Social Media Project Management

Halie Ramirez

ad5t3j@r.postjobfree.com 281-***-**** Austin, TX (seeking hybrid or remote) halieramirez.com SKILLS

Executingcontent strategyvia integrated marketing Managing creativeteams Project managingvia Monday.com Producingprint and digital assetsviaAdobe Creative Cloud Analyzing marketing metrics via analyticstools; Dash Hudson, Shopify and Google Analytics Detectingbrand perceptionvia Brandwatch Updating content, HTML and CSS onwebsitesvia WordPress Coordinatingemail marketingcampaigns via MailChimp SchedulingSMS messagingvia Twillio Optimizing keywordsvia SEMRush Digital listeningvia BuzzSumo Media monitoringvia MuckRack Budgetmanagement experiencevia Excel EXPERIENCE

Good Clean Love, Social Media Associate Manager June 2023 to April 2024

• Oversees development, execution of organic and paid social media (Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube), and influencer partnerships (Instagram) for KPIs tied to business objectives.

• Developed and maintains project management system for brand consistency from creative and e-commerce teams.

• Improved spending towards influencer collaboration; increased influencers working with brand 6x, deliverables 10x.

• Supports growth on all social media channels: Grew social media following 430% in 5 mos;Generated 5Kwebsite visits in 4 mos from organic content; Increased Meta shop sales 137% in 6 mos; Skewed already established TikTok audience age to align with brand’s new demographic;

• Earned media coverage on macro influencer’s page via creative product seeding, resulting in 10 new followers. Hypha Network, Digital Content Producer May to July 2023

• Established a TikTok strategy for organic and paid social media, garnering an average $0.62 CPC on paid ads.

• Collaborated with cross-functional teams to tailor messaging in Google Ads.

• Conceptualized a digital campaign for SEO and content purposes to drive demand generation. Zeno Group, Senior Account Executive, Digital Strategist 2021 to 2023

• Worked with a $30K budget to activate influencers by publishing 50 branded assets, garnering 150K impressions.

• Developed a monthly $5K video series for a client’s LinkedIn and X, earning 3K+ views MoM.

• Produced 3 branded podcasts with a 1.2K+ audience and social copy promotion.

• Pitched decks to clients on podcasts, social media and websites.

• Implemented project management system for internal 26-member team; improved collaboration and productivity. Austin Community College, Multimedia & Social Media Coordinator 2019 to 2021

• Handled $25K+ budget for promotional items, recording equipment, paid media campaigns and invoicing.

• Collaborated with department heads to establish brand voice and tone, growing social media following by 62%.

• Prepared a weekly newsletter, garnering an average open rate of 28% open rate and CTR of 4%.

• Implemented 36+ effective omnichannel strategies that increased lead generation by 15%. Austin Community College, Communications Specialist 2017 to 2019

• Acted as advisor for student media organization; sold over $12K in print and digital advertising to fund student work.

• Hired and managed a team of 5 paid employees, 10 interns and 25 volunteers to create print and digital assets.

• Directed team on production of 8 Life4U magazines, 6 podcast and cable TV episodes. Emmis Communications, Austin, Marketing Assistant 2016 to 2017

• Collaborated with manager to plan 27 multichannel strategies for radio clients.

• Co-organized 8 live 100+ attendee events, grossing $150K in revenue. CERTIFICATIONS, EDUCATION

LinkedIn: Become a User Experience Designer, 2023; Become an SEO Expert, 2023 HubSpot: Email Marketing, 2023

Global Fearless University: Introduction to Analytics, 2021 Texas State University: B.A. in Mass Communication/Journalism & Electronic Media, General Business Minor

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