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Product Marketing Senior Director

Manhattan, NY, 10261
May 16, 2024

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Work Experience

Product Marketing Professional


Brooklyn, NY, 11206, USA

Dynamic professional with a decade of experience in product marketing and sales enablement for B2B SaaS products and solutions. Able to move between strategy and execution to link product, marketing & sales teams with customer needs to bring successful AdTech, Martech & Ecommerce products to market. NOAM RUBINSTEIN

VP Product Marketing

PPX Digital/Uptick


Provided strategy and execution for Product Marketing with product positioning, messaging and go-to-market for initial launch of new ecommerce advertising product

Grew from 0-$200k monthly revenue

Oct 2023 Mar 2024

Senior Director, Digital Solutions

Neptune Retail Solutions


Responsible for Business Development, Sales Enablement and Go-to-Market (GTM) for digital media channels including display, video, social, connected television (CTV) and digital out-of-home for traditional in-store marketing agency Brought cookie-less audience product to market

Lowered vendor costs & negotiated rebates in excess of $1MM Jan 2021 Apr 2023

Product Marketing & Analyst Relations

Zeta Global


Developed new, complete set of sales collateral for all Martech and AdTech offerings incl. display & video, DOOH, connected TV, email and others; engaged in analyst relations & go-to-market activities as a consultant Launched revamped product lines to organization and sales Helped secure Leadership position in a Forrester Research ranked report May 2020 Oct 2020

Senior Director, Product Marketing



Managed Product Marketing, Sales Enablement and other go-to-market activities for a market research marketplace product family with adjacent adtech measurement product

Oversaw product marketing teams for complete family of marketplace and adtech products Jan 2020 Apr 2020

Senior Director, Product Marketing



Led Product Marketing globally & sales enablement for a range of digital marketing offerings; responsible for analyst relations program, expanding interactions and getting firm placed in analyst research. Additionally managed marketing, sales, business development, CS, CRM administration projects

Launched iOne’s first productized Website Personalization and CDP products Appeared in 6 research/ranked research reports driving 900% growth inbound leads Executed first marketing campaigns across search, display, other channels Successfully revamped sales CRM to enable robust sales reporting Jun 2016 Nov 2019


Director, Product Marketing; VP Product Marketing



Led Product Marketing, Marketing, Product Management for self-funded startup; acted as a player-manager in customer care, sales, other functions launching innovative drag & drop omnichannel martech platform and CDP products Launched CDP with multichannel campaign management & automation features, growing to $100k MRR Jan 2014 Jun 2016

Senior Product Manager, Marketing & Ecommerce Systems Aereo


Bringing television to the cloud (Media & Entertainment, Broadcasting, B2C SaaS) Jan 2013 Jan 2014

Director, Product Management / Senior Product Manager Easypurl


Multichannel marketing printers, marketing services and agencies (Martech, B2B SaaS) Jan 2012 Jan 2013

Product Manager



Drag & Drop US equity investing for the rest of us (Fintech, B2C SaaS) Aug 2010 Nov 2011

Associate, Accounting and Business Advisory Services PricewaterhouseCoopers

Jan 2010 - May 2010

Core Skills

CRM Administration, CRM Marketing, Advertising Management, Marketing Management, Product Management, Product Marketing, Sales Collateral Development, Sales Enablement, Competitive Analysis, Market Research, Voice-of-customer (VOC), Go-to-market, Product Launch, Sales Training, Analyst Relations, Analyst Briefings, Business Development, Partner Management, Channel Partnerhips, Channel Marketing, Digital Marketing, Digital Advertising, Martech Platforms, Adtech Platforms, Business Analysis, Business Intelligence, Wordpress, Salesforce, Microsoft Office, Collaboration Tools, Ecommerce systems, Go-To-Market Strategy, Software-As-A-Service, Customer Success, Customer Research, Competitive Landscape


City University of New York -

Bachelor of Science Accounting; Business Management & Finance GPA 3.98

Aug 2005 Jun 2009

English (Native), Spanish (Fluent), Hebrew (Converstional)

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