Communications Manager, Social Media
Resume:
ABIGAIL NELSON
*******.*****.******@*****.***
www.linkedin.com/in/abigailnelson2021
SUMMARY
Hard-working marketing and communications manager looking to leverage my startup experience, content development expertise, and proven track record of developing and executing growth marketing campaigns to drive brand awareness and enable sales. Specifically interested in meshing these experiences to expand my technical skillset to provide value for a forward-thinking organization.
CORE SKILLS
InDesign Event Planning and Execution Content Development Social Media Growth Business Development Premiere Pro
PROFESSIONAL EXPERIENCE
Xact Metal
Marketing Communications Manager July 2021- Present
Optimized defining the core brand message and translated into relevant case studies, product brochures, and video content; simultaneously distributing to international sales partners to support all customer-facing teams
Developed and deployed sales assets aligned with the brand, maximizing product launch impact for flagship products, tactical partnerships, B2B SaaS products, and licensed products for strategic revenue growth
Drove exponential audience growth for three consecutive years on the primary platform Linkedin, with consistent growth and engagement across additional platforms (Instagram, Facebook, and X)
Collaborated with international sales partners to identify and engage key markets through the launch of a webinar series, resulting in increased sales
Created, updated, and owned collateral inventory including product brochures, pitch decks, sales training presentations, and web content both internally and amongst the 100% indirect sales team to keep the brand aligned globally
Initiated hands-on training sessions with internal application engineers to become a subject matter expert on core technology
Developed and strategically deployed new digital avenues driving customer engagement and expanding customer database
Optimized WordPress website content by implementing a company blog page amongst others, resulting in targeted keywords moving from 23rd on the search engine results page (SERP) to the 1st organically
Directed 60+ complex in-person events including managing timelines, logistics, pre-event communications and post-event follow-up; integrated data-driven analysis to continually improve event impact
Momentum 360 Internship Program, Philadelphia, PA
Virtual Sales Intern June 2020-August 2020
Core to the successful implementation of data source to automatize sales processes leveraging programs Ulink and High Level
MiQ Fellowship, New York, New York
Virtual Fellow June 2020-August 2020
Drafting mock insight reports, building, budgeting, and optimizing a programmatic trading campaign via AiQx, pitching to senior leaders at the culmination of the program
IBM Internship Program, Brno, Czech Republic June 2019-August 2019
Junior Communication Specialist
Conducted and transcribed 10 one-hour interviews with employees of various experience levels across seven weeks. Qualitative and quantitative analysis of transcription, using insights to create a structural outline for a longitudinal communications project for the Finance department
VOLUNTEER AND ADDITIONAL EXPERIENCE
Women in 3D Printing August 2021- Present
Volunteer
Invitational speaker at TIPE 2023 Conference
Instagram Management and Corporate Sponsor
Primanti Brothers January 2020-May 2021
Food Server
Successfully supported personal well-being by waiting tables 20+ hours per week whilst maintaining Dean List accreditation
EDUCATION
The Pennsylvania State University Graduated May 2021
University Park, PA / Bellisario College of Communications / B.A. Telecommunications
Minors: Digital Media Trends and Analytics, Psychology
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