Marketing Operations, Channel Marketing, Customer Experience, Retail O

JAMES P. MANGONE 414-***-**** (C)

http://linkedin.com/in/jim-mangone-32214799 ad5rsr@r.postjobfree.com

Global Marketing Leadership

Develop individuals to be great and build talented teams.

I am an experienced global leader and have a history of generating measurable results. I do this by leading teams, investing in people and developing strategies which transforms organizations and company divisions.

PROFESSIONAL EXPERIENCE

CNH – Industrial, Case IH, Racine, WI 2016 – Mar 2024

Marketing Operations and Channel Marketing North America (NA)

Case IH is a leading brand of agricultural equipment owned by CNH Industrial and offers equipment, financial services, parts and service for a variety of productivity enhancing products.

Marketing Strategy – B2B/B2C, conceive, develop and implement integrated marketing communications strategies driving business goals, new product launches, advertising and public relations campaigns. Strategically redesigned and executed the Case IH, North American dealer Co-Op and communications initiatives improving participation by 40% in one year.

Social Media Strategy - Directed commercial and social activities and build new capabilities impacting sales objectives through multiple channels including dealer, field teams and senior leadership. Led the strategic partnership and revolutionized social media content application offerings for our dealer network and increasing use rate to over 60%.

Brand Development & Strengthening – Created sales and marketing training and tools for dealers and employees. Launched omni-channel, Dealer Digital Assistance portfolio encompassing in-store and digital media resources. Created the “Branded Zones” digital media platform for dealers.

Strategic Demand Initiatives - Led “Go To Market Strategies”, “Co-Op”erative Marketing, dealer, tools and programs. Designed and implemented the Case IH Wholegoods Customer Outreach program designed to follow up on sales leads, results are $52 / $1 ROI and a 20.6% conversion to sale generating over 36,000 qualified sales leads (3 month campaign).

Growth Strategy – Integrated a technology roadmap and Channel Marketing Automation Platforms by redesigning and introducing the new Dealer Assets Management system. Capitalized on sponsorship commitments representing 10% of the Co-Op budget and increased lead generation conversion to sale ROI by 5% on key activities.

Financial Transformation – $17M budget accountability and P&L consistently managed to .5% underspent results.

Channel Communications Transformation - Strategically developed and cross functionally lead corporate and dealer communications process and systems platform for North America 700+ locations. Redesigned what and how the company communicated to our dealer network.

HARLEY-DAVIDSON MOTOR COMPANY, Milwaukee, WI 1999 – 2015

Marketing Operations, United States (US)

Harley-Davidson is a major US motorcycle manufacturer that sells its bikes worldwide through a network of more than 1,400 dealers.

Strategic Marketing and Operations - Led and developed US Marketing Operations and cross-functional strategies for 5 company divisions and owned hundreds of channel relationships. This included Riding Academy which annually sold 8,000 motorcycles and contributed $180M. Authorized Rentals sold 10,000 motorcycles at $200M annually by turning rentals to sales.

JAMES MANGONE ad5rsr@r.postjobfree.com PAGE TWO

HARLEY-DAVIDSON MOTOR COMPANY, Milwaukee, WI 1999 – 2015

Marketing Strategy - Created and nurtured customer leads using assets, tools and resources to generate sales. Led the commercialization of the “JumpStart” customer experience engagement tool which fed 20,000 people to our Riding Academy program.

Culture, People and Teams - Inspired, motivated and engaged staff in all areas of the company through employee development. I achieved the highest overall team scores on the Gallup Surveys for 6 years consecutively as part of the Global Marketing division.

Brand Growth - Held ownership for multi-million dollars in services and materials including over 400 company-owned vehicles and other assets which generated in increase of unique customer experiences topping over 200,000 leads annually. Championed, Global Customer Lead Application system, increasing customer lead data accuracy and reducing time to follow up with customer by 200%.

Customer Experience North America (NA) Rider Services & Operations / Marketing

Customer Experience Strategies and teams that contributed to revenues exceeding $190M, including annual sales of over 8,000 dealer and dealer fleet motorcycles per year.

Customer Engagement - Led development of global experiential marketing portfolio to increase customer engagement.

Product Development & Innovation – Appointed to the execution leadership team of Project LiveWire (H-D’s first electric motorcycle and the Street platform (new motorcycle used for training). Leadership team of the development and training integration of the “STREET” motorcycle platform of 500 and 750 cubic centimeter (smaller size bike) offerings.

Customer Culture - Provided leadership to Harley Owner’s Group member/customer services teams in providing one on one communication and issue resolution resulting in an improvement in member satisfaction scores of 10%.

Global Retail Operations / Marketing / Sales

Retail Operations Strategies – P&L accountability and impact, increased internal and network consultative selling capabilities including product packaging, trademark and marketing promotions for 1200 global dealership accounts. This resulted in the contribution of $1Billion annual Parts & Accessories and Custom Vehicle Operations division sales.

New Product Development & Velocity - Designed “Customizer” computer-based training module for global dealers which provided development and motivation, increasing accessory sales by 10% and $70M annually.

Channel Capabilities - Created 24 “Chrome Consulting” computer-based training modules, effectively training 8,000 dealer staff in 1 year, this program increased an average dealership accessory sales by 25%.

Customer Culture - Implemented and continuously improved Parts & Accessory business development and comprehensive product launch campaign initiatives including “end to end” customer & technical service. This created operational efficiencies that saved 200 hours annually.

Sales and Profit Drivers - Created “Custom Coverage” 60-day parts and accessories warranty extension, in a highly complex service environment increasing sales by $35M/year. Produced “Chrome Points” initiative with Harley-Davidson Financial Services VISA credit card loyalty program partnering in a matrix environment, leading to $20M incremental revenue.

Retail Excellence (US) / Sales

Channel Growth - Implemented retail planning and program development for North American dealer accounts (650) to optimize dealer performance. This program was responsible of $50M in incremental profit for 36 participating dealers.

Network Development -Consulted dealer accounts one on one and designed dealer training and tools. Created, assessed, and provided continuous improvement of retail best practices and performance group forums. Negotiated, influenced and built credible and strong partnerships in a matrixed environment.

JAMES MANGONE ad5rsr@r.postjobfree.com PAGE THREE

Additional Experience

“Big Box Retail” Capabilities

Target, Kohl’s and Wal-Mart Stores, Assistant Store Manager / Sales 1993 - 1999

Led large teams, 300+ FT/PT staff on retail initiatives in stores with revenues exceeding $50 million/year per store.

Completed Store Executive Management Programs.

Provided P&L, logistics management and district resources as subject matter expert for 12 metro Milwaukee stores.

UPR Professional, Principal 1998 – Present

Expert business consulting firm

Aviation / Aerospace consulting

Patina Solutions, Professional Consultant 2016 - 2017

Expert contract business consultant

US Army, Army Reserve and National Guard 1986 – 1996

EDUCATION

–Master of Business Administration (MBA), Cardinal Stritch University, Milwaukee, WI

–Bachelor of Science (BS), Marketing Northern Michigan University, Marquette, MI

–Federal Aviation Administration Pilot Ratings

Private Pilot, Instrument Rating, Commercial Pilot, Multi-Engine, Certified Flight Instructor, Instrument Instructor.

SPECIAL ACCOMPLISHMENTS AND AWARDS

–Selected as one of the “Top 40 under 40”, Chain Store Age Magazine, for making significant contributions in retailing while at Harley-Davidson.

–Presented H-D safety initiatives to the Chair of the National Transportation Safety Board.

–Multiple Black Level Continuous Improvement Awards for process improvement and cost savings.

–Completed Yellow Belt Certification in Project Management Methodology, six sigma.

–Selected for H-D Leadership Development Program for high potential leaders.

–Recognized and honored, “Developing People” behavior award, Harley-Davidson Annual Leadership meeting.

–Provided expert consult at Consortium for Operational Excellence in Retailing (COER), held on the campuses of the Harvard School of Business and the University of Pennsylvania’s Wharton Business School.

Contact this candidate