Business Development Social Media

Paul Aureli

Westmont, IL *****

(C) 630-***-**** Email: ad5t3s@r.postjobfree.com (underscore)

Driving Company Growth with Innovative Marketing and Market Development Strategies A proven marketing and market development executive with demonstrated skills that impacts business growth. Provides intelligent practice of multiple skill-sets in marketing supplementing business development to improve revenue and promote the company’s’ market position. Responsible for creating and implementing marketing strategy, marketing programs, performing business development, promotional programs, executive management presentations, contract negotiations, product planning and research, web site management, lead generation, and social media management. Experienced with managing personnel, and working with teams. Good at problem solving, providing creative insight, while conceiving and implementing marketing plans and tactical actions resulting in an increased market position.

Skills and Competencies

Marketing Management Digital Marketing Skills Product Management Promotional Development Business Development Technology Development Content Creation Data Analysis Communication Skills

Developed and implemented strategic marketing plans and tactical marketing programs.

Experienced in developing and implementing lead generation ideas and tactics

Developed websites using WordPress and Drupal

Perform full cycle email campaigns from content creation to development to implementation of campaign

Wrote, edited and managed marketing materials, public relations releases, and blogs

Experience with Social Media sites such as LinkedIn, Facebook, Twitter and other sites

Assisted in managing subscription sites of YouTube and Zoom.

Trained in the use and monitoring of Google Analytics, Google Ad words, SEO, and PPC

Social networking, market research tools, website content, and other programs. Experienced with Drupal, WordPress, Artisteer, CSS, HTML, Photoshop, Basecamp, and other programs.

Trained in Search Engine Optimization and knowledgeable in Marketing Automation Systems such as ACT- On, Hubspot, and Marketo

Developed and implemented email and email blast campaigns, performed A/B email testing.

Experienced with Web-based presentation systems of Web Ex, Citrix Go-to-Meeting, and Microsoft Live for lead generation events and presentations.

Experienced with CRM products of Salesforce.com, ACT, Goldmine, Sales logic, and Siebel

Extensive use in MS Office applications including Power Point presentation creation and presentation

Experienced in video editing using Camtasia Studio software and others

Planned, attended, and managed trade shows

Professional Experience

Marketing Manager Contractor Purway Marketing Services (DBA) 2022 to present Providing outsourced contract services creating plans at strategic and tactical level, and performing sales, business development and marketing functions for a variety of industries including B2B and B2C marketing and business development. Developed marketing plans, implemented marketing strategy, performed digital marketing functions including PPC, SEO, Google Ads, etc. Completed email campaigns, design emails, create and edit videos, maintain CRM system, perform industry and company research, manage trade show planning, details and schedules. Developed client personas for targeted campaigns, create websites, assisted in web site development and enhancement. Managed social media campaigns and performed lead generation through various techniques. Paul Aureli resume page 2

Devised and created a knowledge base as a lead generation system providing prospects a means to continue visiting our website while reviewing select information and tracking the activities. The system resulted in creating approximately 32 potential contacts per month for the company.

Created marketing content for blogs, emails, website, videos, and advertising

Created and edited multiple videos for the company and published to website and YouTube to enhance SEO

Maintained and enhanced company CRM system and building database to over 4000 contacts

Obtained key marketing and industry research that modified company marketing direction and provide prospects information to generation conversations with the company

Developed a complete product marketing plan that includes a web-based interactive marketing platform that generated leads, and performed sales functions for a star-up software company selling retail business management and point-of-sale software as hosted (SaaS) or on-site systems. Generated new accounts in three months generating a profitable revenue stream for the company. Created relationships with partnering companies to resell their products as add-ons to the company product.

Collaborated and managed third-party vendors in a variety of contractual situations. Market Development Executive SKP Group 2018 to 2022 Provided market development to multiple sectors and industries promoting company's accounting and business services. Performing a variety of functions including initial business development, promotional campaigns, trade shows, webinars, and other marketing functions to increase market presence.

• Performed lead generation through various techniques including cold and warm calls as well as video conference meetings

• Performed social media (LinkedIn) campaigns to generate interest and provide initial contact point

• Performed email campaigns to generate client interest

• Performed webinars to inform potential clients and facilitate next steps for contact

• Assisted in managing over site of company website.

• Collaborated with other departments in creating leads through a variety of generation systems. Marketing Manager Future Star Software Inc. 2014 to 2018 Managed all digital marketing and promotional campaigns for a SaaS technology platform service company providing repair software for retail repair businesses. Build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Deploy successful marketing campaigns and implementation campaign from inception to execution

Build strategic relationships and partner with key industry players, agencies and vendors

Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis

Produce valuable and engaging content for our website and blog that attracts and converts our target groups

Oversee and approve marketing material, from website banners to hard copy brochures and case studies

Analyze consumer behavior and adjust email and advertising campaigns accordingly

Measure and report on the performance of marketing campaigns, gain insight and assess against goals

(previous experience by request)

Education and Training

San Francisco State University, San Francisco, CA

B.S. Business Administration

Proficient in MS Office applications

Multiple CRM systems including Salesforce

Experienced with SaaS systems

Experienced in mobile applications and other technology systems

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