Graphic Designer, Art Director

Kathleen Burke www.kathleenburkedesign.com

Greensburg, PA mobile: 704-***-****

email: ******@*****.***

Profile

A multifaceted creative professional with a wealth of experience in design, education, and marketing. I know that good design is just the starting point. Great design goes above and beyond, achieving strategic goals and aligning with an organization’s mission. I am actively seeking a role with visionary team that not only values creative problem-solving but also fosters a culture of challenge and innovation, where I can contribute original concepts that propel initiatives, make a tangible impact, and drive success.

Work Experience: Design and Marketing

Lead Graphic Designer

CompuCom Systems, Inc. Fort Mill, SC, 2020-2023

■ Designed print collateral, digital assets, and templating systems as the lead creative, shaping the company’s external brand identity and elevating audience engagement.

■ Orchestrated the visuals of the 2022 rebranding initiative, seamlessly integrating a refreshed corporate image across all channels while meticulously refining and reinforcing brand standards.

■ Co-architect of a proprietary in-house solution for digital asset management (DAM), streamlining processes to yield an average annual budget savings of $60K.

■ Adeptly co-designed an enterprise-wide intranet suite in SharePoint, and owned the development and ongoing maintenance of the mission-critical marketing intranet sub-site.

■ Provided graphics leadership for video/motion graphics specialists and guided design for high-stakes internal projects.

■ Partnered with the lead creative writer and the proposal writing team, contributing to the creation of resonant copy while delivering detailed editing and polishing.

■ Mentored junior designers, teammates, and interns, fostering their professional growth while cultivating design excellence. Marketing Consultant and Graphic Designer

Kathleen Burke Design 2006-present

■ Branding and identity design specialist, providing exemplary photographic compositing/retouching, engaging typography, and distinctive digital/traditional illustration.

■ Craft compelling advertising and social media copy for paid and organic placements, creating persuasive and engaging marketing materials that effectively communicate the value of the client’s product or service.

■ Architect integrated marketing plans that elevate brand storytelling and amplify value propositions across channels and consumer touchpoints.

■ Deliver engaging cross-platform print and web experiences that inspire audiences and forge connections.

■ Leverage tools like Figma, Acrobat Pro, and Acrobat XD to collaborate with other creatives and stakeholders.

■ Ensure flawless brand voice through meticulous copy editing and proofreading. Creative Director

Spot Marketing Charlotte, NC, 2001-2011

■ Managed the agency’s creative department and owned responsibility for visual branding and continuity.

■ Created advertising and marketing materials for print, web, direct mail, trade shows, and multimedia.

■ Designed and managed client and agency websites.

■ Supervised contract designers, interns, and technical consultants. Senior Graphic Designer

Investigative Resources Global, Inc. Charlotte, NC, 1998-2001

■ Orchestrated unifying global brand standards and served as brand liaison for the startup of the UK and Australian offices.

■ Delivered innovative print, web, event, and digital campaigns.

■ Pioneered market-leading web design/UX as the enterprise’s digital brand architect.

■ Distilled complex concepts into compelling B2B sales enablement in partnership with cross-functional writing teams.

■ Owned creative vision for “Fire & Arson Investigator” — designed and edited bi-monthly special interest publication. Owner/Artist

Jarrett Street Studios FL & NC, 1991-1998

■ Directed all aspects of a decorative painting business including client development, grant research and grant writing for public commissions, artistic development, on-site installation, and financial management.

■ Conducted B2B and D2C workshops on decorative painting and faux finish techniques.

■ Designed and maintained a successful retail space at multiple co-op gallery locations.

■ Contributed as a project designer for several books on crafts and decorative painting published by Lark Books/Sterling Press. Work Experience: Higher Education

Adjunct Professor of Fine Arts

Winthrop University Rock Hill, SC, 2006 - 2020

■ Guided over 150 students per semester through engaging classroom and online courses in Art History, Art Appreciation, Critical Thinking and Writing, Digital Design, 2-D Design, Drawing, and Painting.

■ Pioneered a special topics course on Ancient Egyptian art and architecture, later formally adopted into Department offerings.

■ Designed online delivery course structures in LMS platforms like Blackboard and Google Classroom.

■ Authored a well-received white paper on best practices for online course design and developed these concepts into a faculty training workshop.

■ Crafted engaging multimedia assets elevating virtual course experiences.

■ Honored with the Adjunct Excellence Award for 2015/16 in recognition of exemplary teaching.

■ Served on the Winthrop Office of Online Learning (WOOL) Advisory Group. Adjunct Professor of Fine Arts

University of South Carolina–Upstate Spartanburg, SC, 2014 - 2020

■ Taught asynchronous online courses in Art History and Art Appreciation to an average of 90 students per semester.

■ Created video and multimedia assets for course delivery using Blackboard. Education

Master of Fine Arts Winthrop University Rock Hill, SC Bachelor of Fine Arts Seton Hill University Greensburg, PA Core Competencies

Fluent in Mac and Windows

Software, Expert level:

Photoshop, Illustrator, InDesign,

Acrobat Pro, Word, PowerPoint

Software, Advanced level:

Figma, Premier, AfterEffects,

Keynote, HTML5, CSS,

Dreamweaver, WordPress, Excel,

SharePoint, Hubspot, Canva, Wix

Notable Design Clients

Michelin

Paramount Parks

Charlotte-Mecklenburg Schools

Charlotte Mecklenburg Library

YMCA of Greater Charlotte

Riverbanks Zoo and Garden

American Red Cross of Greater Carolinas

Carolina Business Review

Charlotte Hornets

Matrix Real Estate Services

Winthrop University, Dept. of Fine Arts

Girls on the Run

Herrmann International

NC Rehab Code

identiversity

Publications

Embracing Encaustic: Learning to Paint

with Beeswax

Linda Womack. Hive Publishing, 2015.

Role: Contributing Artist

The Michaels Book of Arts and Crafts

Dawn Cusik and Megan Kirby, editors.

Lark Books, 2003.

Role: Contributing Designer

MuscleMag International

Robert Kennedy Publishing, 2001.

Role: Commissioned illustration of Arnold

Schwarzenegger for a feature article

The Well-Decorated Garden

Laura Dover Doran. Lark Books, 1999.

Role: Contributing Designer

Gilding

Jane LaFerla. Sterling Publishing, 1997.

Role: Contributing Designer

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