact to businesses, targeted outreach to corridor residents, non-HOA represented residents and public opinion surveys

Manage expectations and promote long-term benefits of the project with cohesive messaging

oAchieved through tactics including assisting with populating the 183North.com website, a high-quality public relations approach

Build upon the efforts of the communications program carried out during the environmental process and reinforce relationships with key stakeholders and maintain project momentum

Developed and executed comprehensive marketing strategies aligned with the company's goals.

oContributed to the overall business strategy, ensuring marketing efforts supported and enhanced the company's positioning.

oOversaw both B2B and B2C marketing initiatives, tailoring strategies to effectively reach and engage target audiences in each segment.

oLed the development and implementation of marketing campaigns that drove customer acquisition, retention, and brand loyalty.

Built and fostered relationships within the community, establishing the company as a prominent and trusted brand.

Developed initiatives to communicate excitement and buzz surrounding products to the community.

Served as a key ambassador for the company, effectively communicating the unique value proposition of products to business stakeholders and the broader community.

PROJECT MANAGEMENT:

Partner with project stakeholders to gather information on construction updates, project timelines/procurements, disadvantaged business enterprise (DBE) strategies, efforts to grow international brand in North America and work with VP of Business Development to capture and distribute the information to internal and external clients and publications. Spearheaded the creation and presentation of a robust and visually appealing report capturing the pipeline and strategy framework weekly.

EXECUTIVE COLLABORATION:

Public meetings and events are pre-determined and scheduled based on priorities and resources.

Media events are organized and overseen by the Mobility Authority Communications team with the support of the GHC Community Relations team.

All meetings and events have designated and preset agendas, all material include the Mobility Authority’s identity and are documented for the Mobility Authority Communications team.

The Public Information team documents the event with meeting notes, attendance, and other information.

DIRECTOR NORTH AMERICA PUBLIC RELATIONS

Ferrovial Agroman 2014 – 2021

Support the organization executive team and stakeholders by directing multiple marketing, communication, and public relation facets across the North America office; lead support and research functions related to a diverse spread of industry and policy affairs, competitive analysis, market review, media affairs, and marketing and issues management.

COMMUNICATION STRATEGIES:

Actively develop and support multi-channel annual communication plans/budgets and messaging framework for the leadership team. Write and create clear and concise talking points, articles, media pieces, blogs, newsletters, communication and correspondence pieces for internal and external needs.

PROJECT MANAGEMENT:

Partner with project stakeholders to gather information on construction updates, project timelines/procurements, disadvantaged business enterprise (DBE) strategies, efforts to grow international brand in North America and work with VP of Business Development to capture and distribute the information to internal and external clients and publications. Spearheaded the creation and presentation of a robust and visually appealing report capturing the pipeline and strategy framework weekly.

EXECUTIVE COLLABORATION:

Partner with VP of Business Development, North America Managing Director and Senior Leadership to prioritize organizational development; design and present reports capturing key performance indicator (KPI) data metrics for global internal and external clients, capture and capitalize on employee recognition opportunities, research and present data to support situational awareness and inform of commerical interests and engagements. Introduced CRM tools to the projects teams to analize competitors in the industry.

Led and executed impactful B2C customer acquisition strategy for the mobile toll payment app, NextPass, resulting in [mention any relevant metrics such as increased user base or revenue growth].

Developed and implemented a comprehensive customer journey strategy using Iterable CRM tool, along with Salesforce resulting in effective customer segmentation and successful nurture campaigns through email and push notifications.

Partnered with Business Development to build a robust B2B pipeline, driving increased demand generation and contributing to business growth.

MARKETING STRATEGY AND CAMPAIGN MANAGEMENT:

Planned and executed multi-channel campaigns across owned, paid, and earned media channels, including Google, Apple Ads, and Meta, supporting all acquisition efforts.

Developed and executed SEO and ASO campaigns, successfully amplifying brand awareness and meeting key performance indicator (KPI) goals.

TEAM LEADERSHIP AND STRATEGY:

Collaborated with internal business leaders and external agency partners to deliver impactful marketing milestones.

Managed a team responsible for the production of marketing collateral and public relations materials, ensuring consistency and effectiveness in brand communication.

DIGITAL SOLUTIONS:

Pioneered digital solutions in the mobility industry, leveraging analytical tools such as Google Analytics, AppsFlyer, and Amplitude to improve marketing efforts across all campaigns.

Prepared monthly reports by collecting, analyzing, and summarizing data, providing valuable insights to optimize ongoing marketing strategies.

SOLUTION MANAGEMENT:

Managed and implemented the social media marketing strategy, overseeing content creation and platforms.

Utilized tools such as Later.com to recap insights and results, ensuring a data-driven approach to social media marketing.

CONTRACTUAL MANAGEMENT AND CONTENT:

Managed the contractual relationship with marketing suppliers, vendors, and agencies, ensuring effective collaboration and delivery of marketing initiatives.

Monitored and updated content for the company's websites, ensuring relevance and accuracy.

FOUNDER AND CEO

Hisle Consulting 2012 – 2014

Partnered with hundreds of small to medium sized clients across a wide array of industries to analyze current marketing and communication plan, determined areas of opportunity and developed short-term and long-term, focused marketing and public relations strategies for clients to gain media traction nationally and globally as the leading provider within their industry.

INTERNATIONAL CLIENTS:

Collaborated with European partner soccer campaign to design a robust marketing and public relation strategy in preparation for US rollout, to appeal to diverse audiences and promote outreach.

SOCIAL MEDIA MARKETING:

Established social media strategy, presence, analysis and maintenance through synchronization and search engine optimization (SEO) of all social media accounts, and customer relationship management (CRM) strategy for overall cohesive brand messaging and promotion. Streamlined effective channels, strategies, media, and methods to reach different roles and geographics. Established listening channels to compile feedback and data metrics to evaluate communications efficacy, achieving a 25% increase in consumer engagement (social media, email campaigns, etc.)

DIRECTOR OF PUBLIC RELATIONS and FOUNDATION ADVISOR

Advi Health 2012 – contract ongoing

ADVI Health is the strategic consulting partner to the healthcare and life sciences ecosystem. We solve complicated problems in healthcare with data-informed commercialization, market access, and policy expertise. Through our deep expertise, global reach, and end-to-end solutions and tools, we help our clients create value, accelerate growth, and provide answers to their most important big questions and decisions.

EVENT AND FOUNDATION MANAGEMENT:

We partner with nonprofits through donations, pro bono work, or hands on volunteer service through our expertise of educational information, raising awareness and fundraisers. I was integral in the launch of the Hannah Storm Foundation in 2008. All events directly impact the nonprofits growth and continued giving.

CLIENT SATISFACTION:

I helped to build and identify creative initiatives to provide awareness of each nonprofit and their target audience. Ultimately, our team helps grow your brand and strategy. From development of custom website content, newsletters, and marketing collateral for each client event hosted, our nonprofits are still going strong today.

DIRECTOR OF EXTERNAL AFFAIRS (MARKETING)

HillCo Partners/HillCo Health 2008 – 2012

Developed and established HillCo Health brand in Austin, TX and Washington, DC through thorough, innovative and competitive marketing, communication plans, public relation efforts, policies and procedures and team immersion. Clientelle facets ranged from; Sports & Entertainment, Banking & Financial Services, Hospitals & Healthcare, plus many more.

CLIENT RETENTION:

Achieved a 97% client retention rate through building unique email campaigns and weekly updates for clients with breaking government news pertinent to organization. Clients included prominent healthcare leaders, such as; American Medical Association, Pfizer, and Amgen.

FEDERAL PARTNERSHIPS:

Managed full control of event management; planned all speaking engagements and conference appearances from start to finish. Proven success in deliverance of events on time, within budget, that met and exceeded client expectations. Including, hosted and arranged appearance of White House staff on behalf of clients.

Education

Bachelor of Art – Economics, Minor in Business Foundations University of Texas at Austin

Executive Education Program Harvard Business School

Executive Education Program Wharton School

Technical Skills

Microsoft Office Suite Microsoft Outlook Microsoft Word Microsoft PowerPoint Microsoft Excel QuickBooks Mail Chimp Blackbaud Salesforce Conga Hootsuite HubSpot WordPress Canva

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