Real Estate Creative Director
Resume:
IRA YOFFE
EMAIL: ad5s2f@r.postjobfree.com
PHONE: 917-***-****
LINKEDIN PROFILE: https://www.linkedin.com/in/irayoffe
LINKS TO CREATIVE WORK: https://bit.ly/3bkErq9
EMPLOYMENT
BRAND 2 CREATIVE
PRINCIPAL & CHIEF CREATIVE OFFICER
2015 – PRESENT
Brand 2 Creative is a creative services company that provides result-driven solutions for businesses in need of strategic marketing, branding, web development, graphic design, content creation, copywriting, editing, social media management, event creation & management along with exhibition design services to a client base that includes several industry-leading companies in publishing, food service, healthcare, as well as many independent clients such as PACE Communications, Princeton Art & Brush Company, Clara Kasavina, Griggstown Farm, VAT America, Discovery Capital, Harvard Business School Alumni Angels, MYRA Entertainment, and multiple political campaigns including Senator Jim Webb’s bid to be the Democratic party’s nominee for President of the United States in 2016.
ASSOCIATION HEADQUARTERS
DIRECTOR, CONTENT & CREATIVE
2022 – 2023
Association Headquarters provides a full range of business, marketing, and creative services to more than 40 national and international associations and non-profit organizations. My principal role was to direct and lead, the creative, video, and publications teams. Our principal mission was to help client organizations tell their stories in fresh and compelling ways that align with each organization’s purpose and goals.
ANYWHERE REAL ESTATE, INC. (FORMERLY REALOGY)
CREATIVE MARKETING DIRECTOR
2017 –2020
In 2017, I joined Realogy Holdings Corporation, which is now known as Anywhere Real Estate, Inc. I took on the role of Creative Marketing Director in the newly established Center of Excellence. The center's objective was to collaborate with all the Realogy brands on high-level education, business, tech initiatives, and shared services within the company. As the Creative Marketing Director, I was responsible for leading all creative and marketing support for these initiatives, as well as for all COE-driven branded content. Realogy (Anywhere Real Estate, Inc.) is the world leader in real estate franchising, with well-known brands such as Coldwell Banker, Century 21, ERA, Better Homes and Gardens Real Estate, Corcoran, and Sotheby's International Realty.
THE HEALTHWORKS GROUP
MANAGING PARTNER, CHIEF CREATIVE OFFICER
2012 – 2015
The HealthWorks Group was established in 2012 as a healthcare marketing agency. As the Managing Partner and Chief Creative Officer, my responsibility was to expand our business in specific healthcare domains and provide top-notch creative solutions to our clients. By early 2014, the company's rapid growth attracted clients seeking creative services outside the healthcare sector. This opportunity broadened the company's scope and led to the creation of Brand 2 Creative in 2015.
PARADE MAGAZINE
VICE PRESIDENT / CREATIVE DIRECTOR
1981 – 2010
As the Vice President and Creative Director of PARADE magazine, I was responsible for overseeing all the key creative areas of the company's business. This included guiding the creative direction of Parade's editorial products, as well as its in-house advertising and creative services agency. The agency catered to the marketing, brand development, special events, and online needs of Parade and its clients from the advertising and newspaper industries. My responsibility also extended to all print, radio, television, and digital initiatives, as well as all corporate branding, marketing, and outreach efforts.
TIMES MIRROR MAGAZINES
ART DIRECTOR
1980 – 1981
Art directed TMM’s outdoor sporting magazine and consulted on company-owned magazine titles.
BOSTON HERALD
DESIGN DIRECTOR – SUNDAY MAGAZINE
1978 – 1980
Directed the design, image creation, and layout of the Sunday magazine section of Boston’s second-leading metro newspaper.
AWARDS, HONORS & ACCOMPLISHMENTS
• Honored with over 350 awards for creative excellence by many professional organizations including The Art Director’s Club, The Society of Publication Designers, Graphic Design U.S.A., Communication Arts, Graphis, Art Direction Magazine, AIGA, Type Directors Club, Society of Newspaper Designers and Print Magazine’s Annual
• Recipient of the 1995 Distinguished Alumni Award in Visual Arts from Boston University
• I am a former instructor at the School of Visual Arts in New York
• I am a President Emeritus of the board of trustees at the Waldorf School of Princeton
• Former member of the board of directors of the Eddie Adams Photography Workshop
• Recipient of the Highest Achievement Award from the Dale Carnegie Course in recognition of professional development, outstanding presentation skills and interpersonal competence
EDUCATION
BOSTON UNIVERSITY, BFA, GRAPHIC DESIGN & COMMUNICATIONS
POST-GRADUATE INVOLVEMENT AT BOSTON UNIVERSITY INCLUDES:
• Member of the Dean’s advisory board at Boston University’s College of Fine Arts
• 2003 Commencement speaker at Boston University’s College of Fine Arts
• Member of committee at College of Communication tasked with selecting a new Chair of the Journalism department
• Lecturer and Master Class instructor in the Graphic Design MFA program
• New York-based advisor for recent graphic design and communications graduates
HARVARD BUSINESS SCHOOL/ EXECUTIVE EDUCATION 2007
• Business Perspectives for Creative Leaders
TESTIMONIALS
“As creative director of Parade Publications, which included Parade, React and Heathy Style magazines as well as multiple web sites, Ira Yoffe demonstrated impressive leadership, management, collegial and creative skills in a highly competitive, high-stress environment. He is widely and justifiably recognized as a world-class leader and creative talent.”
— Walter Anderson, CEO (retired) at Parade Publications
“Ira has a unique, creative contemporary eye toward branding solutions that make his Media Group a powerful value proposition. I am an experienced fan of his services!”
—Gerry Byrne, Vice Chairman, Penske Media Corporation
“It was always a pleasure working with Ira. He's one of those rare Creative Directors who would leave the office and come to the shoot, get his hands dirty with the creative process. He's always interested in the details but never loses sight of the big picture. For Ira, being creative is not just a job, it's who he is.”
—Michael Larsen, Co-Owner, Larsen & Talbert Photography
“Mr. Yoffe was the Chief Creative Officer of PARADE MAGAZINE when I consulted that business. At the time, PARADE was the most widely read publication in the world. Over 80,000,000 people a week saw and enjoyed his work. He managed a national team of graphic designers, artists, and photographers. His position defined responsibility. He is a top professional, team leader, creative partner and a true ‘Business Creative’. That is, he understands the dynamics of this demanding, visible business and routinely comes through with out of the box, killer ideas.”
—Walter Sabo, Chairman at Sabo Media
“I had the good fortune of having Ira as my mentor for several years. His vision and creativity are matched only by his relentless pursuit of taking things to the next level. He was never one to repeat what had been done in the past, thus he was able to keep our brand one step ahead of the competition. He fostered a wonderful, enjoyable, and collaborative work environment and I always knew I could go to him for any challenge.”
—Tracey Vitale, Event and Marketing Consultant
“I've gotten to meet lots of interesting folks since I first began reporting on the scene at Michael's and there's none nicer than Ira Yoffe. After spending 29 years with Parade as VP / creative director, and head of its in-house advertising agency, Ira is striking out on his own. He's launching a "virtual agency" by putting together creative teams comprised of talent wherever they may be. ‘Now, more than ever before, it's possible for clients to benefit from work that is being produced by the best and the brightest in the world’. He expects that his agency-without-walls philosophy will result in ‘a better quality of work and savings for clients.’ Sounds like a winning strategy to us.”
—Diane Clehane, Media Bistro (1/15/2010)
REFERENCES
WALTER ANDERSON FORMER CEO, PARADE MAGAZINE
ad5s2f@r.postjobfree.com
RANDY SIEGEL PRESIDENT, BELLECOURT STRATEGY GROUP ad5s2f@r.postjobfree.com
DEBORAH BROIDE MEDIA RELATIONS / PR AND PUBLICITY DIRECTOR ad5s2f@r.postjobfree.com
JOHN ROSICA PRESIDENT, ROSICA STRATEGIC PUBLIC RELATIONS ad5s2f@r.postjobfree.com
IRA YOFFE BIOGRAPHY:
In 2012, he joined The HealthWorks Group— a healthcare marketing agency, as its Managing Partner/ Chief Creative and Marketing Officer. By early 2014, the company’s growth made it possible to expand beyond the healthcare category by creating an independent division that would cultivate new clients.
This opportunity led to the formation of Brand 2 Creative in 2015. The company offered expanded creative services to a diverse client base that included industry leading companies in publishing, food service and digital advertising. Clients included presidential candidates (Jim Webb 2016), independent movie studios, artist materials manufacturers and next-gen healthcare companies.
In 2017, Ira was recruited to join Realogy Holdings Corporation (recently renamed, Anywhere Real Estate, Inc.) as its Creative Marketing Director within the company’s newly formed Center of Excellence. Realogy is the global leader in real estate franchising with iconic brands such as, Coldwell Banker, Century 21, ERA, Better Homes and Gardens Real Estate, Corcoran, CLIMB and Sotheby's International Realty. The COE’s mission was to engage with all Realogy brands on high-level agent and broker education, business, and tech initiatives as well as shared services within the corporation. In this role, Ira directed all creative and marketing support for these initiatives across all seven core brands, as well as all COE-driven branded content. During his career, Ira has been honored with over 350 awards from numerous national and international organizations for his creative work. Additionally, he is the recipient of the prestigious 1995 Distinguished Alumni Award in Visual Arts from Boston University, where examples of his creative design work remain part of the permanent collection of the College of Fine Art and the College of Communications.
He has served as a member of the Dean’s Advisory Board at Boston University’s College of Fine Arts and the Eddie Adams Photography Workshop. Ira is also a former instructor at the School of Visual Arts in New York and President Emeritus of the Board of Trustees at the Waldorf School of Princeton.
Ira Yoffe is an experienced creative leader with expertise that includes, creative direction, publishing, copywriting, editing, graphic design, content development, strategic marketing, consumer engagement, advertising, social media, as well as special event and exhibition creation.
Ira spent most of his career with Conde Nast’s PARADE magazine, as its VP/ Creative Director and as the company’s Chief Creative Officer where he was responsible for guiding the creative direction and consumer engagement of all Parade’s editorial products. On the business side, he established and directed Parade’s in-house advertising agency, which provided award-winning marketing, advertising, and brand support to the magazine and its hundreds of national advertising and newspaper clients.
IRA YOFFE SKILLS LIST:
Google Analytics,
Teaching,
Curriculum development,
Visual design,
LMS,
Instructional design,
Usability,
Leadership,
Project management,
B2B,
Presentation skills,
Multichannel marketing,
Negotiation,
Color theory,
Product development,
Management,
Motion graphics,
Public Relations,
Operations management,
Google Suite,
Packaging,
Merchandising,
Social Media Content Creation,
Social Media Management,
Digital Communications,
Corporate Communications,
Publishing,
Magazines,
Books,
Newsletters,
Print Production,
Web Design,
Web Development,
Layout Design,
Event Management & Planning,
Conferences
Creative Direction,
Marketing,
Promotion,
Advertising,
Adobe Creative Suite,
Adobe InDesign,
Adobe Photoshop,
Adobe Illustrator,
Microsoft Office,
MS Word,
MS PowerPoint,
MS Excel,
MS Teams,
Communication Design,
Posters,
Photo Direction,
Photography,
Video Creation,
Video Production,
Video Editing,
Illustration,
Filming,
Radio,
Television Commercials,
Logos & Corporate Identity,
Typography,
Creative Services,
Content Creation,
Graphic Design,
Copywriting,
Editing,
Journalism,
WordPress,
Adobe After Effects,
Adobe Dreamweaver,
Search Engine Optimization (SEO)
IRA YOFFE DROPBOX LINK TO CREATIVE FILES:
https://bit.ly/3bkErq9
Please feel free to review samples of my creative work by clicking on the link above which will take you directly to my Dropbox folder. Once there, you will see three folders. The first folder contains a small mix of creative work that illustrates a wide range of work that I have produced. This includes publications, advertising, corporate literature, special events, exhibition designs, POP displays, book covers, posters, websites and many other visual goodies. These limited samples should give you some insight into how I think and how that has defined my visual style. The second folder contains a variety of video work that was done for Parade Magazine. This consists of a few favorite TV spots and some video intros that were done for Parade’s national sales meetings.
Lastly, the third folder contains my CV/ Resume as both a pdf and MS Word document. Both include testimonials from people who I have worked with over the years.
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