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Social Media Design System

Sunnyvale, CA
May 16, 2024

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Sunnyvale, CA

Designed the PlantDeck website showcasing the company’s products and services leading to a significant increase in consumer reach

Adopted a mobile-first approach based on findings from user research. Designed user flows, wireframes and mockups to ensure an engaging and intuitive user experience. Held design reviews to get all stakeholders on board with the proposed design solutions and adhere to project timelines.

Created a design system to provide consistency across platforms and on different products.

Conducted user feedback and usability testing to gather insights. Iterated on the information architecture and removed e-commerce functionalities to address logistics related business challenges.

Collaborated with development team to ensure accurate implementation of designs. Worked closely with cross-functional teams, providing design support for marketing and social media engagement.

Mentored junior designers.


Design Head PlantDeck Products & Services

Sr. Ix Designer Fulcrum Digital Inc.

Aug 2018 - Dec 2020

July 2015 - Aug 2018

Crafted the branding, website design, and promotional materials for the successful launch of SupplyDay - a comprehensive enterprise solution tailored for the Supply Chain Industry. Designed the website for the launch of CulinarySuite - a comprehensive solution for the Foodservice Business

Developed a design system as a central point of truth and implemented presentation templates for cross-functional teams, ensuring visual consistency in communication across all platforms.

Revamped the enterprise software for Picciano & Schahill, a US-based law firm. Created a design system that not only ensured design consistency but also facilitated the seamless reuse of elements in execution, optimizing efficiency and impact. Designed web pages and marketing materials for Rater8 - a US based healthcare reputation management company that helped connect with clients and network. Redesigned the alumni newsletter for SPJIMR, a Mumbai-based business school, that resulted in a significant increase in stakeholder engagement Conducted design reviews for the team, led trainings and mentored junior designers. SKILLS



UI/UX Design (User Research,

Empathy Mapping, Information

Architecture, User Journey/Flow

Mapping, Prototyping, Usability


Product Design (User Centered

Design, Design Thinking, Problem


Branding and strategy (Graphic

Design & Illustration, Design

Principles, Typography, Visual

Hierarchy, Colour Theory, Print


Systems Thinking

Design Presentations

Collaboration & Communication

Agile & Design Sprints

Bachelor of Design (B.Des)

Batch of 2014

National Institute of Fashion

Technology, NIFT




Adobe Creative Suite (Illustrator,

Photoshop, Lightroom, Indesign)



Skilled UI/UX Designer with a Bachelor's degree in design (B.Des) and over 6 years of experience in creating impactful and user-centric design. Design portfolio website : P R O D U C T D E S I G N E R U I / U X


Brand Communications Designer Cottstown Fashions Design Intern Arvind Lifestyle Brands

June 2014 - June 2015

Dec 2013 - April 2014

Designed branding materials, including logos and brand guidelines, ensuring consistency across all marketing collaterals

Created visually compelling marketing collaterals such as brochures, flyers, and infographics, effectively communicating key messages to the target audience Collaborated with cross-functional teams, including marketing, sales, and product development, to ensure alignment in messaging and branding strategies Styled and oversaw product photoshoots

Designed and oversaw production of trade show materials, such as banners, signage, and booth graphics, effectively representing the company's brand and message Stayed up-to-date with industry trends and design best practices, ensuring innovative and current design solutions

Designed the brand catalog and look book for the launch of Ed Hardy Women in India Redesigned the branding for Flying Machine Jeans for the 2015 Spring-Summer collection, to be reflective of the target audience

Created design patterns for Swarovski rhinestones for use on Denim customizations for Arvind’s customization venture CREYATE

Designed a Swarovski Rhinestone font for customers to have their initials on their customized denim

Led the design and presentation for my team's winning entry in a company-wide business idea competition at Fulcrum Digital's annual celebrations in 2017 Designed engaging internal training and mentoring sessions for communication, branding and design principles at Fulcrum Digital

Conducted webinar sessions for different business units within the organization while working at Fulcrum. Collaborated with multiple teams, oversaw design deliverables and smooth execution for the events

Designed the logo and branding for several startups including a photography company called Monks In Happiness, and a personal styling company called Aplomb Designed a vibrant and engaging campaign titled "My Heart Beats to the Clave" for the India International Salsa Festival, capturing the essence and excitement of salsa music and dance Coordinated with a local dance school to organize and host a successful belly dance workshop in college, handling all aspects of event planning, branding, and promotion within the college community


Proficient in wireframing,

prototyping, and user testing

Strong understanding of user-

centric design principles

Expertise in modern design

tools such as Figma, Sketch,

Adobe Suite, and InVision

Collaborative team player with

cross-functional collaboration


Leadership capabilities in

leading brainstorming,

presentation and review


Giving and receiving

constructive design feedback

Experience in maintaining and

expanding design systems

Excellent problem-solving and

communication skills

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