Project Management Strategic Initiatives, cross-functional engagement
Resume:
Trish Hyde
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LinkedIn profile Trish Hyde
Experienced and results-driven Executive with a proven track record of driving strategic initiatives and optimizing organizational performance. Driver of positive change within the sales organization, championing innovation, adopting new technologies, fostering C-level engagement and implementing best practices to stay competitive. Adept at fostering collaboration, streamlining operations, and ensuring alignment with company objectives. Skilled in providing executive support, managing projects, and implementing effective strategies to enhance overall productivity and success. Known for strong leadership, problem-solving abilities, and a commitment to driving positive change within dynamic environments.
Key Strengths
Strategic Planning & Execution KPI Management/Data integrity MEDDIC Coaching
Cross-functional Collaboration Project Management Executive Support CRM
Board reporting Operational Efficiency Change Management Problem Solving Career Experience
Head of Financial & Investment Sales, think-cell-Remote Denver Current SAAS charting and layout software native to PowerPoint & Excel which enhances data visualization for complex data presentations. (Financial & Investment focus) Hired to create and execute an enterprise strategic go-to-market team selling to the largest financial and investment institutions in North America. Successfully deployed a strategic team inclusive of 2 Account Executives, 2 Business development representatives, a Strategic Customer Success Manager and Field marketer.
Key accomplishments:
● Cultivated engagement and delivered presentations to C-suite executives of Global Institutions which led to new logo acquisition of Geico, American Family, The World Bank, Schwab
● Refined BDR cadence through Outreach software that improved lead to opportunity conversion from <20% to 78%
● Achieved close ratio of 40% vs. organizational average of 28%
● Implemented customized client resource sites which fostered adoption and expansion engagement contributing to 98% retention and 40% YOY growth
● Established first go-to-market events strategy resulting in increased brand awareness and opportunity creation
Chief Sales Officer, Morressier-Remote Denver
SAAS Content & workflow mgmt. (Publisher/Association/Non-profit focus) 2020- 2023 Hired to support the Founder / CEO in the transition of Morressier from a transaction business to a consultative sales strategy. Spearheaded deal development and negotiations with C-suite and Board Members. Staffed the organization from 2 to 27 and built playbooks for a globally distributed team. Established internal cross-functional process and enhanced communication strategy. Built cadence programs to support outbound prospecting motion, brand awareness, product-fit and future road-map development. Positioned company to move from Series A to Series B funding round.
● Routine Board presentations and direct engagement on business KPIs
● Investor presentation management and pipeline reporting
● Implemented a formal sales methodology focused on the land-expand revenue model with 97% retention YOY and successful revenue expansion of 37% YOY.
● Closed significant deals yielding 2M in contract value with two of the largest scientific publishers in rapid time
● Devised sales process in CRM and created pricing model to enhance sales execution
● Established the roles & responsibilities and hired the global team spanning enablement, sales operations, pre-sales, sales, account management, go-to-market and customer success teams
● Introduced effective outbound cadence and go-to-market actions yielding- 41% open rate and 64% conversion to sales qualified lead fulfilling pipeline growth of 5x 2021
● Incorporated a full tech-stack to support organizational growth & visibility end to end
● Cultivated strong cross-functional relationships with product, finance and business operations Vice President of Sales, Conga, Broomfield, CO 2018 – 2020 SAAS-Contract lifecycle management, digital document & content (All verticals & segments) Led the day to day performance and operation of a full cycle sales organization, ensuring best in class sales performance, sales forecasts, and funnel and pipeline management. Evaluated existing sales initiatives, identified areas of opportunity, and recommended improvements for transformation from a transaction model to solution sales. Directed the launch of an innovative sales environment with a focus on accountability and cross-functional engagement.
● Presidents club and Passion with a purpose award
● Exceeded $100M in revenue through new business sales contribution and achieved 112% of FY
’19 sales targets.
● Grew the average deal size 10x as a result of expanded discovery and strategic product positioning.
● Improved channel partner deal engagement by 81% and Professional Services pipeline growth by 102% YOY.
● Sales team exceeded division’s quota expectations through the achievement of 75% YOY revenue growth.
Director of Sales, Stack Overflow, Denver, CO 2016 – 2018 SAAS-Digital advertising, community & content (Developer focused) Reviewed existing strategies and revamped the day to day operations of the digital advertising sales organization. Assessed existing initiatives and contributed subject matter expertise and guidance to internal stakeholders around the launch of new programs and sales strategies. Oversaw business development activities and tracked sales growth, client expansion strategies, and go-to-market initiatives. Identified cracks in existing sales strategies, recommended improvements, and headed up the implementation of resolutions to decrease or eliminate knowledge gaps and sales inefficiencies.
● Successfully grew sales team numbers from 12 to 30 within two years, with 33% of the team exceeding revenue targets and receiving promotions.
● Reduced new hire ramp up time from nine months to three months through the introduction of a new onboarding initiative.
● Consistently participated in deal development & sales forecasts that successfully maintained a 98% alignment with the projections.
● Attained a 27% YOY revenue growth in 2016/2017.
Director Global Enterprise Sales, CenturyLink, Denver, CO 2012 – 2016 SAAS/PAAS-Managed services, communication (Security, data center, Hardware, Network) Directed the creation, development, and performance of a team of worldwide enterprise sales professionals. Oversaw team activities and engagement with clients within complex managed IT, cloud services, data center hosting, network sales, and client management. Facilitated the development and cultivation of key business relationships with cross-functional teams and strategic partners. Headed up and contributed subject matter expertise toward the completion of complex contract negotiations, infrastructure actions, and solution design.
● Augmented sales efficiency by 30% YOY utilizing metric tracking and management.
● Grew YOY sales by 14% through the introduction of a new sales incentive across the company.
● Launched an innovative mentorship program, resulting in strategic alignment of new hire onboarding and internal training.
● Successfully surpassed sales, customer retention, and new logo acquisition targets. Additional experience relative to Entrepreneurial endeavor: Established Real Estate Investment REIT, private education software and national acquisition program for DSS Distributors as Managing Member and Co-founder. 2001-2010 Additional experience relative to Financial Sector: Licensed Financial Services/Investment Banking Advisor(no longer-active): Series 7, 24,65,63 serving Business private placement, Hedge fund allocation, Options exercises at acquisition and High-Networth individuals from 1993-2001.
Education
Bachelor of Science in Finance and Economics Fairleigh Dickinson University, Teaneck, NJ
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