Social Media Content Manager

Matt Netter Summit, NJ 561-***-****

linkedin.com/in/mattnetter ********@*****.*** behance.net/shorewriter12 HIGHER ED. COMMUNICATIONS DIRECTOR AND MARKETING CONSULTANT Strong leader with a positive, collaborative management style and a diverse skill set supporting universities, academic programs, and nonprofit missions.

EDUCATION

SETON HALL UNIVERSITY South Orange, NJ

M.A. Strategic Communication and Leadership

UNIVERSITY OF WISCONSIN Madison, WI

B.A. Journalism and Mass Communication

Minor: Italian; Study Abroad – Villa Corsi Salviatti, Florence, Italy ADDITIONAL EDUCATION AND TRAINING

WPCampus, Kaplan Leadership Development, IIL Project Management Fundamentals, NNg Content Strategy Certification, DMA Copywriting Workshop, Google Analytics Academy, SEO MOZ Training, WordPress Webmaster, SI Newhouse Journalism Scholarship Program, Certificate in Graphic Design, MAC Learning Center. EXPERIENCE

SETON HALL UNIVERSITY South Orange, NJ

Advancement Communications Manager 2023 – present

Provide strategic communication support for advancement, development, and philanthropic initiatives and events.

● Create written, visual, and video content.

● Manage projects, vendors, and budgets.

● Review and analyze campaign effectiveness.

● Develop strategic communication plans.

● Oversee biannual donor impact magazine and monthly newsletter.

● Collaborate on campaigns in support of academic departments, capital improvements, and athletics. CALDWELL UNIVERSITY Caldwell, NJ

Director of Digital Content and Communications 2020 – 2023 Webmaster, social media manager, and enrollment marketing strategist.

● Led team of web developers, graphic designers, and writers.

● Managed vendors and budgets.

● Oversaw university website redesign, ongoing maintenance, and updates.

● Managed social media strategy, governance, and calendar planning.

● Brought course catalog and university magazine online.

● Oversaw all digital content – web copy, images and video, blogs, email, social, etc.

● Coordinated emergency communications.

● Led live streaming and other video production efforts.

● Oversaw SEO and ADA compliance, including shepherding a comprehensive OCR review.

● Sat on three university committees – retention, online learning, and staff council. Marketing Communications Consultant / Graduate Student 2016 – 2020

● Served as a contract marketing consultant with nonprofits - NJ Poison Control, Enrollment Management Assoc.; manufacturers - Nourison, Ohaus, Sandvik Coromant; and agencies - Marketsmith, Ripen, .

● Completed an MA in Strategic Communications and Leadership at Seton Hall University, an intensive 18-month hybrid program as part of a diverse cohort. 4.0 GPA. Matt Netter Summit, NJ 561-***-****

linkedin.com/in/mattnetter ********@*****.*** behance.net/shorewriter12 WORLD EDUCATION SERVICES (WES) New York, NY

Director of Content and Creative Strategy, 2012 – 2016 In-house digital marketing/creative resource and go-to person for strategy and implementation.

● Launched impactful communication strategy to support a key Canadian government initiative.

● Supported rebranding of WES Global Talent Bridge, skilled immigrant resource program.

● Played an integral role in the launch of an international student facing blog with a new brand.

● Supported customer service with discovery and launch of an innovative self-service app.

● Developed website architecture and user tested websites and applications.

● Optimized key landing pages with testing, analytics, SEO, surveys, and usability sessions.

● Wrote copy for web, email, blogs, social, brochures, trade show booth graphics, and advertisements. Higher Education Marketing Consultant and Copywriter, 2008 – 2012 Offered creative marketing expertise and strategic enrollment support to:

● Universities: Syracuse, Cal–Berkeley, Northwestern, GW, Maryland, George Mason, Rutgers, Adelaide, Cal State–Monterey Bay, Bellevue, Cumberlands, Kaiser, and New England School of Business.

● Edu service providers: Educational Testing Service (ETS), LexisNexis, Colloquy 360, 2U, ECE, Trilogy, Ultimate Medical Academy, Sherpa, and PBP.

SEND TRAFFIC AGENCY New York, NY

Director of Marketing and Creative, 2007 – 2008

● Led creative team for search marketing agency with 70 clients.

● Oversaw brand, advertising, trade shows, sales proposals, and client presentations.

● Optimized landing pages with a/b and multi-variate testing and reviewed web analytics.

● Clients included Kaplan, The Hartford, Scholastic, ITT Tech, Gerber, Siemens, and HealthNet. KAPLAN, INC. and KAPLAN HIGHER EDUCATION New York, NY and Fort Lauderdale, FL Digital Marketing Manager – Kaplan, Inc., 2007

● Oversaw web strategy, corporate brand, and identity guide.

● Served as web master on corporate website and non-profit foundation site.

● Produced RFPs, negotiated vendor contracts, developed surveys, and organized focus groups. Associate Creative Director / Sr. Copywriter – Kaplan Higher Education, 2003 – 2007

● Directed print, web, video, and ad projects for the largest division of Kaplan while managing a 10-person creative team. Supported online university, campuses, online law school, and study abroad programs.

● Managed department and cost center budgets, including resource allocation.

● Led team of designers to win a Graphic Design USA award for university catalog design.

● Built sitemaps and wireframes for websites and pagination grids for brochures.

● Project managed high profile projects, including graduation and corporate road show.

● Generated creative concepts for print and online advertising.

● Wrote copy for email, brochures, direct mailers, ads, and event displays.

● Produced extensive web content and optimized for SEO. VOLUNTEER EXPERIENCE

● Chair of Free Acres grounds and rec committee and voting member of farmhouse restoration committee

● PAL and NPGL baseball coach

● JDRF walk fundraising leader

● Founding member of Citizens for Progress

Matt Netter Summit, NJ 561-***-****

linkedin.com/in/mattnetter ********@*****.*** behance.net/shorewriter12 EARLY CAREER EXPERIENCE

THE SPORTS AUTHORITY Fort Lauderdale, FL

Advertising Copy Manager (Copy Chief), 2002 – 2003 SCHOLASTIC and SIMON & SCHUSTER PUBLISHING New York, NY, 1997 – 2002 Author of nine young reader books for Simon & Schuster and Scholastic, including three NY Times best sellers. PRIMEDIA and MMI PUBLISHING New York, NY, 1995 – 2001 Editor-In-Chief, Backstage Pass and Teen Celebrity magazines. Managing Editor, Teen Beat magazine.

Wrote hundreds of articles on a range of topics, interviewed celebrities, coordinated promotions, managed writers, photographers, vendors, etc.

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