Social Media Employee Engagement

Bradford G. Brokaw

Communications Management Professional

ad5qx7@r.postjobfree.com • 262-***-****

LinkedIn • Fenton, MI 48430

Strategically driven Communications Director with a proven track record in orchestrating effective communication strategies that enhance brand visibility and employee engagement across diverse industries.

Skilled in leading comprehensive communications initiatives, adept at aligning corporate messaging with business goals to boost brand awareness and stakeholder engagement to new heights. Expert at crafting compelling narratives and managing crisis communication to ensure a cohesive and positive brand image in all circumstances. Proficient in leveraging digital platforms and social media to maximize reach and impact, coupled with a strong ability to analyze market trends and adapt strategies accordingly. Recognized for exceptional leadership in team development and cross-departmental collaboration by fostering an environment of innovation and continuous improvement. Committed to leveraging communication as a key strategic tool to drive business outcomes and build lasting relationships with both internal and external audiences.

Areas of Expertise

Strategic Communications Planning

Brand Awareness Enhancement

Digital Media Strategies

Crisis Management

Team Building & Leadership

Public Relations Excellence

Social Media Management

Market Trend Analysis

Employee Engagement Initiatives

Corporate Messaging Alignment

Stakeholder Engagement

Content Development

Professional Experience

Auto-Lab of Fenton, Fenton, MI 2020 – Present

Small Business Owner

Manage relationships with parts suppliers and other weekly vendors, such as Cintas and ADP while ensuring seamless procurement processes and fostering beneficial partnerships. Tailor direct-mail campaigns to engage existing customers effectively while also reaching out to prospective clients identified through pre-established channels. Optimize business's SEO strategy in collaboration with Google while ensuring maximum online visibility and reach. Craft integrated and detailed business plan and encompass various aspects of operations and strategies for growth.

●Achieved annual gross sales totaling $1.3M and demonstrated strong leadership and strategic management skills in driving revenue growth and business success within automotive service industry.

●Steered efforts in managing and supervising team of eight automotive technicians and customer service staff while ensuring optimal performance, productivity, and customer satisfaction levels.

●Successfully processed weekly payroll amounting to $12K, ensured timely and accurate compensation for all staff members, and fostered positive work environment and staff morale.

University of Michigan (Flint campus), MI 2022 – 2023

Communications Specialist, Marketing, Social Media and Internal Communications for the SON

Spearheaded creation of comprehensive marketing materials for School of Nursing while ensuring alignment with branding guidelines and strategic objectives. Managed daily content scheduling and postings across multiple social media platforms, including Face book, Instagram, Twitter, and LinkedIn to maintain consistent engagement and visibility. Authored all news articles highlighting achievements and initiatives of School of Nursing for publication on university's News Now webpage and effectively showcased contributions and impact within institution.

●Optimized annual marketing budget of $85K strategically investing in Google paid (PPC) & SEO, Facebook, Instagram, Tik Tok, and online advertising to maximize brand visibility and engagement.

●Enhanced School of Nursing's online presence and engagement by producing variety of video content, including both short and long-form videos for distribution on platforms, such as YouTube and TikTok.

●Succeeded in developing and executing integrated communications plan and harmonizing messaging across various channels for optimal reach and impact.

Saudi Aramco (world’s largest energy company), Dhahran, KSA 2009 – 2020

Communications Specialist, Corporate & Public Relations

Supervised both internal and external communications for Senior Vice President of EC&OS (formerly E&PM) to ensure cohesive messaging and effective outreach. Formulated Business Line communications strategic plan for years 2012 and 2013 and outlined key objectives and tactics to achieve communication goals. Created content for ShareK site, including messages from SVP, communications for Administrative Area, and materials related to Operational Excellence initiatives. Contributed to development of E&PM 2012 Business and Operating Plans and provided communication support to align strategies with organizational objectives. Produced communications materials for conferences, trade shows, and customer visits aimed at retaining and developing business relationships.

●Optimized communication effectiveness and impact by identifying and developing key messages and mediums to effectively position across various platforms, vehicles, and target audiences, including employees.

●Successfully crafted integrated and comprehensive Business Line communication plan, aligned strategies with organizational objectives, and ensured consistency across all platforms and target audiences.

●Increased engagement and alignment with company goals by formulating data-driven employee-based communications plan for Abdullatif A. Al-Othman, E&PM SVP, and leveraging insights.

Additional Experience

Staff Vice-President, Well point/Anthem Insurance Inc., Indianapolis, IN

Director of Communications, Kaiser Permanente, Northwest Region &Northwest Permanente Medical Group, Portland, OR

Lead Communications Consultant, BlueCross, BlueShield of Florida

National Communications Manager, AT&T, Jacksonville, FL

News Director, KOLO-TV, Reno, NV

Public Relations Account Executive, Geila, Wells & Mohr, Alexandria, VA

Managing Editor, Health24News.com, Reston, VA

Education

Doctor of Philosophy in Mass Communications (ABD) - University of Wisconsin, Madison, WI

Graduate Teaching Assistant - University of Wisconsin, Madison, WI

Master of Science in Public Administration - Maxwell School, Syracuse University, Syracuse, NY

Master of Science in Education - University of New Orleans, New Orleans, LA

Bachelor of Science in Broadcast Journalism - Newhouse School, Syracuse University, Syracuse, NY

Professional Development

Change Management (ADKAR Model)

The Facilitative Consultant (Leadership Strategies Institute)

The Effective Facilitator (Leadership Strategies Institute)

The Seven Habits of Highly Effective People (Franklin Covey)

Microsoft Office (Power point, Outlook, and Excel)

Awards & Honors

Silver Congressional Medal Award: United States Congress

Teach for America Award: Helen S. Edward Elementary School, New Orleans, LA

Eagle Scout Award, Boy Scouts of America

Contact this candidate